Salto olímpico: volume diário de tweets cresce 165% em virtude das Olimpíadas

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Ao lado da Copa do Mundo, os Jogos Olímpicos são o principal evento esportivo do mundo. Apesar de todos os problemas e protestos contra a realização da edição de Tóquio, as Olimpíadas 2020 estão sendo um sucesso na internet, e isso refletiu diretamente em uma das principais redes sociais: o Twitter. No fim de semana …

Leia Salto olímpico: volume diário de tweets cresce 165% em virtude das Olimpíadas na íntegra no B9.

Megan Thee Stallion and Revlon Prep ‘Hyper-Limited-Edition’ Makeup Line on StockX

Megan Thee Stallion is not a woman of subtlety. Since the singer and songwriter blew up on TikTok in 2020 with her song Savage, she has partnered with Nicki Minaj to release WAP and rested comfortably on the top of the charts from Billboard to Spotify. Megan Thee Stallion’s presence is a reminder to casual…

In a Sign of the Times, The Washington Post Hires its First Chief Subscriptions Officer

The Washington Post has hired its first chief subscriptions officer, former vice president of global marketing at Paramount+ Michael Ribero, effective August 16. The privately-owned Washington Post shared with Axios last November that it had nearly 3 million digital subscriptions. Ribero is tasked with growing that globally. Rather than replace the chief marketing officer role…

Ad Chatter, the Podcast from the Makers of Adpulp.com

“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ That’s what a podcast is. The secret is to let the guest talk.” -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, […]

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Futuristic Electric Scooter Designs – The Alexander Yamaev Design is Interesting Yet Practical (GALLERY)

(TrendHunter.com) Designer Alexander Yamaev launches a unique, L-shaped electric scooter inspired by the styles of retro-futurism.

Although this urban e-bike boasts a strikingly unusual design, Yamaev, and his team…

Pizza Hut launches nostalgic streetwear collection

The pizza chain’s items include a tracksuit inspired by its tablecloths.

“Freedom Day”: no Reino Unido, Durex incentiva público a aproveitar a volta da vida normal

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No dia 19/07, o Reino Unido celebrou o “Freedom Day”, dia no qual foram encerradas quase todas as restrições impostas para o controle da Covid-19 desde que a doença surgiu. Na esteira desse “grito de liberdade”, a Durex espalhou outdoors para incentivar as pessoas a volta da vida normal, mas sem esquecer da segurança na …

Leia “Freedom Day”: no Reino Unido, Durex incentiva público a aproveitar a volta da vida normal na íntegra no B9.

Em parceria com L’Oreal, Amaro promove transição capilar de assistente virtual

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A Amaro recentemente revelou um novo visual para a Mara, sua assistente virtual, que deixou de ter cabelos lisos para assumir um penteado cacheado. A mudança, promovida em todas as redes sociais da marca, é resultado de uma parceria da empresa de retailtech e lifestyle com a L’Oreal para a promoção de uma mensagem de …

Leia Em parceria com L’Oreal, Amaro promove transição capilar de assistente virtual na íntegra no B9.

Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards

Jasmine Green is not just strolling down the catwalk … she’s re-creating it. Inspired by her late mother, Marzetta, Jasmine created the modeling agency–MARZ–based on the principle that “everyone has their own version of beautiful” and to empower women to create their own beauty standards instead of trying to fit into outdated ones. The company…

Vice’s Content Agency Virtue Names Shirin Majid as Europe ECD

Vice’s creative agency Virtue has hired VCCP’s Shirin Majid as its executive creative director for Europe. She succeeds Morten Grubak, who joined in 2019 and has been promoted to global ECD with a focus on innovation. Majid, who will join in August, was deputy ECD at VCCP working across Unilever, the British Red Cross, TikTok,…

KFC Promises to Be Kind to Chickens Before Making Them Finger-Lickin’ Good

KFC dropped the C-word on live TV-no, not that one. The fast-food chain repeats the word “chickens” in a new ad for the U.K. and Ireland markets. But it’s not talking about cooking the birds-rather, the campaign promotes chicken welfare. That may come as a surprise given KFC’s signature dish is fried chicken, but the…

Agencies Seek to Boost Non-Traditional Talent Pipeline

As the advertising industry continues to diversify its talent network, the overarching challenge remains to be transforming a short-term fix into long-lasting and on-going permanence. To address this issue, several agencies are revealing unique programs designed to provide entryway for a broader range of talent than those typically courted by the industry. Meet and greets,…

Twitter Sees 165% Jump in Daily Tweets About Olympics During Opening Weekend

Twitter shared some insights from the opening weekend of the 2020 Summer Olympic Games from Tokyo, covering Friday through Sunday, July 23 through 25. The social network said daily tweet volumes about the Olympics are up 165% since the official start of the Games last Friday. The most mentioned handle in conversations about the Olympics…

How conversational media boosts smarter digital advertising

Conversational media in messaging is a natural way for brands to reach consumers wherever they are all the time.

Banco do Brasil promove transferências de torcida para atletas olímpicos via WhatsApp

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Com a continuidade da pandemia inviabilizando a presença de torcidas nos Jogos Olímpicos, o Banco do Brasil decidiu contornar a questão a partir de um dos aplicativos favoritos do público brasileiro: o WhatsApp. E aproveitando a onda das pequenas transações financeiras, o banco vai permitir que os usuários façam “transferências de torcida” para apoiar os …

Leia Banco do Brasil promove transferências de torcida para atletas olímpicos via WhatsApp na íntegra no B9.

Agency to Auction Integrated Campaign as an NFT for U.K. Charity

A non-fungible token (NFT) auction is set to take place, which will see an integrated advertising campaign be made available to buy to raise funds for charity. The auction will be open to bidders for a week in August to win a campaign by Ekstasy which will consist of TV, digital, digital out of home…

Popeyes Debuts Its First Nuggets and Declares an End to the Chicken Wars

If the chicken wars that have raged for two years at America’s fast food restaurants are over, who won? Popeyes stops just short of claiming an outright victory, but its massively successful chicken sandwich launch of 2019 looms large in the campaign for its new nuggets, available nationwide starting today. In short, the hard-fought battle…

Pinterest merges e-commerce and creator content

A new tool in beta offers creators the ability to earn money from Idea Pins—as brands profit from reaching more users

Campbell’s Soup launches NFTs tied to new branding

Campbell’s will work with artist Sophia Chang on the NFT line that promotes its new label. 

WPP's data unit names Brendan Moorcroft as CEO

Kirk McDonald, who currently oversees Choreograph, will move away from dual role and continue to lead GroupM North America.