Hasta La Creative!

The global pandemic and the 2020 U.S. election significantly influenced the use of blocklists. Keyword blocking surrounding COVID and political-related terms went into overdrive, leading to content from major news publications getting blocked or demonetized. One year later, companies are still feeling the repercussions. At Adweek’s Elevate Brand Safety event last week, David Minkin, GM…

Twitter is experimenting with ways to monetize Fleets, the Snapchat-like disappearing tweets it introduced last November. The social network said Tuesday that it will begin testing Fleet ads, which are full-screen vertical ads–the very first on Twitter–to appear between Fleets. The potential audience size for these new ad units is unclear, as Twitter would not…

A Organização Mundial da Saúde (OMS) anunciou um novo sistema de nomenclatura para as variantes do coronavírus, que agora serão nomeadas com base nas letras do alfabeto grego. A mudança não pretende substituir as designações científicas oficiais, mas sim evitar discriminações e estigmas que o uso informal de nomes de países podem causar. A lista …

Leia Para evitar discriminação, OMS passa a nomear variantes do coronavírus com letras do alfabeto grego na íntegra no B9.

Joe Barone, Managing Partner of Brand Safety for the Americas for GroupM, has the literal playbook on how brands can navigate the brand safety conversation in today’s socially charged landscape. At Adweek’s Elevate Brand Safety event last week Barone broke down the five pillars of emotional investment, which include: Brand safety Data ethics Diversity, equity…

Clubhouse doubled its Android user total in just one week, saying at its town hall Sunday that it reached 2 million after hitting the 1 million mark last week. The Android application came out of beta May 21. Clubhouse said it is getting closer to feature parity with the iOS version of the invite-only social…

At Adweek’s Elevate Brand Safety event last week companies including Vans, TikTok, the Wall Street Journal and the Washington Post brought insights on the importance of uplifting communities to strengthen brand relationships. First up was April Vitkus, Senior Director of Global Brand Marketing and Strategy for shoe and apparel brand Vans. Vitkus discussed why authentic…

Entre as principais artistas da música sertaneja do país e expoentes do feminejo, Simone e Simaria se unem à Brahma como novas embaixadoras da marca, em um acordo repleto de novidades, no qual a cerveja busca trazer vínculos de longo prazo com mulheres no sertanejo. Uma das principais novidades é a cocriação de conteúdos e …

Leia “Coleguinha”: Simone e Simaria promovem ação como novas embaixadoras da Brahma na íntegra no B9.

New ad products are aimed at creating programmatic advertising with or without first-party data.

O humorista Marcelo Adnet tem feito diversos vídeos em suas redes sociais criando narrações cômicas para a CPI da Covid. Agora, a Globo identificou uma oportunidade interessante, e deu ao comediante um programa no seu streaming, a Globoplay. Batizado “Adnet na CPI”, o programa já estreou na plataforma. Adnet comentou o projeto, que surgiu diretamente …

Leia Marcelo Adnet ganha programa na Globoplay para narrar CPI da Covid na íntegra no B9.

Sexual wellbeing brand Durex began a survey on how to better understand and support the U.K.’s LGBTQ+ community as it launches an awareness campaign. The “#MySexMyWay” survey will be supported by a campaign from Havas London with the aim to drive audiences to it on the campaign platform that also includes areas focused on sex…