Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people. “We’ve got huge long-term objectives to be this omnichannel brand that provides…
Three of the biggest American media organizations continue to see massive traffic and record-breaking digital subscription growth, which has helped them navigate a drop in advertising brought on by the pandemic. “It’s all about the pace of decline,” said Brian Wieser, global president, business intelligence at GroupM. Here are 11 takeaways from The New York…
Television advertising makes a big difference in national elections. People with little time or little inclination to dive deep see the campaign’s commercials and these spots define the candidate and their platform in a span of seconds, not hours. Joe Biden’s team is doing a smart thing, communications wise, at the moment—they’re focusing on the […]
The post Biden Our Time Until January 2021 appeared first on Adpulp.
Faz exatamente dez anos que a Disney lançou nos cinemas “Tron – O Legado”, filme que já era em si uma continuação tardia do “Tron – Uma Odisseia Eletrônica” de 1982. O bom resultado na bilheteria fez o estúdio na época dar sinal verde para a produção de um terceiro capítulo, mas desde então o …
O post 84 anos depois, “Tron” pode ganhar enfim nova continuação com diretor de “Lion” e Jared Leto apareceu primeiro em B9.
Brand combines two things that have been boosted by the pandemic—skincare and gaming.
The best things in life are often free. We just fail to notice them or simply take them for granted. However, the corona pandemic has taught everyone that it’s time to appreciate the little things in life. Moreover, you need to be flexible enough to adapt to every curveball life throws at you.
In particular, business owners have used this opportunity to grow. COVID-19 forced all businesses to convert to the digital platform. More importantly, with dwindling sales, they not only had to learn to expand services quickly to meet customer demands but also manage resources wisely.
Many brands have taken everything in stride without losing sight of the bigger picture- maintaining and building relationships with consumers. And now more than ever, they recognize how vital their Google My Business listing is. From boosting local exposure and sales, there’s a lot to be gained from it.
Google My Business (GMB) is a free tool offered by Google to businesses in order to help them grow their online presence. As part of a location-based strategy, brands can incorporate it into their current marketing mix and extend awareness as well as services to consumers.
To get more out of your GMB listing, you need to be aware of the latest features that it has to offer and improve your chances of ranking higher in the local three-pack.
Want to learn how to optimize your Google My Business listing fully?
Just like you may need the support of digital agencies to enhance your marketing campaigns, you need to use the features offered by GMB to give your business a boost. Here are just a few simple ways to get your GMB listing the attention it deserves.
1. Update all the information
Every business needs a GMB page. It’s how your customers can find information about you while on the go, such as who you are, what services and products you sell, your location, and your website. But claiming, managing, and optimizing the listing adequately reflects on your business’s current standing.
When you initially claim your listing, you should provide accurate primary data. Update the listing about any changes, such as store timings, through the “Suggest an edit” option. This prevents potential customers from getting disappointed or confused. You can call it as your first step to Google My Business optimization.
Tip:
Just about anyone can make changes to your listing without you being notified. To ensure that no one’s messing with it, log into the GMB dashboard and review any updates that have been made. If there is any incorrect information, you can make the appropriate changes.
2. Get the app
GMB listings are shown as a Knowledge Panel in Google Search or Google Maps.
Since businesses need to update information proactively, it’s time to get mobile optimized. Google My Business app gives you instant access to your business listing from any location around the clock. So why are you limiting yourself to only desktops?
Tip:
Being able to access your GMB listing through your phone can facilitate management and optimization. You’ll be able to easily answer customer queries, respond to reviews, and upload additional pictures or videos.
3. Provide a great description
As a business owner, you need to give people a brief about who you are and the services or products that you provide. It helps consumers decide whether you can offer something that they are searching for. Moreover, Google can get a better understanding of your business, which, by the way, can significantly improve your rank in SERPs.
You’ll be given a total of 750 characters for your business description. However, only 250 characters will show up in the Knowledge Panel before the rest is cut off. Make sure that the most crucial info is mentioned first so that even people who are merely browsing can get a clear idea about your business. More importantly, mention those aspects that set you apart from your competitors. And don’t forget to use the right keywords, preferably those that people use to find businesses like yours.
Tip:
Make sure you read Google Business Description Guidelines so that you don’t unwittingly incur penalties. Consider adding a relevant emoji because Google is beginning to index emoji-related search results. Surprising, isn’t it?
4. Upload videos
We all know that people prefer visual content more than text. So uploading pictures to your GMB listing is a given. Not only is it a great way to boost engagement, but it also provides a realistic view of what business is all about. According to Google, when a Business Profile has photos, customers are 42% more likely to request directions and 35% more likely to click through to the website.
