YouTube adiciona mais três recursos semelhantes ao Twitch

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O YouTube adicionou um trio de novos recursos para streaming ao vivo, que estarão disponíveis ao público e lembram bastante ferramentas que o Twitch já disponibiliza. Os streamers agora poderão limitar seus chats apenas aos assinantes, além de terem a possibilidade de criar enquetes dentro dos chats e clipes de streams de jogos populares. Esses …

Leia YouTube adiciona mais três recursos semelhantes ao Twitch na íntegra no B9.

Netflix tem planos de lançar seção de games dentro da plataforma

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Depois de anos trabalhando com filmes e séries originais, a Netflix agora quer se aventurar nos games. Uma reportagem da Bloomberg aponta que a companhia pretende criar uma expansão de sua plataforma voltada para o meio e já contratou Mike Verdu, ex-executivo da Electronic Arts e do Facebook, para liderar o departamento como vice-presidente de …

Leia Netflix tem planos de lançar seção de games dentro da plataforma na íntegra no B9.

Reddit’s Best Sort Now Populated By Machine Learning Algorithms

Reddit rolled out an improved Best sort for the home feeds of mobile Redditors that uses machine learning algorithms to “constantly evolve and improve what posts you see.” The platform’s old Best sort relied on the age of a post, downvotes, time spent in a community and upvotes to determine which posts to show users….

Virgin Media’s New Spot Pays Homage to the UK’s Underground Jungle Scene

British telco Virgin Media has taken a more emotional direction in its advertising as of late, a trick that has not always been easy for utility brands to pull off. Its new ad, created by Adam & Eve/DDB, is about the power of music to bring people together. While that’s not a new sentiment, the…

Publicis deepens retail media play with CitrusAd deal

Projecting retail media will top TV by 2025, company to acquire platform covering 70 retailers including Lowe’s, Macy’s, Tesco, Kohl’s and Petco.

Facebook dodges EU ban on WhatsApp data use as scrutiny heats up

Stopping short of a provisional EU-wide ban on WhatsApp data access, watchdogs will probe WhatsApp’s new terms and services “as a matter of priority.”

The 5 keys to modern brand campaigns

The new discipline of modern branding—a digital strategy that combines machine learning and real-time optimization—can lead to transformative business results.

Candace Parker graces NBA 2K game cover as first WNBA player

The Chicago Sky star says it’s a “step in the right direction.”

Essilor: Crizal Rain

Essilor Outdoor Ad - Crizal Rain
Essilor Outdoor Ad - Crizal Rain

How to show that Essilor’s glasses Crizal are the best option to buy when rains? maiking rain inside a billboard in the streets of Bogotá.

Space Jam – A New Legacy: What's up dunker?

Space Jam - A New Legacy Outdoor Ad - What's up dunker?
Space Jam - A New Legacy Outdoor Ad - What's up dunker?
Space Jam - A New Legacy Outdoor Ad - What's up dunker?

To celebrate the release of the movie “Space Jam – A New Legacy”, Warner Bros. and We Are Social in France are transforming traditional billboard spaces into real basketball baskets in the street and outside cinemas.

“What’s up dunker?” asks the poster, featuring the Looney Toons and LeBron James – turning the billboard into a real basketball court integrated into its urban environment.

Channel 4 / Tokyo 2020 Paralympic Games: Super. Human.

What does it take to be a Paralympian?

The Tokyo 2020 Paralympic Games begin on the 24th of August 2021, with 537 events from 22 sports to be contested. They are the culmination of five years of blood, sweat and extreme sacrifices made by all the athletes competing.

Video of Super. Human. | Tokyo 2020 Paralympic Games Trailer

FIAT: #sparksomethingbeautiful

Introducing the All-New, All-Electric Fiat 500.

Video of Introducing the All-New. All-Electric Fiat 500. #sparksomethingbeautiful

Accidents Awareness: Bag, Mug

Accidents Awareness Print Ad - Bag, Mug
Accidents Awareness Print Ad - Bag, Mug

Coin Cloud: The Currency of Currency

Video of The Currency of Currency – Directed by Spike Lee

What If Your Messenger From Facebook Emojis Could Talk?

Messenger From Facebook welcomed World Emoji Day July 17 with its introduction of Soundmojis, a new feature that enables people to share short sound clips in chats. The social network’s flagship messaging application is rolling out a Soundmoji library, giving users access to sounds such as clapping, crickets, drumroll and evil laughter, as well as…

Pew: Republican Members of Congress Post More About Asian Countries, People Than Democrats

The bulk of posts from members of Congress that mentioned China in recent years have come from a relatively small number of Republicans, according to a new analysis from Pew Research Center. Researchers from the think tank examined every Facebook post and tweet by voting members of the House of Representatives and Senate from Jan….

British Road Safety Campaign Drives 700,000 Minutes of Engagement Through Twitch

The British Government’s long-running road safety campaign “Think!” is closing in on three-quarters of a million minutes of viewing time after having taken its “Good Driver” campaign onto streaming service Twitch. The “Think!” campaign, which has been running for 21 years, was created to lower the number of deaths and injuries on Britain’s roads with…

Publicis Groupe Acquires CitrusAd to Build ‘Biggest Walled Garden in the World’

With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites. The deal will see the Australian-based company, founded in 2017, continue to operate as a separate entity but work within data…

100-year-old Olympics champion stars in IOC's Opening Ceremony ad

Oscar-winning directors are behind International Olympic Committee’s two-minute spot to air at the start of the Games.
 

The Wild: We Are England

The Wild Design Ad - We Are England
The Wild Design Ad - We Are England
The Wild Design Ad - We Are England
The Wild Design Ad - We Are England

‘We are England’ is a campaign for the Euro 2020 tournament which aims to celebrate the rich diversity of England supporters who make this country what it is today.

Two surveys, each of 2,000 people, carried out by YouGov and Word On The Curb, have established a disconnect between how the population at large, ethnic minority groups, and different generations, perceive their support of the England football team.

This landmark finding is at odds with the pride felt by those from minority backgrounds in wearing the England shirt. When asked whether or not one might wear the England shirt in public, 59% of the Curbsights panel likewise said they would not. The YouGov poll of the nation at large was fairly evenly split in this regard (except for Gen Z, who overwhelmingly rejected its wearing by a margin of 59% to 41%).

This disconnect between supporting the England team, yet not feeling comfortable wearing the shirt with pride, is an issue that The Wild, the creative agency behind the We Are England campaign, is hoping to highlight.

As part of the We Are England campaign The Wild has produced custom England shirts that have been redesigned to feel more representative of their owner’s diverse backgrounds.