Hasta La Creative!

A Heineken estreia a campanha “We’ll Meet Again”, que exalta a forma como as pessoas contornam situações cotidianas durante o isolamento social usando a criatividade, mantendo assim o espírito noturno vivo. O filme retrata que é essencial manter o otimismo, mesmo vivendo em momentos adversos, no qual ainda é preciso socializar com responsabilidade e longe …

Leia Campanha da Heineken incentiva fãs da vida noturna a aguentarem um pouco mais sem balada na íntegra no B9.

Depois de um ano paralisado pela pandemia, o Cannes Lions enfim volta em 2021 disposto a celebrar o melhor da publicidade nos últimos meses, de janeiro de 2020 até o momento atual. E considerando a janela ampliada de elegibilidade, é apenas natural que mais nomes sejam escolhidos pelos júris do festival para receber os desejados …

Leia Cannes Lions 2021: de carro elétrico a Whopper mofado, GP de Outdoor premia Heineken, Renault e Burger King na íntegra no B9.

Glossier was established in 2014 with a mission to democratize the beauty industry. At a time when top brands primarily parked themselves in elite department stores and lacked presence on social media, Glossier wanted to facilitate an online makeup economy. Now it’s 2021, and people want to do stuff in person again, so the digital-first…

During Univision’s “Grow With Us”-themed upfront presentation last month, the company invited marketers along for the ride during its transformative year, which includes new owners, new leadership, a fledgling streaming service and an upcoming merger. And as Univision becomes the latest media company to complete its upfront talks, the company did indeed convince several new…

Há algum tempo, Steven Spielberg desdenhou da possibilidade de trabalhar com plataforma de streaming, mas nada como o tempo para fazer o cineasta mudar de ideia. Nesta segunda-feira, 21/06, o Deadline anunciou que a Amblin Partners, produtora de Spielberg, assinou um contrato para produzir filmes originais para o maior nome do mercado de streaming: a …

Leia Produtora de Steven Spielberg assina com Netflix para produzir filmes na plataforma na íntegra no B9.

After cracking the codes on text messages, emojis, GIFs, and video, a new–but actually old–player is emerging as a marketing must: audio. From Clubhouse, with more than 8 million downloads, to Twitter’s recent experimentation with Spaces and Facebook’s tests of its own Rooms, the opportunities for leveraging audio marketing are going to keep getting more…

After someone creates a fundraiser on Instagram, the fundraiser will run for 30 days. However, its creator has the option to extend the fundraiser to give users more time to donate. Here’s how to extend a fundraiser in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1:…

Adweek’s Brand Genius is back. The annual awards salute the best and brightest executives working in marketing today–but we need your help finding them. Here’s what makes a Brand Genius nominee: They have played a key leadership role in developing and/or growing a brand, including introducing a new product, revamping an existing one or guiding…

Plus: Introducing the Astatine Award (we wish).

Wireless carrier says it wants to fill in data gaps for internet advertisers, but is focused on Google devices.