Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000…
Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase–except Nitro cold brew and cold brew–at participating Dunkin’ shops nationwide. The promotion is not available on delivery platforms or on the mobile…
In an ode to individuality, men’s care brand Harry’s has debuted the biggest ad campaign in its history. A series of 15- and 30-second spots appearing on TV, digital and streaming platforms shows men being themselves–whether that means walking around a park carrying a well-coiffed standard poodle or sitting into a truck bed reimagined as…
At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer–which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become…
More than 6,000 marketers from more than 80 countries and every state in the U.S. gathered, virtually, for the reimagined Brandweek. They tuned in for more than 100,000 hours of programming over five days, hearing from some of the leading voices in marketing today. We wanted to share six must-see presentations in their entirety, from…
A Diageo une alguns dos rótulos de seu portfólio para o lançamento do TheBar.Box, uma nova maneira de consumir drinks. Composta de receitas e insumos para a elaboração de drinks clássicos com Johnnie Walker, Tanqueray e Ketel One, a novidade tem como proposta reinventar a experiência do bar e da coquetelaria levando-os para dentro de …
O post Diageo reinventa experiência da coquetelaria em casa com “TheBar.Box” apareceu primeiro em B9.
Muito se reclama da tendência atual de Hollywood por revisitar insistentemente as mesmas histórias para manter a indústria funcionando, mas por mais que exista uma razão neste criticismo há de se acrescentar que ora ou outra este sistema de dependência fabril dos estúdios e produtoras rende alguns revisionismos, mesmo quando preso às cacofonias do momento. …
O post “Enola Holmes” injeta temas feministas em narrativa para a família apareceu primeiro em B9.
The decision to narrow the case to search could set off separate lawsuits from states over Google’s power in other business segments.
Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday at 1 p.m. PT/4 p.m. ET. The tournament will feature UMG artists including Bas, Blocboy JB, J.I the Prince of N.Y. and Tainy, as well as Facebook Gaming creators including iPodKingCarter,…
Campbell Ewald welcomed a pair of new creative leaders, ushering in a new creative phase following the agency’s rebranding last year. The agency hired Silmo Bonomi and Clarence Bradley as co-CCOs. In the roles, Bonomi and Bradley will be tasked with overseeing creative and production across Campbell Ewald’s Detroit, Los Angeles and New York offices….
Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don’t. Marketing automation platform Omnisend’s report on email, SMS and push messaging performance for Q2 2020 found that automated messages…
The first free preschool funded by Amazon founder Jeff Bezos’ $2 billion Bezos Day One Fund will open on Oct. 19 in Des Moines, Wash., which is about 16 miles south of Amazon’s headquarters in Seattle. Bezos announced the opening date with a classroom photo on Instagram. Known as the Bezos Academy, he said it…
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn’t necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it’s nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down…
O festival South by Southwest já anunciou a sua edição 2021, que será realizada de forma online por conta da pandemia de Covid-19. “Esse tem sido um ano de mudanças e nós, como o mundo inteiro, estamos reformulando nossa perspectiva sobre como nos conectamos. Temos o prazer de apresentar o SXSW Online como parte do nosso …
O post SXSW já anuncia edição online para 2021 apareceu primeiro em B9.
Em sua nova campanha, o McDonald’s conseguiu provar que provoca reações neurobiológicas diferentes no público. A agência DPZ&T e o Instituto Forebrain, empresa pioneira em serviços de pesquisa na área de Neurociência do Consumo, acabam de realizar um experimento no Brasil que constatou que a #FomeDeMéqui é um fato neurocientífico. A pesquisa contou com a participação de voluntários …
O post Nova campanha do McDonald’s traz estudo neurocientífico que comprova a “fome de Méqui” apareceu primeiro em B9.
Company hadn’t previously disclosed ethnic diversity data, but a shareholder resolution spurs it to reveal breakdown.
Hired in 1964 to provide the women’s perspective on radio broadcasts of the Kansas City Athletics’ games, she made history. But her tenure was brief.
We may finally have a start date for Amazon Prime Day 2020: Tuesday, Oct. 13. That’s according to CNET, which cited “four people with knowledge of Amazon’s plans.” CNET also linked to a Reddit thread on Reddit from the Amazon fulfillment center community in which users discussed why there was a vacation blackout in Amazon…
YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content. The Google-owned video site said n a blog post Tuesday that it already encourages users and creators to age-restrict their own content when appropriate, and its trust and safety team applies age restrictions while reviewing content for…
Key Insight: Few cable networks have been rebranded as much as Paramount Network over the years. ViacomCBS, fresh off announcing plans to rebrand streamer CBS All Access to Paramount+, is readying another major overhaul for one of its cable properties. Paramount Network, the cable channel owned by ViacomCBS that airs an eclectic combination of scripted…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
