Capital One, Allstate, Vrbo, San Diego County Credit Union and Tropical Smoothie Cafe are among the dozens of brands with naming rights to a college football game. Now an unlikely new addition has joined the lineup: Jimmy Kimmel. The late-night host has partnered with SoFi Stadium in a multi-year deal to be the naming rights…
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of […]
The post Is This Seat Open? Tall Tales from the Southwest Airlines Vault appeared first on Adpulp.
The ad tech company is waiving its fees so more spend goes into the hands of underrepresented publishers.
Ticketing platform looks to ramp up brand awareness now that live events are returning.
Marketers lean into the trend with different approaches as the accessibility of digital tokens becomes easier.
Ascential’s 2021 Cannes Lions International Festival of Creativity, which will take place virtually for the second year in a row, received 29,074 award entries from 90 countries covering a two-year period after 2020’s festival organizers canceled giving out awards because of the Covid-19 pandemic. Despite the resumption in judging ad work, the entry numbers are…
The Cond? Nast title has set its sights on Hollywood, expanding its coverage of industry news, the awards season, industry intel and campaigns with its latest vertical, Awards Insider. The site subsection has three dedicated staffers. The vertical, aimed at Hollywood’s inner circle and awards voters, is a fertile topic to mine from as the…
Comcast, Dish, DirecTV among MVPDs forming the group.
But on a state-by-state basis, the Jack Morton index’s rankings swing wildly across both ends of the scale.
Nick Farnhill, founder and chief executive of Publicis.Poke, is leaving the agency after 20 years. John Hadfield, CEO of Bartle Bogle Hegarty Singapore, will move from the fellow Publicis Groupe agency to replace Farnhill. Hadfield has been CEO of BBH Singapore for the past 11 years and was previously managing director at BBH London. Farnhill…
Some 40% of Prime members plan to spend more on Amazon Prime Day this year, as categories like apparel, tech and home goods are expected to be big winners.
From paid time off to meals and frank discussions, the holiday is becoming a permanent fixture on the calendar.
Ashish Prashar discusses how his background in politics and justice reform will help shape brand strategy.
ReachTV emerges as a player in this year’s upfront as brands shift dollars to minority-owned media companies.
To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings.
Only five gloves are available to the public and baseball fans can have a chance to win one of those unique gloves by entering a contest.
A fresh and uplifting identity to commemorate the renaming of Jacksonville, FL’s first and oldest park after the removal of a Confederate monument. Inspired by the Harlem Renaissance, the new identity pays homage to its namesake’s enduring legacy.
For World Blood Donor Day on June 14th, TBWA Dublin took a stance against the severe restrictions on men who have sex with men (MSM) donating blood in Ireland.
Ireland was the first country in the world to legalise same-sex marriage by popular vote, yet it is one of the last progressive countries to have a year long deferral period on MSM donating blood.
It’s time for change.
Primitivo is an olive oil brand that respects the millenary tradition of planting and extracting. Located between the Atacama Desert, the Andes and the Pacific Ocean, its olive trees are naturally protected by weather conditions. In other words, the fruits harvested in these lands are raised in divine soil. Of course, there are other olives around the world with unquestionable quality and flavour. But compared to the “chosen ones”, they are outmatched. And based on the brand’s premise, we seek to respect the legacy of our olive oil and the value of its South American ancestry.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
