Should students go back to school? And what needs to change to better groom future marketers? Professors and Adweek Academic Council members Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about the gap in marketing education as highlighted by the Covid-19 crisis. They discuss what the past semester has been…
Access—you can’t get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to “break-in,” if they can. The entire set up is adversarial from the get-go. Yes, there’s talk of a meritocracy for […]
The post There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black” appeared first on Adpulp.
Em meio aos indícios crescentes de que o atual presidente dos Estados Unidos Donald Trump está pronto para assinar um decreto que derrube as conexões do TikTok com sua dona ByteDance, a chegada de um novo ator na treta ganhou bastante relevância nos últimos dois dias: a Microsoft. A companhia foi reportada na última sexta …
O post Microsoft já conversou com Donald Trump sobre compra do TikTok, confirma CEO apareceu primeiro em B9.
Three-day event begins this afternoon.
Castro is the leading fast fashion brand in Israel, popular country wide. As a local brand it is historically known for its breakthrough campaigns with iconic ads and videos. This year, in order to launch our “Safari” line that was inspired by African culture and safari themes, we’ve created NOT A SAFARI CAMPAIGN.
That’s how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan’s story, Assupol delivers a profoundly moving salute to all health workers across South Africa.
#gofuture is set out to empower the citizens of Vienna to take a walk or use the bicycle more often thus setting an example for climate protection and the future of mobility.
Brands are in-housing programmatic media buying more often, but many have also reverted course. Nearly 70% of brands in the U.S., Europe and Latin America have at least partially in-housed programmatic media buying, according to a recent survey from the Interactive Advertising Bureau (IAB), up from 65% in 2018. However, 16% of brands are outsourcing…
Embattled video-creation platform TikTok collaborated with vacation rental marketplace Airbnb on a new collection of Airbnb Online Experiences hosted by TikTok creators. The new experiences can be booked via the Airbnb application or website, and they will enable people to connect with their favorite creators and learn new skills without leaving their homes, while the…
With coronavirus cases hitting new highs in recent weeks, the reality of bringing together millions of Gen Zers from all over the country while expecting social distancing and mask protocols to be followed is likely a fantasy. Despite the risks, universities have good reason to strive for in-person instruction. An entirely online model could lead…
Having struggled with the abrupt switch to online learning last semester, colleges will need to pivot quickly to provide the meaningful engagement students crave while simultaneously preparing them for the professional success parents expect after such a sizable financial investment. Marketing as an academic discipline and career path presents an interesting case study on how…
Online
Popeyes
Advertising Agency:GUT, Miami, USA
Film
Heineken
The bars are back…and there’s nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open.
Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW:Bruno Bertelli
Chief Creative Officer Publicis Italy:Cristiana Boccassini
Global Executive Creative Director:Mihnea Gheorghiu
Global Creative Director:Eoin Sherry, Sandra Bold
Creative Supervisor:Marie Poumeyrol
Copywriter:Alex Sinmaleza, Margherita Teodori
Art Director:Thomas Aito, Giulia di Filippo
Global Strategy Director:James Moore
Senior Strategic Planner:Rafael Trevisan
Head TV Production:Francesca Zazzera
Tv Producer:Sanam Bartoletti
Global Client Service Director:Eleni Charakleia
Account Supervisor:Gonzalo Gutierrez, Jan Wojtkowski
Post Producer:Sabrina Sanfratello, Amie Kingsnorth
Senior Copywriter:Sara Rosset
Production Company:Mjz
Director:Nicolai Fuglsig
DoP:Ruben Impens
Editors:Fabrizio Rossetti, Fabrizio Squeo
Post Production Company:Mpc
Colourist:Jean Clement Souret
Fx Supervisor:Kamen Markov
Executive Producer:Dafydd Upsdell
?Music Supervision:Sizzer – Michael Bertoldini
Director Global Heineken® Brand:Bram Westenbrink
Global Integrated Communication & CMI Manager:Daniela Iebba
Global Communication Manager Heineken® Brand team:Jose Antonio Casillas
Outdoor, Print
Klepierre
As we start to come out of lockdown and search for a new normal, Klepierre, a major player in shopping center real estate in continental Europe, is welcoming back customers through “We Are Open”, a new digital outdoor campaign.
The series of colorful images by Parisian illustrator Séverine Assous convey warmth and the joy of re-connecting. At the heart of each illustration are the employees who have returned to work and to whom Klepierre want to express gratitude – these are the people who give life to the centers. The dynamic artwork also serves as an important reminder of the precautions we still need to undertake in order to move freely and safely.
Advertising Agency:Sid Lee, Paris, France
Chairman Executive Creative Director:Sylvain Thirache
President:Johan Delpuech
Creative Directors:Céline Mornet Landa, Clément Mornet Landa
Managing Director:Mehdi Benali
Art Director:Adriana Guix, Olivier Bodet
Copywriters:Max Harrington, Jillian Young
Group Account Director:Héloïse Marchal?
Senior Account Manager:Camille Caucat
Head Of Production:Thomas Laget
Producer:Benoit Fernandes
Strategist Managing Director:Bruno Lee
Strategist:Augustin Pietrini
Production and art buying:Saké Paris
Creative Consultant:Nicolas Poillot
Photographer:Emmanuelle Descraques
Set Designer:Camille Lebourges
Stylist:Annelaure Nicolas
3d:Studio Brasch
Postproduction:Willy Corvo, Jeremy Préau
Executive Production:FAMILY Production
(TrendHunter.com) These August 2020 life stages trends range from baby-centric tea brands to adaptive kitchen utensils.
Standouts include the organic baby and cold brew tea range by imPRESS Foods, a Canadian brand…
TBWAItaly has launched the GNV campaign in collaboration with ENPA, Italy’s National Animal Protection Agency, to continue fighting pet abandonment. GNV has always been a pet friendly brand and has launched #eroia4zampe, a social campaign to celebrate the important role 4-legged friends had during the lockdown period. In fact, even pets had to undergo Coronavirus which, distorting our daily lives, has also distorted theirs. Through a series of portraits of pets, the campaign enhances the patience animals have had during this forced coexistence and invites us to reward them because, after such a lockdown, they too need a holiday.
The pandemic has accentuated unemployment and social inequalities. This environment of hopelessness and despair is even more conducive to human trafficking. The creative solution presents a path made with the main arguments used by criminals to attract and convince people to accept their job offers. In fact, real traps that condemn them to a routine of abuse, exploitation and violence.
Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe. To remind us of these, Dettol has launched a fully integrated behaviour change campaign ‘Keep Protecting,’ comprising TV, VOD, digital and OOH. Whether it’s wiping down surfaces in our home, washing our hands when we get to and from work, or even just using hand sanitiser when we’re out and about, the campaign encourages consumers to cherish and remember the little things. The ‘Keep Protecting’ campaign reminds us that these little hygiene habits are actually huge acts of care and protection, not only in helping prevent the spread of germs causing illness, but also in getting us back to the other precious things that make up our daily lives.
We created a small gesture for Bahrain’s frontliners in celebration of Eid.
The first animated short film made 100% with a phone. The new Galaxy Note10+ is more than a Smartphone, it’s a Powerphone. That’s why to show its power, Cheil Chile together with Samsung created the first animated short film made 100% with a phone, using the famous “Multilayer Camera” technique used by Walt Disney in the 50s. A frame-by-frame stop motion overlaying transparencies in a light box.
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