(TrendHunter.com) Tiny houses are in and of themselves a more eco-friendly alternative to conventional homes given their overall efficient ethos, but The Tiny Housing Co ‘Natura’ aims to make things even…
2020 has been the year of being “stuck.” We have been stuck inside, stuck with family, and stuck on the couch, which has especially impacted our fitness routine and reduced our motivation—it’s a circular problem. Now that Planet Fitness clubs are open, there is an answer to getting unstuck.
CORTA! (Cut!) – it’s a term frequently used in the audiovisual industry, and now, it’s the name of a powerful new campaign from Leo Burnett Brazil aiming to put an end to the sexual harassment plaguing the industry.
The campaign is brand-new, having just launched at the end of September; however, its roots date back to 2017. Three years ago, the Brazilian Association of Production of Audiovisual Works (APRO) developed “Corta!” – the Pact for Anti-Harassment in the Audiovisual Industry. Fast forward to today – with the help of Leo Burnett Tailor Made and in efforts with #MeTooBrazil, an independent arm of its namesake #MeToo movement in the U.S. – the CORTA! Campaign launched to shine a spotlight on this urgent need for a change in industry behavior.
After the first declaration for the hygiene measures in June, Fred Testot’s captain is back to inform you that King Sandwich is still very concerned about your security.
Don’t panic, all the crew is on top of things and can ensure your safety with gloves, masks and not forgetting the pshitt pshitt.
If you prefer, you can also go to the restaurant drive or use the click & collect, which comes in handy when ordering from anywhere. And if you really don’t want to move from the sofa, the professionals at Deliveroo® (but also Uber Eats & Just Eat) can deliver it right to your doorstep.
Angus Chiang and Ogilvy unveil “Project UNI-FORM” during Vogue Fashion Week Taipei – a gender-neutral school clothing line for boys, girls, and everyone in-between.
In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this brave initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan, (an intercultural media group that values diversity) to create a new uniform collection for the school that is entirely gender neutral.
Angus designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life.
About the project
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.
Awards and Publications
D&AD New Blood
Wood Pencil
Published in Ads of the World
Published in Campaigns of the world
Team Members
Art Director: Rose Elise Achard
Copy Writer: Adam Braun
Creative Technologist: Sukratti Jain, Paras Juneja
When Nathan Apodaca’s viral TikTok first began circulating on the internet a little over a week ago, the pure joy of it captivated audiences. In a year when good news is hard to come by, Apodaca’s skateboard cruise down the street while sipping on a bottle of Ocean Spray Cran-Raspberry and singing along to the…
“These firms have too much power, and that power must be reined in,” said the panel.
An aide to Senator Kamala Harris criticized her opponent’s dismissal of the need for dividers at the vice-presidential debate set for Wednesday.
If you wrote a script about this year’s catastrophes–a global pandemic, murder hornet invasion in Washington and California, Oregon’s wildfire devastation–no one would believe it. But if you turn those unprecedented events into a hair-raising remake of the iconic slasher flick Scream, now you have people’s attention. That’s what sports journalist and TV host Rachel…
Smirnoff Vodka is bringing back its Spicy Tamarind in time for D?a de los Muertos this year, but in a limited edition package that matches the energy and vibrancy of the holiday’s celebrations. The brightly colored bottle glows in the dark and displays a “solo y frio” message under blacklight when chilled. The launch, which…
Antitrust watchdogs in the U.S. House of Representatives issued a report today proclaiming that Amazon, Apple, Google and Facebook have abused their market power and called for government intervention. While these companies have delivered “clear benefits to society,” it has “come at a price,” legislators wrote. “To put it simply, companies that once were scrappy,…
Facebook says it will scrub content related to unfounded conspiracy theory QAnon from its platform and sister company, Instagram, from all pages, groups and accounts representing QAnon, regardless of whether they share content related to potential violence. Since beginning its effort to remove QAnon content this summer, more than 1,500 pages and groups representing QAnon…
The brand asks drinkers to do nothing—except drink the seltzer—to help save rivers.
In a report led by Democrats, lawmakers said Apple, Amazon, Google and Facebook needed to be checked and recommended reforming antitrust laws.
Twitter began testing a Suggested Follows feature on its Android application. The social network said in a tweet that when someone follows a new account, the app may surface a list of other handles that are relevant to that account. Now testing on Android: You may see a suggestion to follow a group of relevant…
Consumers have known for the last decade or so that using social media is habit-forming and addictive. It’s designed so audiences keep scrolling, which is especially common in a year rife with seemingly endless breaking news. Now, financial technology brands want in on these internal mechanics and product designs to make the simple act of…
When the coronavirus crisis sent U.S. businesses and schools into lockdown in March, quarantining consumers of all ages and experience levels began donning aprons and baking their anxieties away, opting to produce their own sourdough, focaccia and challah instead of going the store-bought route. As a result of the DIY bread craze, King Arthur Flour…
Advertising that reveals brand truth is advertising that’s worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let’s look at some of the ads the company has made over the past few years. Austin’s creative powerhouse, […]
The post Vital Farms Takes “Cage-Free” Out of Its Cage appeared first on Adpulp.
O GP do Brasil da Fórmula 1 pelo visto vai mesmo mudar de sede. Uma carta assinada pelo CEO do torneio Chase Carey e endereçada ao atual governador do Rio de Janeiro, Cláudio Castro, confirma que a organização fechou acordo com o consórcio Rio Motorsports para mover a corrida de Interlagos, em São Paulo, para …
O post Carta a governador confirma planos da Fórmula 1 em levar GP do Brasil ao Rio de Janeiro apareceu primeiro em B9.
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