Na arena publicitária: Itaú vs Corretoras

Sempre invejei a arena publicitária das marcas americanas na qual se dirigir com mensagem de marca diretamente à concorrência não é um problema, é praxe. Quando vejo o Itaú tocando fogo na Faria Lima com uma mensagem apontada para a testa da concorrência, de forma corajosa (arquitetura de mensagens) e elegante (criativamente falando), só posso …

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Hugh Downs, Perennial Small-Screen Fixture, Is Dead at 99

A longtime host of both “Today” and “20/20,” he held the Guinness-certified record for most total hours on commercial network television for many years.

Periscope’s Entire Staff Joins Walkout Over Parent Company’s Resistance to Black Lives Matter

The entire staff of Minneapolis agency Periscope has walked off the job in protest of the actions of parent company Quad. Yesterday, 13 staffers–including Nathan Young, Periscope group strategy director and co-founder of 600 & Rising–walked off the job at Periscope, citing interference from parent company Quad in the agency’s communications around Black Lives Matter…

Globo rescinde contrato com a Ferj e não transmite mais o Campeonato Carioca neste ano

A Globo anunciou que rescindiu o contrato com a Federação de Futebol do Rio de Janeiro (Ferj) e não exibirá mais nenhum jogo do Campeonato Carioca neste ano. A decisão vale para transmissões na TV Globo, SporTV e Premiere. De acordo com o comunicado divulgado pela emissora nesta quinta-feira, 02/07, a decisão vem depois de …

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Periscope's entire agency walks off, forcing apology from parent company Quad

Quad CEO admits company “failed to act with the urgency, transparency and sensitivity” to support shop’s stance on Black Lives Matter after Periscope declares “Independence Day.”

Watch live on July 8 at 11 a.m. EDT: How retailers have pivoted in the pandemic

Agency and marketing execs discuss the tech trends, consumer behaviors and changes to physical stores that COVD-19 accelerated.

Na Finlândia, Burger King faz entregas gratuitas para pedidos perto de um McDonald’s

A estratégia de campanhas que focam na rivalidade Burger King x McDonald’s nunca sai de moda. Dessa vez, a ação realizada na Finlândia coloca anúncios do BK estrategicamente perto de restaurantes do McDonald’s, e incentiva o público a pedir hambúrgueres da rede com entrega próxima aos Mc’s. A vantagem? O delivery é gratuito. O objetivo …

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Com diversos estilos de animação, nova campanha da Bodyform celebra as múltiplas histórias do útero

Um ano e meio depois de causar furor nas redes sociais com a premiada “Viva La Vulva”, a Libresse enfim está de volta com uma nova campanha dedicada ao feminino e tão poderosa quanto a antecessora. Intitulada “Womb Stories” e com criação da Framestore em parceria com a Nick & Nadja, a nova ação foi …

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‘America Must Change’: The story behind Time’s latest cover artwork

An original painting by Charly Palmer fronts the July 6 double issue.

 

 

Vivo: Perfect Shot. Perfect Moment.

The campaign films showcase how everyday simple moments when captured become memories to treasure. We believe these memories are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the uncle – Aamir Khan (the superstar) and his nephew (cheeku). The campaign revolves around the phone’s features and our challenge was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid (cheeku) and Mr. Aamir Khan (superstar).

Payday: Equal Payday

Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday
Payday Integrated Ad - Equal Payday

Already a leader in the fight for pay equality, Hershey will take a stand for women’s equal pay, starting with Payday.

Alzheimer's Association / 3M / Post-it Brand: Stick Together

Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together
Alzheimer's Association Integrated Ad - Stick Together

Together with the Alzheimer’s Association, Post-It shows their appreciation for caretakers – with the notes they write to loved ones.

30 Millions D'Amis Foundation: The Death Row

30 Millions D'Amis Foundation Print Ad - The Death Row

The 30 Millions d’Amis Foundation wants to make the public aware that one of the consequences of abandonment is death. Ultimately, it is sending an animal down death row and the act of abandonment therefore becomes murder.

