Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher and advertiser audiences without having to rely on a third-party cookie….
Anger at lockdowns and mask mandates provides fertile ground for arguments about the best way to fight the virus.
Actors with disabilities are rarely tapped to play disabled characters. Ali Stroker, Marlee Matlin and others share their views on representation in the entertainment industry.
Isobar’s 70 days on quarantine. Working from home, you feel less connected to your team. You even sometimes don’t understand the volume of work you did. We decided to explore, how our teams spent 70 days of quarantine and gathered numbers into infographic landing and video. We wanted to make our people feel the whole thing of Isobar in time of isolation.
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital “watercooler discussions” about ads, quickly grew into something bigger and better. Adpulp.com has […]
The post Business Journalists Have Harder Truths To Tell, And Now Is the Time appeared first on Adpulp.
Covid-19 has forced millions of people into their homes and left as many cars locked into the garages. Except for one. Taking advantage of the Audio 8D trend and the iconic sound of Lamborghini engines, we created the first immersive experience made by the sound of the Aventador, Huracán and Urus engines. Lamborghini fans all over the world were able to enjoy the car of their dreams while sitting in the comfort and safety of their homes. The experience – enjoyed only with headphones – has garnered millions of views and an extensive reach on Lamborghini social media.
https://instagram.com/timesnewromanabramovich
A campaign by an independent type foundry Capitalics, aiming to offer Roman Abramovich a font called Times New Roman Abramovich (TNRA), available to purchase only for Mr. Abramovich.
The 17 goals for sustainable development of Engagement Global are committed to spread „To Do’s“ for a more sustainable world and motivating people to participate. To ensure that the messages reach as many people as possible, we have projected 17 statements on 17 buildings and objects in a digital stunt and documented the entire action with photos and video recordings. The buildings include a coal-fired power station, a ship, a church, statues and many other symbolic buildings. The images were distributed via social media with influencers for sustainability and organizations.
Diário da Região is a Brazilian newspaper that turns 70 this year. The campaign talks about how reliable information can influence people’s attitudes and change history.
It is very common in Georgia that people adopt pets carelessly and treat them as an ordinary toy. Often it happens so that owners get bored from their pet or something changes in life and they think having pet is not reasonable anymore, as a result owners abandon their pets and often throw them on the street. As a result, the country is facing a problem it’s not well equipped to solve. Due to ever-growing street dog population, Georgia’s number one in the world when it comes to dog bite accidents. Many street dogs starve to death, others become victims of abuse while the rest are captured and put to death by the government services. The purpose of our poster is to urge potential pet owners to take the matter seriously and think before they decide to adopt a pet. Poster took 1st place in print contest of association of communication agencies in Georgia.
Stress and anxiety being pretty common right now due to COVID-19, there’s a need to take our minds out of it. Popping bubble wrap for 60 seconds has shown to release as much stress as a 33-minute massage. This game has been designed to last about 20 min. giving you plenty of massages “in credit” that your well-being will thank you for! This game not only gives you the pleasant sensation of popping a bubble but increases the time you focus in one activity helping you cope with that annoying sensation.
When Nashville’s leading independent brand communications agency was awarded a promotional opportunity through the American Advertising Federation, they arrived at a concept and execution that was powerfully appropriate for these uncertain times, albeit unorthodox. Instead of creating an ad – the full-service firm took the opportunity to create an industry-wide brief on something far larger: the human experience. The worldwide creative brief, penned for the “client” Humankind, defines the core problem as a “catastrophic global pandemic, which has caused irreparable loss of life, crippling economic impact and has since been amplified by the universal outrage of social injustices, unthinkable murder and call for reform.” Going on to discuss consumer insights and mindset, the brief reveals that while Humankind is the obvious choice, “overall fatigue has created a sense of relaxed loyalties to the brand.” “We believe creativity can solve any problem, and now our most important brand is facing a historic challenge,” said Dave Damman, Chief Creative Officer at The Buntin Group. “But, like most effective, brilliant creative solutions,” he continued, “they all begin with a great brief, and this is the brief for humankind. Let’s get cracking.” The brief will be featured in the American Advertising Awards “Winner’s Book” as well on the Federation’s social platforms to celebrate the recent results of the country’s largest creative competition. For those who are up for addressing the challenges of Q1/Q2 2020, ideas are welcome. Budget? TBD – they have a call in to the client. Timing? EOD.
Six standard Lego bricks can be combined in over 915 million ways, which means that six bricks can replace a lot of single purpose products. And since 80% of our carbon footprint is caused by overconsumption, living off of less could help save the planet. So to appeal to a generation of planet savers, we got teens to fight overconsumption by building products instead of buying them.
When it comes to businesses bouncing back from the pandemic, size matters. That’s why Pornhub decided to lend a hand with their BIG PACKAGE… for small businesses. Free ads on Pornhub.com to the tune of 1 billion impressions, exclusively to small businesses everywhere. Because what better place to connect with new customers than a website that receives over 120 million very happy visitors a day?
Fact: When you need a Nando’s, you can’t think about anything else.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
