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Social messaging app hires new leader for its internal marketing team. Will report to CMO Kenny Mitchell.

The world is forever changing, with more and more companies moving towards establishing an online presence. So how do marketing managers stay updated and maintain their projects? Fortunately, most people in the industry are likely to have access to a mobile device. It can help you stay in control after ScanTeam gives you the initial boost.

Today, you’ll learn about 10 of the best marketing apps for Android that you should download to keep you ahead of the rest. Over and above these apps, you should have the relevant social media apps (Facebook, LinkedIn, Twitter, etc.) downloaded.

Buffer

Buffer is a popular app for marketing managers. It allows you to manage all of your social media accounts. It’s a pocket-sized assistant that helps you get things done on the move.

The app allows you to schedule updates and posts throughout the various accounts such as Instagram, LinkedIn, and Facebook. You can set the times for posts to go up, or you can let Buffer post when it detects the best time.

An advantage of Buffer is that it presents an analysis of how each post performed.

The app is free, but you can subscribe to one of the paid versions that offer additional features.

Hootsuite

Hootsuite is another digital marketing application that acts as a virtual assistant. Similarly to Buffer, it connects to your social media accounts, where it posts updates according to the schedule that you set.

It’s one of the best marketing apps available to marketing managers. Apart from posting according to a schedule, it monitors brand mentions. Keeping track of mentions is a helpful tool to know what the world is saying about your brand.

Hootsuite lets you respond to posts and comments, or directly message the necessary person. The feature gives you the upper hand on customer service, which can significantly boost the brand’s reputation.

The free version can manage up to three accounts, while the paid versions give more features, additional accounts to manage, and let you add team members.

Sprout Social

Another alternative to the Buffer and Hootsuite digital apps is Sprout Social. It also lets you publish and analyze posts. It provides the ability to post at the best possible time, and track your social media activity, providing positive connections with consumers.

You can view the statistics of a post on the various networks, all in one window. It gives you insight on the best time and place to engage with clients. Experts like Alex Lysak know that maintaining a positive online interaction increases consumer confidence. Your potential customers will be more likely to choose you if you maintain that positive relationship.

Sprout Social, just like the previous two applications, is a virtual assistant in the palm of your hand.

Facebook Pages Manager

Facebook is easily one of the most popular and long-standing platforms amongst the general population. Since its inception, it’s come a long way, offering a range of marketing opportunities between the marketplace, groups, and watch, and a business page can easily get lost between it all.

Creating a page for a brand creates an interactive connection and community with clients, and opens the door to bringing in hundreds of new customers. Facebook Pages Manager makes the process of managing and maintaining a page effortless.

The free app brings all the admin duties of a Facebook page into one easy-to-use app. The application makes it easy as pie to comment, post, reply to messages, and make page changes.

Mention

One of the more challenging aspects of marketing management is maintaining social listening. Mention makes life more manageable by monitoring whenever the brand is mentioned anywhere on the internet.

It monitors social media, news, and blogs to notify you every time your brand’s name is mentioned. The notifications are sent in real-time, which gives you a chance to respond instantly when necessary.

News spreads like wildfire with the power of social media and the internet. Social listening lets you communicate and respond to any feedback with speed, showing clients that you care.

Canva

Attractive images are a sure way to grab attention whenever someone is scrolling through their social media account. If you can bring something beautiful to lure them, that’s half the job done. That’s where Canva comes in.

It’s an app that lets you create exciting and professional posts. It has a range of preloaded templates, fonts, and colors. The drag and drop feature makes the experience even better. The ability to create eye-catching, unique images is a great benefit.

You can choose to save the images for posting later, or with one of the scheduling apps. You also have the choice to share the image to your social media accounts from within Canva.

Dynamic Signal

Amplifying the voice of a brand’s presence online is a sure way to boost the marketing strategy. Dynamic Signal lets companies share content with employees so they can post it on their personal pages.

The app is easy to use, and employees can share a post to their social media accounts with one click on the app. It takes away all the hassles and the possibility of making an error.

The Dynamic Signal platform also lets employees and team members contribute and add their input. It has an array of features that enable each member to engage and voice their opinions through polls and other features.