Libresse: #wombstories

Mekanism: Welcome Back to Normal-ish

Mekanism Outdoor Ad - Welcome Back to Normal-ish
Mekanism Outdoor Ad - Welcome Back to Normal-ish
Mekanism Outdoor Ad - Welcome Back to Normal-ish
Mekanism Outdoor Ad - Welcome Back to Normal-ish
Mekanism Outdoor Ad - Welcome Back to Normal-ish

As Seattle begins to enter phase 2 of its reopening plan and with many billboards in the city left unoccupied, Mekanism teamed up with Lamar Advertising on a pro-bono OOH campaign to help support small businesses. To galvanize local residents to shop local and support local beloved businesses, Mekanism handpicked five minority-owned businesses to spotlight on billboards throughout Seattle. More on the businesses below. The OOH campaign will be featured on $10,000 worth of free advertising space donated by Lamar Billboards — and this is just the beginning, as Mekanism hopes to encourage more media companies to donate their services and space with this campaign.

Flowers Just 4 You: Said to be the only Black-owned florist in the Pacific Northwest, Mary Wesley has owned this shop for almost 40 years, recently having to move locations and stave off eviction thanks to support from the local community. In her late 70’s, Mary does everything herself, down to delivering the flowers! Tai Tung: Seattle’s oldest Chinese restaurant, established in 1935 and known to be Bruce Lee’s favorite, located in the International District. The city staple was also featured in “A Taste of Home,” a documentary showcasing Seattle’s oldest and best Chinese food. Cafe Campagne: Owner, Daisley Gordon started at Campagne Restaurant in 1995, Seattle’s standard-bearer of regional French cuisine. Gordon went from cook to Sous Chef, Chef and eventually Chef/Owner. In 2008, Gordon was a competitor on Iron Chef America’s fresh berries challenge. Pam’s Kitchen: Caribbean staple located in Wallingford. Pam’s was featured on Guy Fieri’s Diners, Drive-Ins and Dives, with Fieri declaring “they’re knocking out the real deal food from Trinidad.” Surf Cleaners: Dry Cleaning, Laundry & Alteration Services over 30 years in Seattle and use only non-Toxic procedures. The art and science of handling & altering everything from everyday garments to sophisticated items.

Burger King: Long may you reign

Burger King Integrated Ad - Long may you reign

As people are stuck at home, Burger King want help them to not be bored. Burger King presents: Long may your reign Find the answer to the daily riddle posted everyday on the Burger King app to win free deliveries every week. At the end of the confinement, The first on the ranking will be crowned as the New King of All burger king.

Thai Health Promotion Foundation: Friends

As the first wave of Covid-19 situation in Thailand is getting better, the government has announced to start unlocking the lock down, people become less caution and return to their normal lives and start doing things they want to do during the lock down. So once it unlocks, we began to see more people leaving the house. People are getting crowded in some areas. More than that, we began to notice less people wearing mask. And this may lead to the return of Covid-19, which we do not want it to happen. Therefore, an idea arose in the midst of a worrisome crisis. So Thai Health Promotion Foundation and The Leo Burnett group Thailand created “Live new normal life” a project that builds a new normal way of living for people in the country. A new concept that will help provoke and remind about new normal living behaviors consist of “Taking care of yourself” “Pay attention to others” “Develop oneself” and “Build discipline” We believe these behaviors that we communicated are actually what everyone has done before during the outbreak so it should not be difficult. Only if everyone continues to do so, it will create sustainable new normal lives.

McDonald's: Hungry Houses

McDonald's Integrated Ad - Hungry Houses
McDonald's Integrated Ad - Hungry Houses
McDonald's Integrated Ad - Hungry Houses

When even your house craves for a burger it’s time for McDonald’s delivery. To communicate this service we turned house facades into hungry houses and reminded people how easy it is to enjoy your beloved burgers and fries at home – especially in times where you weren’t able to visit a restaurant.

Com volume total de 53 milhões de toneladas, produção de lixo eletrônico bateu recorde em 2019

Com o avanço tecnológico e o estreitamento da relação da sociedade com gadgets como smartphones e tablets, é inevitável também que a produção de lixo eletrônico acompanhe o crescimento vertiginoso no consumo tecnológico. O reflexo disso acaba se ter exposto em um relatório internacional, que aponta que em 2019 a humanidade produziu mais lixo eletrônico …

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7 smart ways to assess the quality of your brand's content

Content is king, so make sure yours is of the highest possible quality.