Facebook and Twitter each took action Wednesday evening against President Donald Trump for violating their respective policies prohibiting Covid-19 misinformation. Both platforms removed a video featuring a Fox News interview shared by Trump’s accounts in which the president inaccurately stated that children are “almost immune” to the coronavirus. This was the first time Facebook took…
I was watching Billions one night, and as someone with a Master’s degree in social work, I was intrigued that the financial firm hired an in-house psychologist to counsel the talent. As it turned out, these people were in-house performance coaches, who also happened to act as therapists. This fictional example serves as a revealing…
Google is making digital audio advertising, a fast-growing medium, a larger part of its offering to marketers and publishers. Google is adding a dedicated audio section to its marketplace within its demand-side platform, Display & Video 360 (DV360), introducing more measurement options and a tool to make creating audio ads easier. Publishers will now be…
There is no doubt vacationing will look different this year. Major airlines saw 80% drops in Q2 revenue, the cruise industry is on a continued pause and a majority of Americans canceled their summer travel plans. However, a new report from Vrbo found that extended work from home periods, virtual classes and a need for…
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The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age will tackle a different issue regarding the way these changes are impacting our professional lives.
The search giant debuted a slew of new tools for publishers and marketers, and says it is working to introduce similar features for podcasts.
Small Agency of the Year, 11-75 Employees, Silver (TIE): Haymaker
Small Agency of the Year, Northwest, Silver: Duft Watterson
Small Agency of the Year, 76-150 employees, Gold: No Fixed Address
(TrendHunter.com) Studio PriestmanGoode has worked on revolutionizing the fast food packaging design in order to bring chains and restaurants closer to meeting their sustainability goals. Simply dubbed ‘Zero,&#…
Most of the smokers aware that smoking harm people around them so they always step away from people and community every time they smoke, not knowing that the distance they thought it’s safe wasn’t far enough because smoke travel further than they think. Because of that, we decided to make this film to protect non-smoker by educating every smoker that even if you already step away from people and community but your smoke still harm people around the community and if you don’t want to harm anyone the best solution is to “stop smoking for good”
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. People of Culture Will Soon Be Able to Eat Cheetos…
Small Agency of the Year, Campaign of the Year, Digital, Silver: Day One Agency
Small Agency of the Year, West, Silver: Even/Odd
Small Agency of the Year, Campaign of the Year, Experiential, Silver: Young Hero
Small Agency of the Year, Culture, Gold: Good Apple
On Aug. 7, 1945, 50-year-old governor Genshin Takano sat down to write a letter to a superior. Takano was lucky to be alive, and the weight now on his shoulders was immense. On the morning of the previous day, an American B-29 plane dropped the world’s first atomic bomb on Takano’s city: Hiroshima. The bombardier…
Small Agency of the Year, Southwest, Gold: Preacher
Small Agency of the Year, Experiential Campaign of the Year, Gold: DCX
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
On Wednesday, Facebook’s new product Reels appeared to Instagram’s U.S. users. Instagram gave celebs like Will Smith and Selena Gomez early entry into Reels so they would have videos ready to go at launch.
Reels is basically a TikTok knock-off, following in the footsteps of other popular product features that Facebook has borrowed from rivals. Facebook famously took Stories and augmented reality filters from Snapchat. Now, as TikTok, the Chinese-owned social video app, has seen wild success among U.S. teens, Facebook is hoping to capture some of that action.
Instagram users can create fast-paced videos in 15-second clips that have much the same energy as a TikTok production. It was a good time for Facebook to launch the rival feature. TikTok is being hounded by President Donald Trump, who wants to shut it down on national security grounds. Here’s how media covered Reels:
•Facebook was characterized as taking “inspiration from competitors,” in The Wall Street Journal.
•Newsweek was bullish about it, claiming Reels could “kill TikTok before the government does.”
•Refinery 29 saw the similarities, but still called Reels, “a uniquely Instagram experience.”
•This was not the first time Facebook has tried to copy TikTok, though. Remember, Lasso, CNBC does.
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