Hasta La Creative!

Watch the broadcast here on Friday, August 7 at 1:30 p.m. Eastern—and join the conversation on Twitter, Periscope, Facebook and LinkedIn.

To successfully reach digital natives, brands have to be willing to take risks, think beyond creative norms and stand out from the crowd. Enter TikTok For Business, a new platform for brands and agencies who aren’t afraid to challenge the status quo—and have a little fun.

In this intimate conversation, Ad Age President and Publisher Josh Golden is joined by Katie Puris, managing director of business marketing at TikTok, to discuss how marketers can use TikTok For Business to tap into a highly engaged and influential audience in an authentic way that keeps their brand top-of-mind long after the ad experience ends.

Puris, who spent 20 years in leadership roles at Facebook, Google and BBDO, offers best practices on how brands can use the platform to connect and grow with TikTok’s vibrant community—and why it’s not nearly as intimidating as it sounds.

Is your brand ready to turn up the heat on digital storytelling?

A candid and custom conversation made possible by TikTok.

Beer is good. Gelato is good. Ergo, beer plus gelato must be even better, right? Today is International Beer Day, and to celebrate the Molson Coors-owned Italian beer brand Peroni teamed up with Il Laboratorio del Gelato, a New York-based gelato business that prides itself on experimental collaborations to create beer gelato. The new creation…

O tribunal de Nova York nesta sexta-feira (7) concedeu uma moção que permite ao Departamento de Justiça dos Estados Unidos derrubar os Decretos de Consentimento Paramount, uma série de leis antitruste regulatórias históricas que impediam a indústria cinematográfica do país de fazer investimentos direcionados ao circuito exibidor nacional. A decisão promove mais uma mudança radical …

O post Com fim de decreto nos EUA, estúdios de Hollywood agora podem adquirir redes de cinema apareceu primeiro em B9.

O TikTok viu seus temores se tornarem realidade no fim desta quinta-feira (6) com a emissão do decreto do presidente norte-americano Donald Trump suspendendo a realização de negócios nos EUA com o dono de seu aplicativo, a ByteDance. E com prazo final para a suspensão marcado para o próximo dia 20 de setembro, é óbvio …

O post Banimento da ByteDance nos EUA não tem fundo legal, afirma TikTok apareceu primeiro em B9.

He says in a tweet that being the organization’s president ‘has placed enormous stress on both me and my family’ and ’caused me to make critical errors in judgement.’

TikTok, the popular social video app, fought back this morning, threatening to take President Donald Trump’s administration to court after a weeks-long public battle that culminated last night. In the late hours of Thursday evening, Trump announced an executive order instructing U.S. citizens and companies to cease “transactions” with TikTok parent company ByteDance over alleged…

Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]

The post Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge appeared first on Adpulp.

No mês dedicado à cerveja, a Ambev realiza o primeiro tour virtual dentro de uma cervejaria sua no Brasil. As portas da Cervejaria de Agudos, localizada no interior de São Paulo, se abrem para uma experiência totalmente online e interativa guiada pelos mestre-cervejeiros da companhia. Com transmissão exclusiva pelo canal do YouTube da Ambev, a …

O post No mês da cerveja, Ambev leva consumidores a conhecerem cervejaria em tour virtual apareceu primeiro em B9.

Nathan Young, the Minneapolis ad strategist who worked to spark industrywide progress on diversity and inclusion, announced this morning he is resigning as president of 600 & Rising, the advocacy group he co-founded after the police killing of George Floyd. Young faced vocal criticism from his fellow diversity advocates after tweeting on July 29 that…

The company, which recently completed its acquisition of Sprint, said during its second-quarter earnings that it now has more than 98 million subscriber’s, or about 5 million more than AT&T.