Dave Chappelle, Mos Def e Talib Kweli lançam podcast “The Midnight Miracle”

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O comediante Dave Chappelle, ao lado dos rappers Mos Def e Talib Kweli, lançou um podcast. O programa, batizado de “The Midnight Miracle” (ou “O Milagre da Meia-Noite”) já possui dois episódios disponíveis na rede Luminary Podcast Network. Os três artistas são amigos de longa data, e no programa, comentarão sobre arte, humor e conversas …

Leia Dave Chappelle, Mos Def e Talib Kweli lançam podcast “The Midnight Miracle” na íntegra no B9.

Havas Chicago Hires CCO From Leo Burnett

In a generational leadership shift, Havas hired a new chief creative for its Chicago office from Leo Burnett as a 30-year industry steps aside. Myra Nussbaum is joining Havas Chicago as CCO after spending approximately a year as executive creative director for Leo Burnett. “Havas has an edge that the other holding companies don’t have,”…

Hulu Promotes Scott Donaton to Head of Marketing

Hulu has upped Scott Donaton to the role of head of marketing following the February departure of former marketing chief Patrizio “Pato” Spagnoletto, who became global chief marketing officer, Discovery direct-to-consumer. Top line Donaton–whose new title is svp, head of marketing–has been head of creative for the streaming service since December 2019, when Hulu poached…

Watch the newest commercials on TV from Ram Trucks, Etsy, YouTube and more

Etsy says, “The beautifully made is out there. Why buy boring?”

 

YouTube anuncia fundo de US$ 100 milhões para criadores investirem em conteúdos originais no Shorts

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A fim de concorrer com o TikTok, o YouTube anunciou um fundo de investimento de US$ 100 milhões para o YouTube Shorts, que basicamente vai pagar aos criadores pelos conteúdos mais vistos ao longo de 2021 e 2022 na plataforma. Chamado YouTube Shorts Fund, o investimento não é exatamente para ser usado no custeio das …

Leia YouTube anuncia fundo de US$ 100 milhões para criadores investirem em conteúdos originais no Shorts na íntegra no B9.

C&C doa materiais para projeto social que capacita pessoas com Síndrome de Down

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A fim de colaborar com iniciativas sociais que promovam a inclusão e a acessibilidade, a C&C doou pisos e revestimentos para a construção da Vaticana, fábrica de massas artesanais projetada pelo Unidown Instituto Social. O local, inaugurado no fim de março, tem em seu quadro somente colaboradores com Síndrome de Down. A fábrica foi montada …

Leia C&C doa materiais para projeto social que capacita pessoas com Síndrome de Down na íntegra no B9.

TikTok Rolls Out New Safety Center

TikTok introduced a revamped Safety Center Tuesday with the goal of ensuring a positive experience for teens on its platform and enabling their parents or guardians to help. @tiktoknewsroom We’ve updated our Safety Center with new information and resources. Watch to learn what’s new! ? original sound – TikTok Newsroom The Safety Center includes a…

Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount

Nielsen is issuing guidance to its media partners about the revelation that its pandemic TV audience measurement may have been off by as much as 6% and is aiming to have its in-home panel returned to its pre-Covid size by the end of the month. The conversations and guidance, which Nielsen has been communicating to…

Fox News leans on 'uplifting content' to woo skeptical news advertisers

As the cable news behemoth looks out to a news landscape with “a more positive environment,” the hope is that there will be areas that are more contextually relevant and desirable for brands.

Microsoft's Kathleen Hall on the Cannes Lions Creative Marketer of the Year honor and the power of a good idea

Microsoft’s Chief Brand Officer Kathleen Hall reflects on cultivating groundbreaking effective campaigns—even when you’re tied down by a pandemic.

How the Golden Globes Went From Laughingstock to Power Player

The group that was once assailed by the F.C.C. steadily gained influence in Hollywood over the years until scrutiny of its practices and lack of diversity led NBC to say it would not air its show in 2022.

Hearst sells Marie Claire to a British publisher.

Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album.

Indonésia quer taxar criptomoedas

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A ideia base das criptomoedas é justamente afastar o Estado das movimentações financeiras das pessoas. Porém, na Indonésia, isso não está sendo tão bem visto. Segundo a Reuters, o governo indonésio quer taxar os lucros de transações feitas por criptomoedas em todo seu território. A ideia surge justamente em um momento em que as criptomoedas …

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Rotten Tomatoes vai investir para ser mais do que um agregador de notas

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Já é tradicional para boa parte do público dos cinemas: antes ou depois de assistir a um filme, você visita o Rotten Tomatoes ou qualquer outro agregador de notas para saber o que crítica e público estão achando do filme. No site, você encontra não só as notas e as médias de cada filme, mas …

Leia Rotten Tomatoes vai investir para ser mais do que um agregador de notas na íntegra no B9.

BBDO New York Is Offering a School Curriculum to Promote Diversity in Advertising

BBDO New York hopes its ADiverse curriculum program has benefits far beyond the agency. The Omnicom shop is partnering with the New York City Department of Education to get the advertising curriculum program to diverse groups of students in New York schools, beginning last week with a virtual pilot program for students at the High…

In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

Over the last year, few sectors have sustained a blow like the one dealt to restaurants. Despite the well-publicized uptick in takeout business, the industry still lost an estimated $270 billion during the first 13 months of Covid-19, according to the National Restaurant Association. But now, for the first time in a while, many restaurant…

Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming

A year ago, Fox News Media ad sales chief Jeff Collins took a different approach to his upfront presentation after Covid-19 forced the cancellation of the company’s in-person event. Instead, the company pivoted to a news talent-led roundtable centered on answering marketers’ and agency partners’ questions about the then-emerging pandemic instead of selling advertising inventory….

Twitter Sashays Into the Creator Economy

The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly unaccustomed to treating their most popular users as creators. Twitter, which will soon allow creators to paywall their tweets as part of its Super Follow feature, has just started to roll out a tipping system…

KFC’s ‘Finger Lickin’ Good’ Slogan Returns to Lead New Campaign

KFC is showcasing its consumer base’s love for chicken in a new campaign, including the return of its “Finger Lickin’ Good” slogan. As restaurants reopen across the U.K., the latest ad from Mother will promote the KFC original recipe with “Your Chicken Could Never,” which looks at the love it inspires among customers. The slogan…

TikTok and Snapchat battle for Gen Z, as Instagram trails with kids

TikTok is making a run for the younger generation, and is developing more channels through which brands can sell.