Today, Nike launches the latest in their iconic ISPA collection. ISPA is a radical design philosophy that was originally created by Nike Design Exploration in November 2018. ISPA stands for: improvise, scavenge, protect and adapt. The product creation scavenges through every sport’s archive to improvise and adapt protective designs meant to focus on performance and utility for consumers not focused on a specific sport.
Two advertising professionals and OG ad bloggers enter a podcast recording booth… Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. ? https://t.co/h06dmkJLPN […]
The post Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways appeared first on Adpulp.
The week’s biggest moves, hits and misses.
He sits, he stays, he reminds you to wear a face mask. Good dog! In a pair of public service announcements from boutique agency Nigel & Co., a Husky and a Malamute find a way to delicately (and adorably) jump into the controversial issue of face masks. It helps that the work, for a small-batch…
An age and gender discrimination lawsuit filed against Detroit-based MDC Partners agency Doner has been cleared to move ahead, as a U.S. District Court for the Eastern District of Michigan judge has ruled against Doner’s request to dismiss the case. Former Doner creative director Susan Walsh alleges she was wrongfully terminated due to age discrimination…
John Stamos knits a scarf in Geico’s latest because, well …
The social platform says Apple refused to waive the 30 percent fee for transactions within apps on iOS devices for Facebook’s new paid-events feature.
“Feisty” spot showcasing Epic’s Unreal video game engine may be just the first salvo in the war of the tech giants.
Members of the Los Angeles Sparks, one of the most lauded teams in the WNBA, dedicate themselves to the game to the tune of more than 2,000 hours of training a year. And the elite athletes, with a history of activism, plan to push “just as hard for change in society,” according to a short…
Plus: What Donald Trump knows about digital messaging that the Democrats (still) don’t.
Comscore is surviving, GPG giants are spending and car travel is coming back
Apple gets recast as villain, a do-good move in the world of Animal Crossing, and more.
(TrendHunter.com) The need to sanitize surfaces, technology and more has become imperative for many consumers looking to get back to their daily life in the midst of the ongoing pandemic, so brands are responding…
Programmatic’s “unknown delta”–the recent finding that 15% of ad spend seems to vanish into the ether–has sparked efforts to shine a light on ad tech’s opaque supply chain. That is translating into added scrutiny of redundant middlemen and fraudsters alike. In a recent “directness test,” sell-side platform (SSP) TripleLift found that cutting out an intermediary…
Bustle Digital Group and a team of investors led by supermodel Karlie Kloss have a unique plan for a print magazine. BDG plans to acquire W Magazine and create a new joint venture, W Media, that will work with the title’s current team and new investors to prioritize expanding the print publication’s digital presence, BDG…
Buscando oferecer ainda mais conveniência e estabelecer uma maior proximidade com o consumidor, agora o McDonald’s aposta agora na comunicação via WhatsApp por todo o Brasil no chamado Méqui Zap. A marca chega no app com um perfil que interage de forma leve e divertida, e pretende facilitar ainda mais a rotina dos clientes. A …
O post Méqui Zap é a mais nova forma de falar com o McDonald’s apareceu primeiro em B9.
Conforme a indústria de games adentra cada vez mais no modelo de serviços de assinatura, é apenas natural que algumas empresas remodelem seus negócios para se adequar à nova realidade do mercado. É o caso da Electronic Arts, que nesta sexta (14) confirmou que no próximo dia 18 de agosto vai reunir suas duas plataformas …
O post Nos passos da indústria, Electronic Arts relança serviços de assinatura com novo nome: EA Play apareceu primeiro em B9.
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