(TrendHunter.com) For anyone unfamiliar with the term, body-mind discipline refers to activities such as yoga and pilates which address physical and mental wellness simultaneously. Such activities require high levels…
Organic growth surged in the second quarter at Interpublic, Omnicom and Publicis, with solid performance across sectors and regions and rising expectations for the full year. A closer look at organic growth since 2019 shows two of these companies recovering to pre-pandemic levels (but one still lagging).
With the rise of fast fashion–a term coined in the 1990s to describe an industry shift toward cheaper, more disposable clothing–reusing, repurposing and reselling clothing has gained popularity among environmental activists and proponents of sustainability. But how much are Americans buying into that idea overall, especially given the cheap, ubiquitous convenience that fast fashion offers?…
The ecommerce boom has not only changed the way consumers shop, but also how they define products. While shoppers have embraced seamless purchases of digital products like Instagram filters, online classes and workout routines, the buying and selling of data has been dismissed as a revenue stream that could never be quite that simple. Nick…
After a record sales year for Sweetwater due in part to consumers finding solace in music during the pandemic, the online music retailer has embarked on several initiatives to maintain that momentum this year and into the next. Those moves include launching a music publishing arm, opening a new 44,000-square-foot flagship store in Ft. Wayne,…
Live action and animated video commercials plus a unique Twitter campaign based on ‘likes’ launch today.
Live action and animated video commercials plus a unique Twitter campaign based on ‘likes’ launch today.
For brands with rich histories, it pays to refer to the past while looking toward the future.
At 27-years-old, Ohtani leads all MLB players with $6 million in endorsements annually—and he’s just getting started.
How Olympians can blow off some steam and a would-be Olympic star gets her own stage.
Fueled by a desire for touchless transactions, QR codes popped up everywhere in the pandemic. Businesses don’t want to give them up.
Two decades ago, TV’s most distinctive stories were defined by a tone of ironic detachment. Today, they’re more often sincere and direct. How did we get here?
Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It’s not the first time this year that Google dropped a major announcement about its identity strategy; in March, the company announced it would not support industry-unified IDs for ad buying. The rest of the industry is left having…
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was just embarking on his career in advertising. There was no way for him to know that almost 30 years later–in 2018, to be precise–he would occupy the office of CEO. Read’s tenure as CEO began…
Olympic athletes aren’t the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal’s year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a…
Who’s delivering the best performance in ad tech and mar tech? No one is more qualified to answer that question than the Adweek community. We asked, and you, our readers, answered in a big way. More than 10,000 votes were cast (we allowed one vote per person every 24 hours) in our third annual Adweek…
Whether it’s Elon Musk tweeting about Dogecoin or enthusiastic Redditors stalking GameStop and AMC stocks, there’s a lot going on in the realms of Bitcoin and Wall Street. And savvy marketers might want to keep an eye on it to find opportunities for engaging an active audience and developing nonfungible tokens (NFTs). According to social…
Marketing and media events to watch July 26-Aug. 1.
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