Hasta La Creative!

TED is coming to Tel Aviv. How can we spread the word among our intellectually curious community? With a guessing tease – for the ones able to cleverly connect the dots.

Food and music have been our daily doses of joy during the quarantine. That’s why we brought them together to launch NotBurger, a 100% plant-based burger. During NotConcert, NotCo’s live stream music concert, we exchanged tickets for concerts that had been canceled due to the pandemic for free NotBurgers at home.

Dining out means following specific etiquettes that don’t let you be yourself. Only at home we feel no judgements and can: Eat like nobody’s watching.

Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors’ confidence in Thailand, in a form of a VDO ad. The letter thanks crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout the history. And it also addresses the country’s strengths in variety of areas. The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovered from the pandemic crisis.

Auntie Anne’s is delivering its heaven-scent experience with the game changing “Recline-to-Dine” chair, a one-of-a-kind, limited-edition recliner that places pretzel delivery orders with the pull of a lever. The chair and accompanying social campaign were created by innovation agency T3, a Material Company to announce the brand’s new mobile ordering platform.

T3 and Auntie Anne’s breakthrough in snacking technology connects to the brand’s mobile ordering system and places a delivery order once the chair’s lever is pulled. To ensure that the chair knows how far you’ve reclined, and subsequently how many pretzels to order, T3 equipped it with a small Raspberry Pi computer that communicates with motion sensors along the chair base and footrest and is set to detect three recline positions. Each crank orders a different size pretzel package. 1. Primetime Pretzels (2 Pretzel Nugget cups, 2 dips and 2 drinks) 2. Nuggets and Chill (1 Pretzel Nugget Bucket, 4 dips and 4 drinks) 3. Bingemode Buckets (2 pretzel nugget buckets, 6 dips and 6 drinks).

The chair is meant to mimic and showcase the efficient delivery experience available in the Pretzel Perks app and AuntieAnnes.com. The social media campaign shows pretzel fans of all ages testing out the chair earlier this year and giving it (and the pretzels) rave reviews.