Hasta La Creative!

Em evento para imprensa nesta terça (18), a Volvo Cars anunciou que vai descontinuar a venda de veículos movidos à combustão no Brasil, em um movimento voltado para a eletrificação da área. Com isso, a marca se torna a primeira a comercializar apenas carros elétricos e híbridos no país, além do segundo território onde a …

Leia Volvo passa a vender apenas carros híbridos e elétricos no Brasil na íntegra no B9.

Privacy concerns made contextual strategies relevant again. Now, AI is making them more powerful and effective

72andSunny held the anti-smoking group’s account since 2014.

A Netflix já lançou todo tipo de produto licenciado de suas séries e filmes originais, então talvez seja uma surpresa que só agora a companhia esteja se aventurando pelo mundo da elite da moda. O serviço de streaming anunciou nesta terça (18) uma colaboração com a Halston para uma linha de roupas de luxo inspiradas …

Leia Netflix lança sua primeira coleção high fashion para divulgar “Halston” na íntegra no B9.

ABC is leaning into the classics this fall, only adding two new series to its lineup. And it is holding Black-ish’s final season of episodes until midseason, after backtracking on the decision to do so a year ago. The network’s fall schedule, announced Tuesday ahead of Disney’s upfront presentation to marketers, has retained some of…

Although Godiva has been in business for 95 years, the Belgian chocolate maker has never run an ad campaign promoting multiple products in the same spot–that is, until now. After closing all of its retail outlets in North America earlier this year, Godiva is releasing its first portfolio campaign encouraging shoppers to buy its products…

Groupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions. Following an internal review that Groupon head of global brand Melanie Hellenga described as a “robust process,” Groupon appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning…

In general, traditional out-of-home ad performance has never tried to compete directly with internet advertising directly–until now. The Out of Home Advertising Association of America (OAAA) is updating its guidelines to recommend shifting to an impressions-based measurement system. The goal is to provide forecast and “reconciled-as-delivered” daily impressions, versus the customary method of relying on…