While adding photos has been around for a while, a new feature is being incorporated. Now you can upload videos that must not be longer than 30 seconds, a file size more than 100 MB, or a resolution less than 720p. With the help of videos, businesses are more likely to attract, engage, and communicate with consumers.
Tip:
You don’t need to invest in a lot of expensive gear to take photos or create videos. After all, you have to manage a budget. Simply use your smartphone and upload content via the app. The good news is that customers can post as well. UGC is a great way of grabbing people’s attention.
For more tips on how to drive traffic, read “The Big 3 Techniques That’ll Improve the Quantity & Quality of Traffic on Your Website“.
5. Booking button feature
You can add an image, a call-to-action, or a link to your Google My Business Post. But for businesses that rely on an appointment-based system such as a salon or spa, the Booking button feature can really wow your customers. Now people can book appointments directly from your GMB listing. In fact, it could well become a one-stop solution for attracting new customers.
Tip:
To avail the benefits of the booking feature, you will need to integrate a scheduling software with your GMB listing.
6. Provide a menu or list of services
Many businesses sell a range of products or offer a variety of services. However, this latest addition to the GMB family is only available to businesses in the food and drink, health, beauty, and related industries.
This feature gives businesses the chance to entice customers with a complete list of services/food items as well as their respective prices. Moreover, customers are able to decide right away whether they want to continue with a purchase.
Tip:
Almost all customers love having a price list handy. However, as a business owner, you need to ensure that prices and information remain up to date at all times. This will help avoid dealing with disgruntled customers who find out that the price has increased at the last minute.
Final thoughts
Setting up a Google My Business is easy. But to reap the most benefits from your listing, you need to regularly optimize your profile and interact on this platform. This allows Google to get to know your business. So the more information Google can gather, the better the chances of your business appearing in search results.
It’s time to leverage your GMB listing and impress potential customers as well as Google with everything you have to offer.
Are you looking to attract more leads for your business? Do you want to raise your website ranking and traffic? Do you want to convert your visitors into paying customers through content?
If the answer to the above is yes, then you should read our tips for boosting your web conversion rates with an effective content marketing strategy.
Market to the Right Customer
Mass marketing is great for boosting the business brand, products and services. However, there is a down side as well. Marketing can often attract visitors who will never buy from you because they just don’t need your product or services.
To remedy this, consider advertising your products and services to the right customers who are interested. Your goal for writing marketing content should be to raise awareness and make sure that your offering can meet the buyers’ needs when they’re ready to make a decision.
Choose Content That Will Convert
There are various types of content that help you achieve different goals. We can divide them into three types here.
Traffic generating content is informative, humorous or entertaining in writing style. The purpose of this content is to attract people to come to your website. Good examples of traffic generation content are blogs, articles, podcasts, social media posts, and videos. You are not asking your visitors for anything in return, just providing some content that adds value for them.
Lead generating content is used to get emails or contact details so that you can pitch products and services to these leads. It can include blogs, articles, research reports, eBooks, webinars, quizzes and free trials. This type of content is more promotional in nature and emphasizes the value of signing up for services.
Conversion content is the most promotional with a huge emphasis on selling. Product and service pages, landing pages, comparisons, blogs, shopping carts and email marketing are good examples of conversion content.
The first and second types of content are used early in the sales process to build your brand and potential customers. Conversion content is presented once you have gained the trust of your visitors and looking to close sales.
Create a Content Writing Plan
The content writing plan determines the content you will publish, how frequently you will write and who will do the writing. If creating content is not your forte you can recruit an in-house writer or work with content writing services. Some businesses work with established content producers to market their products and services.
Make sure that your content always includes a call to action (CTA) even if you are just writing it to educate or inform your readers. A CTA is generally a two liner that softly reminds customers about your offerings, without forcing any sales. You can design it as a popup window or side banner on your website.
Write Blog Posts that Convert
Blogs are powerful tools for getting good, consistent conversions. Unlike your website pages, blogs can be updated frequently and allow you to cover more topics that relate to your products and services.
They offer several benefits in your quest for conversion.
Use the AIDA Principle for Creating Content
AIDA stands for Attention, Interest, Desire and Action. It is a marketing strategy that has proven quite effective for selling products and services.
For digital content it starts with creating an exciting title that grabs the readers’ attention. It must attract people into clicking and reading your content. The first few lines of your post must be great and hook the reader into reading the whole piece.
You can maintain your readers’ interest by using a simple, conversational tone. Content writing services suggest using short sentences with paragraphs that are no bigger than 2 to 3 lines. The central topic should be reasonably covered within the body of your content and build up to generate a desire for your product or service.
