Aug
03
Trump Says Microsoft Can Bid for TikTok
Posted in: UncategorizedThe president said he did not object to a potential acquisition of the Chinese-owned app, retreating from comments about banning the service.
Aug
03
It’s Snapchat’s Turn to Face the Music
Posted in: UncategorizedJust days after Facebook unleashed official music videos in the U.S., Snap Inc. provided details on a test of its own, still in the early stages. Snap said it is working with music-industry partners including Merlin, members of the National Music Publishers Association, Universal Music Publishing Group, Warner Chappell and Warner Music Group on developing…
Aug
03
Lifetime Sets First LGBTQ-Centric Holiday Movie
Posted in: UncategorizedAs Hallmark Channel continues to weather controversies related to LGBTQ inclusion in its Countdown to Christmas lineup, one of its biggest rivals is setting a major milestone for this year’s holiday films. Lifetime will air its first movie with an LGBTQ romance as the lead story as part of this year’s annual It’s a Wonderful…
Aug
03
Roger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew Up
Posted in: UncategorizedItalian schoolgirls Vittoria Oliveri and Carola Pessina found a way to keep themselves entertained during lockdown: The friends and neighbors played tennis together from atop their respective rooftops. Watch the video here: Just incredible to see ???? ???? Liguria, Italy ???????? | #tennisathome pic.twitter.com/dh8bqlvFhj — ATP Tour (@atptour) April 18, 2020 The video has been…
Aug
03
FedEx and Fishing Poles Helped Scrappy Wolfgang LA Complete Its First Adidas Project
Posted in: UncategorizedBack in December, Los Angeles-based indie Wolfgang Los Angeles was quietly added to the agency roster for Adidas. The shop, founded by ex-David&Goliath executives Mike Geiger, Seema Miller and Colin Jeffery, was tasked shortly thereafter with the brand’s summer Climacool shoe launch. According to Jeffery, who serves as CCO, the agency worked on the campaign…
Aug
03
Disney vai dividir jogos da Europa League entre ESPN e Fox Sports no Brasil
Posted in: Uncategorized
Com retorno marcado para essa semana, a UEFA Europa League, o segundo torneio esportivo mais importante da Europa, terá sua transmissão dividida entre ESPN e Fox Sports. A decisão foi tomada pela Disney, que detém os direitos de transmissão do torneio. Os canais, vale lembrar, já estavam trabalhando em parceria nos últimos meses, mas o …
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Aug
03
Dwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFL
Posted in: UncategorizedDwayne “The Rock” Johnson and business partner Dany Garcia, alongside investment firm RedBird Capital, announced today that they’re buying substantially all the assets of Alpha Entertainment, parent company of the XFL, for $15 million. The league, which WWE president and CEO Vince McMahon launched in 2001, initially lasted just one season and lost an estimated…
Aug
03
National Geographic Spotlights Efforts to Stop the Next Pandemic in New Special
Posted in: UncategorizedAs the country, and the world, continues to be focused on Covid-19, National Geographic is looking ahead to the next pandemic–and the efforts to stop the next contagion before it’s too late. The network has ordered a documentary special, Virus Hunters, spotlighting the stories of experts working to identify the chain of events that could…
Aug
03
What’s Next for Lord & Taylor Following Bankruptcy Filing
Posted in: UncategorizedLord & Taylor is the latest venerable retail name, with a history stretching back to 1826, that has succumbed to the pandemic by filing for Chapter 11 in Virginia Sunday along with its parent Le Tote. Lord & Taylor follows other merchants into bankruptcy protection including Brooks Brothers and Neiman Marcus. Le Tote, which acquired…
Aug
03
Do Bem anuncia projeto que promete compensar 100% das embalagens produzidas pela marca
Posted in: Uncategorized
A Do Bem, empresa de bebidas saudáveis, vai dar mais um passo rumo à sustentabilidade e convidar seus consumidores a fazerem o mesmo. A marca anuncia a plataforma sustentável “Bagaço” com o compromisso de retirar do meio ambiente 100% da quantidade de embalagens longa vida produzidas por ano pela marca, ou seja, mais 1000 toneladas …
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Aug
03
MTV lança campanha de combate à desigualdade e violência de gênero na América Latina
Posted in: Uncategorized
A MTV e a Plan International se uniram para amplificar, em toda América Latina, a campanha “Para e Pensa – A Desigualdade de Gênero Também é Problema Seu”. A iniciativa tem como objetivo aquecer as discussões sobre desigualdade de gênero, além de envolver e incentivar os jovens sobre a causa. A intenção é alertar não apenas as mulheres, mas …
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Aug
03
KFC in Trinidad and Tobago had to remove their Emancipation Day posts after complaints
Posted in: Uncategorized
Aug
03
Is Facebook the winner of the Facebook ad boycott?
Posted in: UncategorizedBrands are left to take stock, but while the social media giant got a PR black eye, it didn’t appear to take a hit to its bottom line.
Aug
03
Bankrupt XFL football league bought by group including The Rock
Posted in: UncategorizedThe $15 million deal could close around Aug. 21.
Aug
03
Taylor Swift’s ‘Folklore’ Is No. 1 With a Blockbuster Debut Week
Posted in: UncategorizedThe singer and songwriter’s surprise album had the equivalent of 846,000 sales in the United States, a total beaten only by her own last two LPs.
Aug
03
The Anti-Defamation League Previews What’s Next for the Facebook Boycott
Posted in: UncategorizedDuring the month of July, the Stop Hate for Profit movement led the largest organized advertiser boycott against Facebook in its history. It was significant enough to become part of the conversation when Facebook CEO Mark Zuckerberg faced a Congressional hearing last week and, in the company’s latest earnings report, Facebook acknowledged it as a…
Aug
03
Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic
Posted in: UncategorizedSince Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty dishes. As hand-washing dishes can be a water waster–Energy Star reports one post-meal pre-rinse can waste up to 20 gallons–Finish is encouraging consumers who own dishwashers to put their plates directly into…
Aug
03
Which Topics Are Being Discussed the Most on LinkedIn During the Pandemic?
Posted in: UncategorizedMarketing remained top-of-mind for LinkedIn users as they continued to navigate through the coronavirus pandemic and the racial justice movement in the U.S. LinkedIn shared the 20 most-used hashtags globally on its platform from May through July, excluding #covid19 and #coronavirus, which were Nos. 1 and 2. They were: #marketing #leadership #business #workfromhome #realestate #staysafe…
Aug
03
Com aposta em smartphones econômicos, Google anuncia Pixel 5, 4a e 4a 5g
Posted in: Uncategorized
Desde que entrou no mercado dos smartphones com sua linha Pixel, o Google tem lutado para encontrar um espaço em um nicho tão disputado por gigantes como Apple e Samsung. Agora, a empresa americana anunciou a nova geração de seus celulares, com o Pixel 5, o smartphone premium da empresa, e os “baratinhos” Pixel 4a …
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