National Geographic and Mazda teamed up on photography competition Assignment: Inspiration last October and November to invite emerging photographers to share photos that tell their most unique, uplifting stories and make them feel alive. On Thursday night, a winner was crowned. Sam Tippetts of Boerne, Texas, was named the winner and next great National Geographic…
Move over, fake meat and oat milk–egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein sales–dominating by the fake burger brands that have been sparring for primacy–the faux egg category is growing by triple-digit percentages, spurred by baking binges and…
For Gary Friedman, the CEO of home furnishings retailer RH (formerly Restoration Hardware), physical stores remain vital to the brand’s ambitions. “We like to say, it’s not about the internet,” he said at Adweek’s Brandweek virtual event. “It’s about the lack of imagination at retail.” Uncowed by the accelerated shift to online from offline during…
Week two of the 2020 National Football League season kicks off Thursday night with the Cincinnati Bengals visiting the Cleveland Browns, and Twitter shared some highlights on its platform from the campaign’s first week. The social network said it had the most NFL video views among all social platforms for week one, including highlights and…
Key Insights: Effective marketing starts with understanding what consumers are going through. Brands should strive to make people’s lives better. Take action on social issues. General Mills has been around for over 150 years, but it’s not focused on the past these days. Restaurant closures and shelter-in-place orders during the pandemic have led to a…
Dentre todas as produções “atípicas” que Ryan Murphy lançou na última década, “Ratched” sem dúvida ocupa algum lugar de destaque. Se o produtor se acostumou a partir de um lugar comum do público para atingir o horror pelas vias do bizarro em seriados como “American Horror Story” e “Scream Queens”, seu mais novo projeto na …
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With school carpools and holiday parties largely jettisoned, once reliable trends in content consumption–especially audio–are now in flux. SiriusXM and subsidiary Pandora typically see listening spikes during weekday commuting times and dips during holidays. But not in 2020. “Seasonality is not a thing,” said Denise Karkos, CMO of SiriusXM and Pandora, during Brandweek on Wednesday….
The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA…
With the southeastern United States in the midst of a brutal hurricane season, Stillhouse whiskey is looking to help residents of storm-prone areas prepare with window shutters inspired by its own packaging material. The Bacardi-owned brand is partnering with disaster relief nonprofit SBP to provide 400 metal shutter panels to homes across Florida’s panhandle. The…
Lançado pela Umbro em comemoração aos 125 anos do futebol no Brasil, o filme criado por Ariela Dorf e produzido pela MYMAMA mostra a paixão pelo esporte e sua presença na construção da cultura brasileira. A campanha destaca como o esporte surgido na Inglaterra foi recriado no Brasil, além de apresentar ao público a nova …
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The video app is also looking for a new chief executive and has talked to candidates including a founder of Instagram.
Facebook held its Facebook Connect (formerly Oculus Connect) annual augmented reality and virtual reality conference this week–virtually, of course–and it was highlighted by the debut of the Quest 2 headset. The social network said the Quest 2 was redesigned to be smaller and over 10% lighter than the original Oculus Quest, and its suggested retail…
Twitter continues to take steps to fortify its platform with November’s U.S. presidential election in mind, and its latest security addition is aimed at high-profile, election-related accounts. The social network said the types of accounts impacted by the new security measures are: Executive Branch Congress Governors Secretaries of state Presidential campaigns Political parties Candidates with…
O Facebook está lançando um novo aplicativo que permite aos proprietários de pequenas empresas gerenciar páginas e perfis no Facebook, Messenger e Instagram em um mesmo lugar. De acordo com o anúncio feito pela COO Sheryl Sandberg, o app chamado Facebook Business Suite unirá a infraestrutura de back-end dos três aplicativos para que os empreendedores …
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On the magazine’s latest cover, Alfred E. Zuckerberg, let’s call him, dons a Make American Great Again hat and asks, “What, Me Partisan?”
A new era is officially underway at R/GA. After the departure of a series of senior leaders amid a fundamental repositioning last week, R/GA named new global creative and experience leaders today. R/GA promoted agency veterans Tiffany Rolfe and Ben Williams to roles as global CCO and global CXO, respectively. In their new leadership roles,…
Pouco depois do Burger King lançar a campanha “Whopper Mofado” propondo a retirada de conservantes artificiais das comidas de redes de fast food, o McDonald’s, através da Arcos Dorados, anuncia a eliminação de corantes e aromatizantes artificiais de seus principais ingredientes. A empresa diz que substituiu parte desses aditivos por opções de origem natural em …
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A Reebok lança hoje uma coleção especial inspirada no filme “Mulher-Maravilha 1984”, que está com a estreia marcada para o próximo dia 25 de dezembro. Em parceria com a Warner Bros. Consumer Products e a DC, o lançamento inclui roupas e calçados femininos com inspiração nos anos 1980 e na super-heroína mais famosa do mundo. Os primeiros …
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New suite of tools is latest move by social network to unify its family of apps and promote small businesses.
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