During Ad Age’s ‘Future of Creativity’ week, we asked professionals across the industry to share their thoughts on tackling one of advertising’s most pressing issues.
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LeBron James and Drew Barrymore are among Walmart’s celebrity camp counselors as retailer joins with Tribeca for parking lot film festival.
The public radio stalwart vowed to fix its toxic work culture. The latest changes have “blindsided” staff and led to a newsroom revolt.
The marketing collective’s global head of growth talks about how to navigate rooms full of brilliant people on this episode of the ‘Ad Block’ podcast.
The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.
Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.
With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes.
This, while also saving energy and electricity. They are ‘shaped to fly’.
Advertising Agency: Madras Brand Solutions, India
President: Vikram Menon
Senior Vice President: Sriram Sunder
Creative Directors: Ajit Devadason, Sendil Kumar
Art Directors: Vinay Saya, Ajit Devadason
Copywriters: Sendil Kumar, Ajay S Kurpad
Illustrator: Vinay Saya
Nike appears to have removed all of its NFL fan apparel for the Washington Redskins from its website. The move follows pressure from another sponsor, FedEx, which asked the team to change its name. Adweek has contacted Nike for comment. Earlier this week, Adweek reported that three letters signed by close to 90 investment firms…
Journalists have been wary of Alden Global Capital, which is known for gutting newsrooms to eke out profits from struggling publications.
Turning Martini’s slogan “Let’s make time” into a personal invitation to make time with your friends through a billboard displaying friends who always have an excuse to not make time.
PUMA asked us to create an immersive experience right across their Shanghai store for their new Hybrid Astro sneakers. At its core, Hybrid Astro is a running product, but it was important for PUMA that every aspect of the experience reflected the freedom encapsulated by their “????? – Run my Way” campaign. The aim was to deliver a running experience where people would be free to run their own way. The campaign differentiates itself by celebrating the joy of running regardless of one’s performance level. It is not about how fast you can run, it is about the experience and the beauty of exploration.
For transgender and non-binary people who continue to face injustice and prejudice, shopping can be an ordeal: most banks demand a customer uses their birth name. Mastercard, an official sponsor of World Pride for a decade, was the first financial brand to change this when it rolled out its True Name card in December, enabling…
An anonymous post on Medium that said it was written by current and former Essence employees is part of a social media campaign for change at the groundbreaking Black media brand.
Beating Democratic challenger Charles Booker was a cash drain for McGrath, and now she faces #RichMitch.
Five steps to jolt the industry out of complacency and into sustainable action.
His gains—$56.7 billion this year alone—underscore a widening wealth gap in the U.S. during the worst economic downturn since the Great Depression.
It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]
The post Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal appeared first on Adpulp.
O Facebook e o Instagram anunciaram nesta quinta (2) que vão começar a adicionar mensagens nas contas dos usuários para encorajar o uso de máscaras faciais pelo público. A notificação será feita a partir de um alerta no Feed de Notícias, que também vai possibilitar à pessoa que acesse imediatamente a central de informações da …
O post Facebook e Instagram vão começar a lembrar as pessoas de usar máscaras faciais fora de casa apareceu primeiro em B9.
Revenue from the top 100 advertisers was down 18.3 percent compared to last year, data show.
A leader and agency veteran of almost two decades is leaving R/GA. Richard Ting, who serves in the dual role of global chief experience officer and U.S. co-CCO, is leaving the agency to pursue an unspecified opportunity. His last day will be July 16. R/GA does not have an immediate replacement lined up for Ting’s…
A série de jogos “Fallout” é um dos maiores sucesso de RPG das últimas gerações de consoles, e esse sucesso está prestes a se tornar a ponte que levará a franquia a uma nova mídia. Segundo o Deadline, “Fallout” ganhará uma série baseada diretamente nos games, e produzida pela Amazon, para estrear em seu Prime …
O post “Fallout” vai ganhar série no Amazon Prime Video pelos criadores de “Westworld” apareceu primeiro em B9.
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