Sustainability-minded consumers want to do good things for the planet–but that gets a little complicated when it comes to air travel. Delta Air Lines’ new ad campaign, launched today, speaks directly to that conflicted traveler. “Isn’t it a paradox,” a voiceover in the new spot muses, “that the love for this world that gets us…
Recentemente, “She-Ra” ganhou um remake infantil feito em parceria pela Netflix e pela Dreamworks. Após o sucesso da série, a Amazon deve ser a próxima gigante do streaming a lançar sua própria série com a personagem, mas dessa vez em live-action. Segundo a Variety, o Amazon Studios fechou uma parceria com a DreamWorks Animation para …
Leia Amazon trabalha em série live-action de “She-Ra” na íntegra no B9.
Há dez anos Katy Perry tornava “Teenage Dream” em mais uma dessas baladas românticas sobre o amor na adolescência a chegar ao topo das paradas musicais, mas agora, onze anos depois, a canção é usada para um fim mais sóbrio. A ONG Sandy Hook Promise lançou nesta segunda-feira (13) um novo comercial embalado pela faixa, …
Leia Comercial usa versão sombria de “Teenage Dream” para contar histórias de sobreviventes de tiroteios em escolas na íntegra no B9.
Palmeiras e Flamengo se enfrentaram na tarde de domingo, dia 12/09, no Allianz Parque, com uma ação inusitada realizada pelo WhatsApp. Em um certo momento da partida pelo Brasileirão, transmitida pela Rede Globo, a câmera mostrou os atletas Weverton e Gustavo Gómez, jogadores do Palmeiras, “cochichando” com a mão na frente da boca, seguidos por um insert …
Leia WhatsApp patrocina gesto em jogo de futebol para falar sobre privacidade na íntegra no B9.
Reddit rolled out three updates aimed at giving its users more control over their followers. Redditors can now opt out of followers by going to their account settings on Android or iOS or to the profile tab in their user settings on the web. In a feature that had already been available on Android and…
Litecoin and other digital currencies jumped by as much as 30 percent after the announcement, which was republished as legitimate by media companies.
Diferente de outros anos nos quais a premiação passou sem muito alarde entre os brasileiros, o Video Music Awards 2021, realizado no último domingo 12/09, foi um sucesso com o público do país, especialmente por contar com a presença da cantora Anitta. No Twitter, entre o fim da noite de domingo e o início da …
Leia Efeito Anitta: Brasil é o país que mais tweetou sobre o VMA 2021 na íntegra no B9.
The Met Store, the retail arm of New York’s Metropolitan Museum of Art, has partnered with fashion media powerhouse Vogue to sell designer products on Instagram as the Met Gala–the A-list event whose red carpet has in prior years seen actor Billy Porter carried in by half a dozen shirtless men and actor Jared Leto…
In its largest multimedia promotional campaign to date, SiriusXM is tapping an A-List crew to let consumers know that its satellite radio services can go wherever they go. Created in partnership with independent creative agency Translation, the campaign titled “The Home of SiriusXM” is debuting six short spots starring top-name creators, all living as roommates…
Microsoft says that Windows 11 “brings you closer to what you love.”
This Ad Age Studio 30 live panel with Analytic Partners will break down the trends, truths and actions business leaders should be focusing when planning for 2022 and beyond.
Litecoin and other digital currencies jumped by as much as 30 percent after the announcement, which was republished as legitimate by media companies.
Micro-creators are becoming top-of-mind for brands, as they provide an opportunity for intentional targeting given their niched approach to storytelling and how they’ve curated their personal brands. However, because this segment may not have an entire team driving their “business”, it’s critical to sign legal agreements with every partnership, understand the value and know what…
It was almost precisely one year ago that J.Crew Group, which includes both the flagship brand and its rapidly growing little sister Madewell, emerged from bankruptcy protection. But a new campaign from J.Crew–the first under CMO Derek Yarbrough–under the tagline “Make a Scene” could herald a new chapter at the retailer. Taking the reins at…
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| THE ORIGINAL? Wold Blood Donor Day – 2005 Click the image to enlarge Source : Cannes Longlist Agency : Cream, Athens (Greece) |
LESS ORIGINAL EVEX “Thank you!” – 2021 Click the image to enlarge Source : Adsoftheworld Agency : Windfor’s Tbilisi, Tbilisi (Georgia) |
Latest film created with Droga5, as well as four ads for the social video platform, put the focus on the Times’ 1,700+ reporters.
Facing some of the toughest year-ago comps a brand ever has, Zoom aims for phone and bigger users.
Netflix pulls ahead of its main rival, HBO, in the run-up to the prime time ceremony on Sunday.
The rapper’s latest album debuted with the equivalent of 613,000 sales in the United States, easily beating Kanye West’s total of 309,000 just one week ago.
Para celebrar o Halloween deste ano, Fanta quer transformar lanches comuns em uma versão mais assustadora e mais saborosa. Os lanches e guloseimas são uma das partes mais peculiares do Halloween, e a marca quer tornar esses momentos ainda mais especiais e lúdicos, lançando um produto único, além de experiências e conteúdos em parceria com …
Leia Fanta lança edição limitada especial para o Halloween na íntegra no B9.
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