When HBO Max executives said that the service’s ad-supported tier HBO Max With Ads–which debuted Wednesday–was going to include the lightest ad load in streaming video, they really weren’t kidding. Subscribers watching HBO Max original series like The Flight Attendant on Wednesday evening only saw about 18 seconds of advertising space over the course of…
If you ask UrbanStems or Brooklinen, you can’t purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new–you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020–it can be hard to predict what the consumer…
The Black actress fronts campaign that targets younger, city-dwelling buyers and eschews traditional masculine truck-marketing tactics.
When Facebook chief revenue officer David Fischer revealed in late March that he was leaving the company after 11 years, Facebook said his successor would hold a different title: chief business officer. On Thursday, another 11-year Facebook veteran, Marne Levine, was elevated to that role. Levine had been vice president of global partnerships, business and…
After more than a year of social distancing and with summer on the way, many consumers are more than ready to enjoy some quality time outside. For performance and lifestyle brand Merrell, that means challenging the line between “indoor” and “outdoor” activities. Created in partnership with the brand’s agency of record Words From The Woods,…
When Costco CFO Richard Galanti mentioned free samples will be back at the membership warehouse’s 550 U.S. locations by the end of June, there was palpable excitement online. Here’s just one example: I guess it’s over then because Costco FREE SAMPLES are back next month!!! pic.twitter.com/Q0o8w0gHWO — Margo Gray (@MargoGray48) May 28, 2021 In a…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Tim Kemp, VP of Marketing at the NY Jets, shares his play on how to successfully relaunch a historical football franchise in an impactful way while remaining close to old and new fans everywhere. Check out more plays from top CMOs and brand leaders here….
Actor Michael B. Jordan and longtime friend and business partner Chad Easterling are entering a strategic partnership with cultural marketing agency 160over90. Jordan and Easterling, a marketing executive and Nike veteran, founded Obsidianworks a few years ago. The creative hub has quietly built momentum through projects with Amazon, Piaget, and AMPAS. As Coach’s multicultural agency,…
Spotify is empowering LGBTQ+ artists and fans to show up as their authentic selves in its 2021 Pride rallying cry: “Claim Your Space.” Through this global campaign commemorating Pride Month, Spotify will elevate and partner with queer artists such as Hayley Kiyoko, Fancy Hagood and Big Freedia to create several month-long activations with digital and…
Pinterest is going green this week with “Here Comes the ‘Greenaissance,'” new insights on Pinners’ renewed focus on calls for community action, earth-friendly products and sustainable living. A recent study by the company found that the majority of respondents started at least one new sustainability habit during the pandemic, and four out of five plan…
Messenger From Facebook released a new chat theme celebrating Pride Month. When this chat theme is turned on for a conversation, the messages in the conversation will be sent in a rainbow of colors. Here’s how to switch to the Pride Month chat theme in a Messenger conversation. Note: These screenshots were captured in the…
Publicis Groupe is appointing Geraldine White as U.S. chief diversity officer to work alongside chief inclusion experience officer Renetta McCann in an effort to improve across all facets of diversity, equity and inclusion (DE&I). White will focus on the Groupe’s talent and workforce, while McCann will concentrate on bringing DE&I expertise and counsel to clients….
Ahead of the 26th U.N. Climate Change Conference of the Parties (COP26) Summit taking place in Glasgow later this year to bring together world leaders to confirm how they plan to tackle the climate emergency; the Scottish Government has released a campaign calling for collective action to reach net zero. Scotland has committed to reaching…
The Black actress fronts campaign that targets younger, city-dwelling buyers and eschews traditional masculine truck-marketing tactics.
Twitter Blue will cost $2.99 a month for access to tools including the ability to rescind tweets, organize posts and easily read long threads.
Last summer, a stylish young lad from London walked into the Respoke store in Provincetown, Mass., in search of a pair of espadrilles. There was a tea dance that afternoon, the man explained, and he wanted something unique to wear. As a seaside mecca for well-heeled–and well-shod–members of the LGBT+ community, the Cape Cod summer…
Report claims political ads sneak on to the platform and there is a lack of transparency on paid posts.
This year, Michelob Ultra claimed a minute of air time at the Super Bowl to pose an Aristotle-grade question: Are you happy because you win, or do you win because you’re happy? The spot, which coupled images of athletes like Anthony Davis and Serena Williams with stills of ordinary people drinking beer, emphasized the importance…
As celebrities continue to flock to the alcohol space–often with tequila, gin and wine brands–Grammy-winning pop star Bruno Mars has taken the tropical road less traveled with SelvaRey, a premium rum with a new flavor launching today. And Mars, a longtime stakeholder in the California-based Panama-produced liquor, directs and stars in a new ad campaign…
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