(TrendHunter.com) The need for air purification technology is continuing to increase in many urban areas as citizens seek to keep their living space as clean and fresh as possible, which is seeing products like the…
(TrendHunter.com) The Go Fast Campers SuperLite 50 roof tent is a competitively priced system for campers and overlanders alike that will enable them to keep comfortable sleeping amenities nearby at all times. The…
Facebook recently debuted Facebook Shop, a section within the Facebook mobile application that allows users to browse products, discover new brands, and purchase items without leaving the Facebook app. If you find an item on Facebook Shop that you think someone else should see, you can share it to your News Feed, through Messenger, and…
Havas Media entered into a partnership with OOH specialist agency Talon in North America, with Talon providing its OOH services planning and proprietary technology as well as data platforms across Havas’ client roster in North America. Talon’s services include strategic OOH planning, audience-driven targeting, media buying and execution, and outcome-based measurement and will provide Havas…
Content-curation platform Flipboard unveiled new options for both users and brands Thursday: The rollout of Flipboard TV to everyone in the U.S., the addition of pre-roll ads and new video feeds throughout its platform. Flipboard CEO Mike McCue said in an interview that the video additions being released Thursday are “probably the single biggest thing…
The snack marketer promoted its Snickers brand during the 2020 game.
Welcome to Ad Age’s Office Hours newsletter. If you’re reading this online or in a forwarded email, here’s the link to sign up for the newsletter.
The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age tackles a different issue regarding the way these changes are impacting our professional lives.
Ageism is rampant through society, and it’s certainly commonplace in advertising, where, after a certain age, women often seem to just disappear both from the industry and the ads themselves. That prejudice is being tackled head on in a new “Age Anthem” video by Los Angeles agency Grace Creative, which specializes in marketing to women…
Kevin Mayer, who joined TikTok as CEO only two months ago, resigned from the short-form video sharing site overnight. The former Disney streaming executive was the all-American solution to TikTok’s biggest woe: its Chinese origins. While TikTok had been inundated with regulatory scrutiny and bipartisan concern for the entirety of its short history–since parent company…
Não deu para Kevin Mayer. Pouco menos de três meses após assumir o comando, o executivo anunciou sua demissão do cargo de CEO do TikTok na manhã desta quinta-feira (27), em carta enviada aos funcionários da companhia. De acordo com o Financial Times, a gerente geral Vanessa Pappas assumirá a posição enquanto um substituto é …
O post No comando há 3 meses, Kevin Mayer se demite do cargo de CEO do TikTok apareceu primeiro em B9.
“I understand that the role that I signed up for … will look very different as a result of the U.S. administration’s action to push for a sell off of the U.S. business.”
Walgreens and CVS are getting a jump on flu shot marketing earlier than ever as the coronavirus continues.
“I understand that the role that I signed up for … will look very different as a result of the U.S. administration’s action to push for a sell off of the U.S. business.”
Key Insights: Approachable signage and wayfinding elements create a comfortable, low-stress environment for staff and customers. The design and tone of signs should be an extension of the brand experience, but balancing levity and the gravity of the situation is key. Health-focused wayfinding may be a permanent fixture. Most of New York’s iconic Levain Bakery…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Olay’s New Campaign Uses Scientific Formulas to Explain the Gender…
For nearly five seasons, Samantha Bee has been filming her late-night staple Full Frontal in front of a live studio audience. But she is getting used to her new set–the great outdoors. The comedian, who like other late-night hosts was forced into a remote setup at the beginning of the ongoing Covid-19 pandemic, has pivoted…
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […]
The post I’ll Take ‘Creative Wizardry’ for $800, Alex appeared first on Adpulp.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
As if the global pandemic isn’t troubling enough, scam calls are on the rise and 91% of Canadians over the age of 55 believe they’re more vulnerable to fraud. So, in an effort to help people recognize scam calls in real time, HomeEquity Bank has launched ‘Catch The Scam’, an online content series and masterclass teaching the finer points of how scams actually work.
The series is hosted and taught by none other than Frank W. Abagnale, a former conman turned world-class security expert. Abagnale was played by Leonardo DiCaprio in ‘Catch Me If You Can’, the Steven Spielberg film based on his remarkable life story.
Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the “cool maniac” that is taking shape today in a post-covid world has been Starwax’s reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud.
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