You should place a clear and easy to follow CTA within your content to get the desired action from the reader. Good places for the CTA are within the content and near the end of your topic.
Add Urgency in Your Content
One great marketing tactic is to tell your customers that your offer is for a limited time only. This creates a fear of missing out and your readers are more likely to make a purchase decision.
Limited offers can be added to your post at any time. For example, suppose you provide online art and handicraft classes for users. You can make an offer that the first 100 people to sign up would get a 25% discount on the next course.
Another example is businesses that sell gift boxes or flower baskets online. You can inform customers that stocks are running low and you have only 500 gift baskets left to sell.
The point is, get your readers to act ASAP if they are interested in the product or service you have to offer.
Final Word
We shared some tips for getting more conversions online. It isn’t very difficult to get conversions if you have the right knowledge and tools to do the job. If you dedicate time and resources to it, you can get great results, guaranteed!
This guest post was written by Dave Brown, a senior editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, ebook writing services, web design and development, SEO, and content writing services to small and mid-sized businesses. He also leads a small army of content writers that help business get results through amazing content.
Amazon said it was rebranding Twitch Prime, in another attempt to crack the video game market after a big-budget game effort failed.
MRM, the McCann Worldgroup global digital marketing and relationship agency, hired its new global chief technology officer away from WPP. Jayna Kothary steps into the role after five years at WPP, where she most recently served as CTO for global clients. In that role, Kothary was based out of the U.K. and worked with the…
Games from the Women’s National Basketball Association will be livestreamed on Twitter for the fourth consecutive year following the renewal of the pact between the league and the social network. The agreement covers 10 regular-season games, and the Twitter livestreams will exclusively feature alternative commentators including basketball analysts Ros Gold-Onwude and LaChina Robinson. The 24th…
The U.K. Competition and Market Authority weighed in on Facebook’s acquisition of Giphy Monday, expressing its concerns that the latter would not continue to be run as an independent entity. The CMA said that on July 30, it directed Facebook, Facebook U.K., Giphy and Facebook subsidiary Tabby Acquisition Sub to appoint a formal hold separate…
No momento em que o turismo vive um de seus maiores desafios, a GOL Linhas Aéreas lança uma alternativa para, mesmo com o distanciamento social provocado pela pandemia, aproximar toda a sociedade das comunidades que dependem do turismo para se manterem ativas. O projeto “Aproximando Distâncias” nasce em linha com o propósito da companhia aérea, …
O post GOL lança loja virtual para apoiar turismo, arte e cultura de artesãos e artistas do país apareceu primeiro em B9.
Christmas in August? Snap Inc. released new research to help marketers and advertisers better gauge the impact of Snapchat’s audience during the holiday shopping season. Snap vice president of sales, Americas Peter Naylor will present the results of the company’s research during a webinar Tuesday (Aug. 11) at 1 p.m. ET, and interested people can…
Hoping that the worst of the pandemic is behind it, Marriott announced losses of nearly $232 million in the second quarter. Revenue per available room (RevPar) for the world’s largest hospitality brand dropped more than 84% worldwide, while North American occupancy rose to nearly 20% on average, reaching nearly 34% by the end of July….
“I like to work at the speed of the internet,” said Taylor Lorenz. Makes sense, since the technology reporter for The New York Times used to schedule tweets for brands. Now she is a social media influencer herself and is one of this year’s Young Influentials. We talked to her about her current disappointment with…
Steve Aoki is an extrovert, so it’s been hard for the DJ and record producer in quarantine. Staying busy creatively has helped: He was part of a Mother’s Day campaign, a Postmates campaign and a virtual livestream on Fortnite. On this week’s episode of Adweek Together, we chat with Aoki about hosting virtual dinner parties,…
O Starbucks reabriu este mês as unidades de sua rede no Reino Unido, onde a pandemia do coronavírus atualmente encontra-se relativamente controlada. O esquema é basicamente o mesmo que a companhia já vem aplicando nos Estados Unidos: além do uso de máscaras ser obrigatório, as lojas foram adaptadas para abarcar apenas formatos de delivery, sem …
O post Starbucks celebra “reabertura” com piada sobre dificuldade da rede em anotar nomes apareceu primeiro em B9.
Em mais um capítulo da novela “o que será do TikTok?”, outra empresa parece interessada em adquirir a plataforma: o Twitter. De acordo com a Reuters, o Twitter teria conversado com a ByteDance, empresa dona do TikTok, sobre as negociações do braço americano do app. A ByteDance tem 43 dias para realizar a venda, antes …
O post Mais um: Twitter também quer comprar o TikTok apareceu primeiro em B9.
Anonymous tip leads to information about fired CEO’s relationships beyond what was disclosed in 2019.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
