TikTok will kick off its Small Biz Block Party Aug. 5, a 20-event workshop series open to anyone who owns or works at a small business, aimed at helping attendees learn about tools and tactics to reach new communities and grow their businesses. Interested parties can learn more about the events and register here. The…
One month after NBCUniversal finished its upfront negotiations but offered few specifics about its haul, the company is finally sharing some specifics about its biggest upfront ever–and revealed that it is well on its way to wrapping Super Bowl 56 ad sales in record time. As part of what the company said was its largest…
This year, partly in response to the gender and racial reckonings of the past several months, a number of the most coveted roles in media have been filled by veteran female journalists, many of them women of color. Women account for more than 40% of newsroom roles but hold only 22% of key leadership roles,…
Social Media Week: Los Angeles (SMWLA) made its return to both the virtual and physical stages this summer. Adweek’s first semi-hybrid event welcomed brand and platform leaders, digital marketers and social media practitioners to discuss this year’s theme of “Reinvention” from June 29 to July 1. On the final day of the conference, an exclusive…
British restaurant chain PizzaExpress, which operates around 400 locations, has named Engine Creative as its experience and innovation partner to promote its summer initiatives, including a new menu and charity partnerships through the introduction of a new creative focus. Following a pitch against several digital agencies, Engine Creative has been handed the brief with the…
The TikTok video continues milk industry’s drive to burnish its performance drink image.
There may not be sushi (or sleep) but the advantages of working in a small agency are many.
The copywriter behind the spot that spawned the movie, says “I can’t believe they are making a new one.”
What we can learn from inventions that simply enjoyed a large slice of serendipity.
The U.K. is poised to see a boom in ad spending as the country prepares to ease its remaining Covid-19 restrictions next week, the latest industry report predicts. In the second quarter of 2021, total U.K. marketing budgets expanded for the first time since the fourth quarter of 2019, according to the IPA Bellwether Report….
Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling Death Eaters, magical energy crackling from the end of your wand. Thanks to Harry Potter’s new flagship store in New York, that fantasy is now a virtual reality via one…
The 2021 Subaru Ascent is the Japanese car manufacturer’s biggest SUV ever. A new OOH campaign for Subaru Canada is emphasizing just how sizable the vehicle is by pushing the boundaries of media spaces–literally. Developed by Zulu Alpha Kilo, the effort centers on a series of custom ads that are too big to fit into…
Outdoor apparel brand Eddie Bauer is partnering with rental services provider Arrive Outdoors to offer outdoor gear for rent beginning the week of July 12. According to the retailer’s website, everything from footwear and apparel to tents and backpacks is up for grabs for fees ranging from $4 per day for a pair of No…
Noor Tagouri has her cell phone number in her Twitter bio. Trinity Mouzon Wofford and her high-school-sweetheart-turned- business-partner are Saratoga Living’s latest power couple. Stephanie Nadi Olson, the daughter of a Syrian refugee, was inspired by her family to create an inclusive business strategy. Their common thread: blurring the lines between personal and professional life….
Tracee Ellis Ross has no intention of creating a monopoly on products for Black hair. After spending most of her life choosing from a selection of two bottles and being told to mask her natural look, Ross is just looking forward to continuing a movement. “I want there to be a shelf space that can’t…
Twitter shared its Transparency Center update covering the second half of 2020, which included new data on the number of views the most violative tweets on its platform received prior to their removal. The social network said that from July 1 through Dec. 31, 2020, impressions on violative tweets accounted for fewer than 0.1% of…
FTC faces a deadline to refile monopoly lawsuit against Facebook.
The Ad Age Town Hall on July 22 explores how marketers can truly make an impact on such an intersectional group.
Proposals for the embattled Hollywood Foreign Press Association include adding 50 members to its voting ranks to bring in more diversity and creating a for-profit spinoff company.
Florida-born rapper and frequent pitchman T-Pain adds Lipton to his growing list of brand collaborations, starring in a series of digital videos as a character who drops in unexpectedly on his extended family–for the whole summer. Good thing he brought along a boatload of cool beverages. In a parody of classic TV sitcoms from the…
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