What’s Inside the TikTok Virtual Transparency and Accountability Center?

Physical visits to the Transparency and Accountability Centers TikTok opened in Los Angeles and Washington, D.C., have been put on hold by the coronavirus, so the video-creation platform has done the next best thing by taking them virtual. Vice president and head of U.S. public policy Michael Beckerman said in a blog post Thursday that…

Facebook Begins Broad Rollout of Data Use Checkup

Facebook will begin broadly rolling out the Data Use Checkup workflow for developers and their applications that it began testing in April. The social network onboarded “a small set of apps” in April, and director of platform partnerships Konstantinos Papamiltiadis said in a blog post Thursday that it will gradually roll out in waves over…

Netflix faces another 'cancel campaign' on Twitter over new movie 'Cuties'

Foreign-language film about a preteen dance crew keeps stirring internet outrage.

Showtime’s The Comey Rule Hopes to Join ‘National Conversation’ Ahead of Election

Showtime’s anticipated two-night limited series The Comey Rule will revisit some of the most contentious events leading up to the 2016 presidential election, just weeks before the 2020 election is held. The project, which writer and director Billy Ray partially adapted from former FBI director James Comey’s book, A Higher Loyalty, almost didn’t get its…

Umami Burger and Diplo Jump on the Stars-and-Fast-Food Partnership Bandwagon

Diplo may know his way around the recording studio, but he’s helpless in the kitchen. The Grammy-winning producer confuses a toaster for a microwave and can’t flip a burger to save his life. Thank goodness for delivery. Diplo, touting his nonexistent “chefing skills” and commiserating about quarantine, stars in a gently self-deprecating video for a…

Snap, Kantar Examine Gen Z’s Attention Span, Affinity for Brands

Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on that demographic’s ad recall and its brand preferences. For the first study, more than 2,000 participants 18 and older from Australia, Canada, the U.K. and the U.S. were instructed to use simulated social media environments…

Facebook suspends plan to stop collecting Apple's advertising ID on iPhones

Social network says its mobile ad network is safe, for now, as Apple holds off on privacy update.

Exclusive: R/GA's Barry Wacksman, Saneel Radia and Mike Rigby plan to start their own venture

People close to the matter say the trio are starting a new agency and have been negotiating with IPG rival WPP to back the shop.

Twitter Ramps Up Efforts to Protect U.S. Presidential Election

Twitter detailed updates to its civic integrity policy with the upcoming U.S. presidential election in mind. The social network said in a blog post that its existing policy covers the most directly harmful types of content: information or false claims on how to participate in civic processes; content with the potential to intimidate or suppress…

Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride

Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald’s and Burger King has blossomed into love in a painting depicting the two fast food chains’ iconic mascots locking lips. Relationship status: advertisement official. The aptly titled painting, “Love Conquers All,” was commissioned by Burger King and…

Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app. The game, called Baby Laser Tag, is based on the plot of the series’ second season, the first episodes of which debuted on…

Danoninho usa inteligência artificial para criar novo episódio de “Mundo da Lua”

A Danoninho lançou nesta quinta (10) a nova campanha global “Quero Ser Gigante”, que busca reforçar o caráter nutritivo de seu iogurte e sua importância na infância enquanto para ajudar no crescimento. Para tanto, porém, a marca resolveu bancar a aposta na nostalgia e em um programa infantil clássico da TV brasileira: “Mundo da Lua”. …

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Peloton revenue soars on continued stay-at-home pandemic boost

The stock has more than tripled this year.

Attend Our Virtual World Summit – Get Your FREE ticket! World Summit Virtual, Nov 10th – 12th, 2020

(TrendHunter.com) Before March 2019, the word pivot wasn’t part of your business strategy. Chances are it wasn’t even part of your daily vocabulary. But now, it’s almost part of every meeting.

When the…

Facebook to Continue IDFA Collection After Apple’s Stay of Execution

The media industry is holding its breath as Apple’s iOS 14 nears, given the operating system’s exacting privacy assurances for users. But the company’s decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline. In late August, Facebook issued a note stating that Apple’s impending rollout will cause it…

Globetrotting Creative Duo Lands Leadership Roles at MullenLowe LA

Creative teams–especially duos–are fun to watch. From university days to first placements–then on to bigger agencies and brands–the portfolios tell a chronological and evolutionary story. Some creative pairs have been together for a long time, and MullenLowe LA snapped up the team of Laura Sampedro and Carlos Alija as executive creative directors at the agency….

It’s Back to School for Facebook, Too, as Facebook Campus Debuts

Facebook is going back to its roots with its rollout Thursday of Facebook Campus, a dedicated section in its flagship mobile application for students, which includes a profile separate from students’ main Facebook profiles. Students at the schools were Facebook Campus is being rolled out can create profiles with their college email address and graduation…

How 6 Brands Are Engaging Tennis Fans at a Fanless US Open

While the U.S. Open drew a record 737,872 attendees in 2019, this year’s tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King National Tennis Center are completely empty. The 52nd…

Charisse Ford Hughes Joins Kellogg as Senior VP and Global CMO

Charisse Ford Hughes, a marketing veteran with nearly 25 years of experience in the CPG and luxury goods sector, is joining the Kellogg Company as its senior vp and global CMO, effective Sept. 21. Hughes joins Kellogg from Pandora Americas, where she spent the last five years as CMO, driving the brand’s strategic expansion into…

Badoo converte matchs em doação para o Setembro Amarelo

Pelo segundo ano consecutivo, o Badoo promove a campanha Setembro Amarelo no Brasil. Dessa vez, por meio de um cartão dentro da ferramenta de “Encontros”, o usuário que dar um match com a campanha contabiliza como uma doação de R$ 1,00 para a Associação Brasileira de Familiares, Amigos e Portadores de Transtornos Afetivos (ABRATA). Quem …

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