On Armed Forces Day, Pendleton Whisky saluted those who served with the release of its third limited edition “Military Appreciation” bottle and a campaign video featuring a vibrant veteran who lost his legs in battle, along with a generous donation to a worthy veterans program. The Oregon whisky brand teamed up with the Bob Woodruff…
Facebook teamed up with The Asia Foundation on The Resiliency Initiative, a website containing resources to help people fight hate and intolerance online, promote tolerance, strengthen interfaith and interethnic understanding and counter violent extremism in the Asia-Pacific region. The new website follows online workshops that were held with 60 organizations in Bangladesh, India, Indonesia, Malaysia,…
When a Facebook page administrator begins the process of deleting a Facebook page, the page won’t be deleted immediately. Instead, it will go into “deletion mode,” and Facebook will give its owners 14 days to change their minds before asking if they want the page to be permanently removed from the social network. If you’ve…
British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns. Natura & Co also owns brands such as Avon and Aesop, with marketing overseen by the group’s video president of media, content and…
Facebook said at its F8 Refresh developers event Wednesday that its Messenger API for Instagram is now available to all developers building messaging experiences on the photo- and video-sharing network. Business accounts on Instagram seeking access to the application-programming interface will be granted access through a phased approach, and further updates are available here. Testing…
WhatsApp head of business products Ajit Varma said during Facebook’s F8 Refresh developers event Wednesday that updates to the WhatsApp Business API (application-programming interface) have lowered the time for businesses to onboard to the Facebook-owned messaging application from weeks to just five minutes. Varma said WhatsApp will begin supporting more types of messages, such as…
President Joe Biden wants 70% of U.S. adults to be partially vaccinated by July 4, and Anheuser-Busch is stepping in to help. Today, the St. Louis-based brewer announced it will provide one free beer, seltzer or non-alcoholic beverage to every American aged 21 or over if the nation meets the White House’s goal. It’s Anheuser-Busch’s…
Creative vet discusses building an in-house agency and breaking through the streaming clutter.
A Sadia apresenta uma nova etapa de sua campanha de patrocínio à NBA com o lançamento da plataforma de gameficação Team Sadia. A comunicação reforça o mote “Sadia – Para quem tem fome de NBA”, trazendo também o lançamento da promoção “Team Sadia NBA”, que vai presentear os consumidores com vouchers para a compra de produtos NBA …
Leia Sadia lança plataforma interativa para Playoffs e finais da NBA na íntegra no B9.
A Riot Games anunciou que “Valorant”, seu mais popular jogo depois de “League of Legends”, é o próximo produto da empresa a ganhar uma versão mobile. O jogo ainda está em desenvolvimento, e por isso não há trailers, imagens ou sequer previsão de lançamento para o jogo. A empresa quer expandir a franquia de tiro, …
Leia “Valorant” é o próximo sucesso dos games a ganhar versão para o celular na íntegra no B9.
After a year of closed stadiums when sports teams had to reinvent their positioning in digital, fans are taking their seats once more with the 2021 baseball season underway. Christopher Connolly, Senior Vice President of Marketing at San Diego Padres, shares how they navigated the online landscape to deliver and exceed expectations for enthusiastic fans…
Today, Songtradr announced its recent acquisition of global sonic branding giant MassiveMusic. This marks the B2B licensing company’s sixth acquisition since 2019, having previously acquired licensing agency Big Sync Music, Song Zu, Cuesongs, Tunefind and music streaming service Pretzel. While details regarding the financial particulars have not been released, MassiveMusic founder and CEO Hans Brouwer…
While TikTok is still in its early stages of popularity, it’s already shown massive growth. As such, some publishers and brands are scrambling to ascertain potential strategies to grow their audience, and hopefully sales, on the platform. With quick-hitting videos that only last 15 seconds (longer if you string multiple videos together), the platform offers…
Autovia, the Dennis Publishing-owned automotive content and commerce business, has recruited former Amazon Prime marketer Dan Daly as marketing director. The appointment will see Daly made responsible for building the profile and partnerships of the content and commerce business which aims to deliver automotive intelligence and advice to car buyers. It also supplies car dealers…
Tax preparation and financial services provider H&R Block is teaming up with neighborhood social network Nextdoor for the second consecutive year on the “Make Every Block Better” initiative. The two companies will work with nominators and local volunteers in the 10 neighborhoods they selected to help bring proposed projects to life, as well as identifying…
As Albert Einstein famously said, “If I had an hour to solve a problem, I would spend 55 minutes on defining the problem and five minutes on the solution.” This is ever so true when setting up machine-learning (ML) projects. In a recent Accenture report, 75% of C-suite executives believe if they don’t scale artificial…
Did you know that Facebook allows page owners to delete Facebook pages they no longer need? Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Also note, once you complete the process of deleting a Facebook page, the page won’t be deleted immediately. Instead,…
The TBWAChiatDay New York ECD steps in, as founders and former Co-CCOs Jan Jacobs and Leo Premutico become creative chairmen.
Depois de confirmar a realização do evento no país no mês passado, a Amazon nesta quarta (2) anunciou que a segunda edição do Prime Day no Brasil vai acontecer entre os dias 21 e 22 de junho, de acordo com a data global das 48 horas de promoções exclusivas para os assinantes Prime de seu …
Leia Amazon confirma 2° edição do Prime Day no Brasil para os dias 21 e 22 de junho na íntegra no B9.
A Nestlé apresentou o novo episódio da sua série “Nestlé Stories”, parte da celebração dos 100 anos da marca no Brasil. O vídeo, protagonizado por Regina Casé, fala da gastronomia periférica e é focado na otimização do uso de recursos para aprimorar processos e minimizar desperdícios. “Enquanto hoje se produz mais alimentos que em qualquer …
Leia Campanha da Nestlé traz receitas contra o desperdício na íntegra no B9.
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