Discovery+ Sets Spinoff-Heavy Fall Slate to Build on Subscriber Growth

Seven months into its existence, Discovery Inc.’s all-purpose streamer Discovery+ is continuing its full-court press into originals with another round of programs aimed at catapulting off the company’s best-performing brands. Monday at the Television Critics Association’s annual summer press tour, held virtually this year due to the Covid-19 pandemic, the streaming service–which accounts for the…

Apple to bring back in-store classes as it tiptoes toward normalcy

Apple opened its reservation portal for in-store classes today.

Roblox falls after quarterly bookings miss Wall Street estimates

To keep growing, the company is trying to broaden its user base beyond kids.

Tinder vai implementar verificação de identidade com selo azul mundialmente

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Nos últimos anos, o Tinder apresentou uma novidade importantíssima para evitar que contas falsas enganem os usuários da rede social de relacionamentos e encontros: o selo azul. Agora, em alguns países, os usuários podem cadastrar seus documentos de identificação para receber um selo azul em seus perfis, que praticamente elimina a chance de usuários maliciosos …

Leia Tinder vai implementar verificação de identidade com selo azul mundialmente na íntegra no B9.

Em “The White Lotus”, as narrativas de redenção pertencem aos mais ricos

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? AVISO: Este texto contém SPOILERS da minissérie, inclusive de seu último episódio. Em tempos que centibilionários se enviam pro espaço e acordos multibilionários são feitos enquanto a miséria volta a crescer no planeta, faz muito sentido que as narrativas em torno de abismos sociais e o dito 1% mais rico se proliferem no cinema …

Leia Em “The White Lotus”, as narrativas de redenção pertencem aos mais ricos na íntegra no B9.

WhatsApp Web apresenta ferramentas de edição de fotos com figurinhas, textos e desenhos

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O WhatsApp tem investido bastante em sua versão Web nos últimos anos. Recentemente, o aplicativo do Facebook Group chegou até mesmo a implementar a funcionalidade de vídeochamadas e ligações para sua versão desktop. Agora, uma nova atualização traz ainda mais recursos: em breve você poderá editar imagens antes de enviá-las para seus contatos pelo computador. …

Leia WhatsApp Web apresenta ferramentas de edição de fotos com figurinhas, textos e desenhos na íntegra no B9.

Facebook Often Flags Lingerie Ads as Nudity. Brands Are Paying the Price

Facebook and Instagram robots screen for hate speech, pornography and threats of violence. But somewhere along the way, bras and panties can get caught up too. Harper Wilde, a digital-first intimates company that is determined to desexualize its industry, is accustomed to navigating the often unpredictable censorship caused by artificial intelligence. “You can upload a…

The Academic’s New Music Video Was Meticulously Animated in Real Time Via Google Slides

Like most artists, Irish indie rock band The Academic have not been able to perform in front of an audience since the pandemic began last year. But they found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides….

NYC to require vaccinations for museums, stadiums, casinos

The city said the vaccine mandate doesn’t apply to businesses, schools, senior centers and childcare centers.

Hearst Magazines is launching Celebrate Black: A Virtual Style Summit

Executives from Nike, Credo Beauty, AptDeco are among those taking the streaming stage.

Watch the newest commercials from LegalZoom, Expedia, Glade and more

Expedia wants you to know that when you book a trip using one of its apps, “we will help get a COVID vaccine to someone, somewhere who needs it most.”

 

How to boost the effectiveness of your brand campaigns

A media plan analysis shows that variation across channels and assets can deliver the right mix to build awareness for CPG brands.

Sony volta a apresentar Evo presencialmente em 2022

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Evo ou Evolution é o evento anual que agora é capitaneado pela Sony e apresenta torneios competitivos de games de luta. O Evo costuma ser o principal evento sazonal para jogos como “Street Fighter”, mas é mais um dos grandes acontecimentos do calendário gamer que foi terrivelmente afetado pela pandemia do novo coronavírus. Agora, a …

Leia Sony volta a apresentar Evo presencialmente em 2022 na íntegra no B9.

Gannett Taps ‘Accidental Disruptor’ Renn Turiano to Boost Subscriptions

Gannett is aiming to attract 10 million subscribers to its local news content across the U.S. and U.K. within the next five years, and Renn Turiano has been charged as the person to do it. The hiring of Turiano as svp of new subscription products and revenue comes as Gannett’s strategy to drive growth has…

Advertising Is Walking a Fine Line With Accelerating DEI

With all the continued talk by the advertising industry of its intention to become more inclusive over recent years, it would appear to be in danger of actually going backward in many respects instead. That was made all the more disturbing by the poignant recollections and points shared by advertising strategist Zoe Scaman, in her…

To Talk Texan, Say It With Shiner

People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, “Shiner.” When you like the beer a lot, you might say, “It’s a good’ ern.” In Texas, Shiner is an iconic beer brand. The advertising for this beer brand has also been handled by […]

The post To Talk Texan, Say It With Shiner appeared first on Adpulp.

Apple terá eventos separados para seus produtos em setembro, outubro e novembro

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A Apple está preparando uma série de eventos para apresentar as novas gerações de seus produtos e as vindouras atualizações de sistemas operacionais. Segundo o Gizmodo, os eventos devem ocorrer no outono do hemisfério norte, que ocorre entre setembro e novembro deste ano. É esperado que, no período, a empresa de Tim Cook finalmente mostre …

Leia Apple terá eventos separados para seus produtos em setembro, outubro e novembro na íntegra no B9.

Walgreens Credit Card Rewards Customers ‘For How They Live’

Legacy physical retailers are continuing to introduce services and products that, while complementary to their core retail businesses, offer new revenue streams. That list includes familiar names like Walmart, Target and CVS, and Walgreens is no stranger to this trend. The pharmacy giant launched Walgreens Advertising Group late last year to monetize the vast amount…

Consumer Attitudes to Travel Are All Over the Map

America is traveling again… for now. The Fourth of July weekend marked the highest rate of travel since the pandemic began, with just over 10 million people passing through TSA security checkpoints in America’s airports between July 1-5, and just over 40 million hitting the road, according to AAA–despite the national average for a gallon…

Lip Gloss Grows on Trees at Glossier’s New Flagship Store

If Glossier has learned anything from its series of pop-up stunts–which include a campus-themed location in Boston and an escape room in New York–it’s that IRL retail is no place for subtlety. Top line The brand understands when consumers enter a store, they’re looking for experiences that can’t be found online. That’s what Glossier aims…