Aug
12
Allyson Felix defies ‘old logic’ to create her shoe line in Logitech’s empowering ad
Posted in: UncategorizedAd takes a subtle dig at Nike as one of the ‘giants’ the Olympian has had to take on.
Aug
12
Watch the newest commercials from 9 Elements, Zelle, McDonald’s and more
Posted in: UncategorizedFor no apparent reason, a mother tells her daughter that “Zelle is a great way to send money to friends and family.”
Aug
12
Novo streaming da Disney, Star+ terá mensalidade de R$ 32,90 no Brasil
Posted in: Uncategorized
Depois de meses de mistério (e algumas trapalhadas no meio do caminho), a Disney teve divulgado nesta quinta-feira (12) os preços de assinatura do Star+, novo serviço de streaming que pretende lançar na América Latina no próximo dia 31 de agosto. A informação vem do Chippu, que segundo suas fontes declara que a plataforma terá …
Leia Novo streaming da Disney, Star+ terá mensalidade de R$ 32,90 no Brasil na íntegra no B9.
Aug
12
Nielsen Puts Its Third-Party National TV Ratings Accreditation on Hiatus
Posted in: UncategorizedAfter facing intensifying pressure from the industry to shore up its measurement offerings, Nielsen has taken the unprecedented step of halting third-party accreditation of its own national TV ratings service. In a statement released Thursday morning, a Nielsen spokesperson said that it would halt the accreditation that the third-party Media Rating Council normally provides as…
Aug
12
MediaSense, the Firm Handling Some of the Largest Media Pitches, Just Got Acquired
Posted in: UncategorizedMedia advisory firm MediaSense, which regularly handles major brand media account reviews, has seen “a significant stake” in the business acquired by private equity firm Apiary Capital LLP. The advisory, founded in 2009 by Andy Pearch and Graham Brown, managed over $15 billion of media expenditure through its analytics practice last year while it revealed…
Aug
12
Why ThirdLove Is No Longer Marketing an ‘Anthem About Female Empowerment’
Posted in: UncategorizedDTC intimates brand ThirdLove is no longer interested in telling consumers how they should feel in its products. Instead of crafting a message about unconditional self-love and confidence, the brand is cutting to the chase by reminding women they should never settle for a bra that is uncomfortable. One of ThirdLove’s new slogans says it…
Aug
12
Ben & Jerry’s, PRX to Launch Podcast About Phish, Jam Band Culture and Black Liberation Work
Posted in: UncategorizedWhat do Ben & Jerry’s and the jam band Phish have in common? Both hail from the state of Vermont; the ice cream brand has long celebrated that connection with its popular Phish Food flavor. Now Ben & Jerry’s is continuing to share its appreciation of the band and its devoted fanbase by teaming up…
Aug
12
OKCupid Offers 22 Gender Options for a More Inclusive Dating Scene
Posted in: UncategorizedAfter 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps–and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye…
Aug
12
How to Improve Your ‘Digital Body Language’ and Be Understood
Posted in: UncategorizedReading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […]
The post How to Improve Your ‘Digital Body Language’ and Be Understood appeared first on Adpulp.
Aug
12
Adidas to sell Reebok to Authentic Brands for up to $2.5 billion
Posted in: UncategorizedThe sale adds another well-known name to the buyer’s growing lineup of apparel brands.
Aug
12
Ferramenta do Zoom “esconde” usuários para melhorar foco de aulas online
Posted in: Uncategorized
O Zoom anunciou na última quarta-feira (11) uma nova ferramenta que soa ideal para o andamento de aulas virtuais tocadas na plataforma de videochamada. Batizada de “Focus Mode”, o recurso permite que o anfitrião veja todos os convidados mas não o contrário, com usuários só tendo acesso à câmera de quem sedia – seja a …
Leia Ferramenta do Zoom “esconde” usuários para melhorar foco de aulas online na íntegra no B9.
Aug
12
The German Ads Celebrated for Highlighting Remarkable Women Return With 3 New Heroes
Posted in: UncategorizedThree years ago, an ad campaign from a German pen company became one of the most celebrated in the world for shining a spotlight on unsung women in history. Now, the Stabilo Boss pen has brought back its multi-award-winning “Highlight the Remarkable” campaign with a focus on women who have brought about lasting change to…
Aug
12
Instagram: How to Turn on Comment and DM Limits
Posted in: UncategorizedInstagram rolled out a Limits feature that allows users to automatically hide comments and DM requests from specific groups of people if they feel like they’re being targeted or harassed. This Limits feature allows users to temporarily hide comments and messages from users that aren’t following them, as well as from users who started following…
Aug
12
Disney+ Reboots Iconic Home Alone Franchise For Holiday Season
Posted in: UncategorizedDisney+ is rebooting the Home Alone franchise, premiering a new film in November about a young boy accidentally left behind by his family during a holiday vacation and forced to battle intruders. Top line Called Home Sweet Home Alone, the new film stars Ellie Kemper, Rob Delaney, Archie Bates and Kenan Thompson, debuting Nov. 12…
Aug
12
Is programmatic the future of podcast advertising?
Posted in: UncategorizedFor podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
Aug
12
How Honeywell employees helped relaunch the brand
Posted in: UncategorizedCampaign for customers and engineering talent reveals a company reshaped by mergers and divestitures.
Aug
12
Regulador no Reino Unido considera venda do Giphy ao Facebook desleal à concorrência
Posted in: Uncategorized
Uma decisão da Autoridade de Competição e Mercados do Reino Unido (CMA) divulgada nesta quinta-feira (12) classifica como potencialmente desleal a aquisição do Giphy pelo Facebook e pode colocar em risco o negócio anunciado em maio pelas partes. De acordo com o documento, o órgão regulador tem suspeitas de que a compra da plataforma de …
Leia Regulador no Reino Unido considera venda do Giphy ao Facebook desleal à concorrência na íntegra no B9.
Aug
12
The New York Times Debuts 18 Subscriber-Only Newsletters
Posted in: UncategorizedRumors have swirled for months that The New York Times was working on a newsletter project to combat external pressure from platforms like Substack, and this morning the publisher unveiled it. The Times announced on Thursday that it would be launching a suite of 18 new and existing subscriber-only newsletters, including seven entirely original opinion…
Aug
12
Elevated Backyard Sheds – Best Practice Architects Transformed a Static Shed into a Functional Space (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Seattle-based architecture firm, Best Practice Architecture, has converted a backyard shed into a functional home office and workout room. Throughout the COVID-19 pandemic, many found their…
Aug
12
Pirated-entertainment sites make billions from ads, study finds
Posted in: UncategorizedMajor brands accounted for about 4% of the advertising on pirate websites and 24% of the ads on pirate apps.
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