‘Class Action Park’ Documentary Coming to HBO Max

The movie looks back on a water park in Vernon, N.J., that became notorious for injuries and even deaths after it opened in 1978.

Playtex Selects Digitas as Creative and Media Agency of Record

Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company. The Publicis-owned agency’s New York office will run the account, led…

Essence Turns Annual Festival Into a Virtual Experience for the Black Community

When the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual experience to engage consumers during a time they’d normally be in the Big Easy. The Essence Festival typically draws more than 500,000 people and makes a $300 million economic…

Brooks Brothers, Clothier to Power Brokers, Files for Chapter 11

Brooks Brothers Group, clothier to financiers and presidents, filed for Chapter 11 bankruptcy protection in Delaware today as it continues to look for a buyer. The company will also seek additional financing and expects to complete the sale process within the next few months, a spokesperson said, emphasizing that Brooks Brothers is not liquidating. “For…

Watch the newest commercials on TV from PlayStation, Uber, Ford and more

Uber reminds passengers: “No mask. No ride.” 

 

Google and Amazon are funneling money to conspiracy sites, study says

Global Disinformation Index analyzed ads running between January and June on 480 English-language websites.

Stephen Gan Is the Latest Magazine Editor Under Fire

Former employees at V, the title he helped found, are criticizing his leadership there, as an industry reconsiders past norms of judgment and exclusion.

Handcrafted Silk Face Masks – The CILQUE Face Mask Collection Features Four Chic Styles (GALLERY)

(TrendHunter.com) The CILQUE face mask collection consists of plush, silk-made masks that ensure safety and style when worn. The masks are available in four colors—black, pink, cream and grey—and are each…

Top 100 Cosmetics Trends for July – From In-Game makeup collaborations to unisex grooming brands (TOPLIST)

(TrendHunter.com) This list of top 100 cosmetic trends in July show the versatility and creativity of makeup, as listen examples take cues from a wide range of industries. From unisex grooming brands to in-game…

This Birth Control Ad, Fed Up With Stigma, Is Unapologetic About Saying ‘Vagina’

News flash: women have had vaginas since the dawning of the ages. But sadly, in 2020, many people still feel uncomfortable calling it what it is–which, Annovera birth control would like to remind you, is a “Va.Gi.Na.” In a new campaign by McCann, the brand challenges the phrase “the V-word,” a shorthand that makes the…

Instagram Users Everywhere Can Now Pin Comments Atop Posts in Feed

Instagram globally rolled out the ability for users to pin “a few” comments they deem worthy to the top of their posts in feed. Vice president of product Vishal Shah shared the news in a tweet, saying, “By highlighting positive comments, you can better manage the tone of the conversation.” Today we’re rolling out pinned…

BBC Global News Inks Native Ads Partnership With TripleLift

BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences. It’s the first programmatic deal for the British public news service, which was founded in 1922 as a radio broadcaster. Previously, space inside digital stories was used for internal promotion. BBC Global News…

Tampax Teams Up With Amy Schumer to Bluntly Talk About Periods

It’s difficult to know something well if that thing is deemed too taboo to discuss openly. That’s the concept behind Tampax’s latest ad campaign starring comedian and actor Amy Schumer, who has a track record of exploring uncomfortable topics in her films and stand-up specials. In a series of videos that feel more like comedy…

Nova ferramenta do LinkedIn ajuda você a ensinar aos outros como pronunciar seu nome

O LinkedIn anunciou esta semana uma nova ferramenta que parece ideal a quem constantemente passa pelas situações chatas de ter que ensinar a pronúncia do próprio nome a estranhos. O recurso no caso é a opção de inserir um botão de áudio de até 10 segundos ao lado do nome no perfil, com o usuário …

O post Nova ferramenta do LinkedIn ajuda você a ensinar aos outros como pronunciar seu nome apareceu primeiro em B9.

8 considerations to make when deciding how to spend your marketing dollars

Investing your marketing money smartly and efficiently means thinking through these factors first.

'The Joe Rogan Experience' helps Spotify win $20 million deal with Omnicom

The holding company will also help improve capabilities, including targeting, reporting and measurement, on Spotify’s platform.

Tampax gets Amy Schumer to pitch tampons

Procter & Gamble approached the comedian and actress after periods and tampons played a prominent role in her Netflix special, and she’s helped create the brand’s risqué new campaign

Tiny Mountainous Modular Cabin – Massimo Gnocchi and Paolo Danesi Debute a Small Modular Cabin (GALLERY)

(TrendHunter.com) This small modular cabin—done in collaboration between Italian architects Massimo Gnocchi and Paolo Danesi—is a perfect escape. Dubbed ‘Mountain Refuge,’ the micro-home is…

Sculpturally Functional Ice Molds – The 'Icy Galaxy' Ice Mold Creates Stylishly Efficient Ice (GALLERY)

(TrendHunter.com) The ‘Icy Galaxy’ ice mold is a stylish kitchen accessory for those who have a penchant for cocktails or who are looking for a way to increase the aesthetic appeal of their favorite…

60 Ice Cream Flavor Innovations – From Hard Seltzer Ice Creams to Oat Milk Frozen Treats (TOPLIST)

(TrendHunter.com) These ice cream flavor innovations include digestion-friendly cherry vanilla treats and zucchini-infused frozen desserts.

Health-conscious standouts include Re:THINK Ice Cream’s all-natural…