BuzzSumo

When you’re in charge of marketing, there is a fear of running out of ideas for content, or not having the ability to keep up with the current trends. Trends change regularly; what’s fantastic today will fade by tomorrow.

BuzzSumo helps keep a handle on these possible issues. It tracks keywords, trends, and competitors related to your industry. It gives you an upper hand because it shows you what is and isn’t well-received by customers. Using the information helps curate the best and most engaging content for consumers.

BuzzSumo also follows current trends, so you’ll know where to focus your marketing attention. You’ll also receive resourceful information that’ll boost your online presence.

REP Influencer Marketing

While employees can add to the voice and message, social media influencers have a much bigger platform. However, collaborating with influencers can be nightmarish.

REP is an app that connects you to potential candidates. In its essence, it’s a marketplace for brands and influencers to meet and create together. As a brand, you can view profiles and view stats on various accounts.

A company can share their products, and influencers can apply to be a promoter for the said item or service in exchange for money and/or merchandise.

Grammarly

Last, but certainly not least, there’s Grammarly. It’s a free-to-use app that is a virtual editor. Far too many social media marketing posts contain typos and poor grammar. Being aware of how well your messages are articulated can put the brand a cut above the rest.

Using the Grammarly keyboard will help you and pick up details and errors that are easily missed in emails, messages, and articles. It also provides alternatives to common words and phrases.

Over time, creating unique and captivating captions, comments, or even emails will become easier because the app enhances your writing skills.

Conclusion

As the technological world changes, successful marketing managers need to be at the top of the game. Ensuring that you have the right apps on your android device lets you stay in control of your projects no matter where you are or what you’re doing.

This guest article was written by Alex Lysak, the CEO and digital marketer of ScanTeam. He’s been a part of the SEO and social media marketing industry for more than nine years, helping countless companies find their feet and setting them up for success.

Hulu hypes its Hilarious Animated Hulu Awards (HAHA) that are set to be announced on Thursday.

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Estamos mais próximos do Dia dos Pais que do das mães ou das crianças, mas a mais recente campanha da Amazon foca as atenções numa relação maternal para vender a Alexa. A ação gira em torno de um novo comercial que a companhia lançou na semana passada no Brasil, cujo foco é mostrar a utilidade …

O post Campanha da Amazon estimula crianças a interagir com Alexa apareceu primeiro em B9.

Last week, i published my notes from Tax Havens: Normalized Grand Theft, the sixth episode of the MoneyLab online conference organized by Aksioma in collaboration with Kino Šiška and the Institute of Network Cultures. I’m back with a summary of episode 8: Value extraction and the workforce of the cryptocene.

MoneyLab gathers thinkers, artists, researchers, activists and geeks who question mainstream financial discourses and share their ideas about how other economies could contribute to a fairer society. The report of the whole conference is already online and i’ve enjoyed every single episode of the event but the two sessions that featured only artists were always going to be my favourite.

The episode dedicated to the workforce of the cryptocene was orchestrated by writer, researcher and curator Aude Launay. As for the artists she had invited to the discussion, they were: Martín Nadal and César Escudero Andaluz who talked about their intricate and fascinating Economy, Knowledge and Surveillance in the Age of the Cryptocene diagram; Dmytri Kleiner and Baruch Gottlieb from Telekommunisten put a Marxist spin on Bitcoin; Sašo Sedla?ek introduced us to a cryptocurrency platform that celebrates idleness; Paul Seidler and Max Hampshire from Nascent presented a blockchain-based economy platform designed to reward the reading and commenting of critical content.

???????? #?. ??????? ? ???? ???????. Value extraction and the workforce of the cryptocene

In her brilliant opening of the session, Aude Launay reminded us that “in the Western European region, work doesn’t seem to have been socially valued until relatively late—around the 18th century—but has then been largely glorified by the nascent modern education system of the 19th century. An activity traditionally devalued, or even at times condemned, since antiquity, work was then opposed to the spiritual meaning of life (and actually, to military activities too). Human beings were to find self-fulfilment with otium (meditation, reflection, poetry and politics…)—or war­—, and not with its negation, negotium (trade, business…).

After centuries of direct workers exploitation, the late 20th century saw otium and negotium merge in a new knowledge economy that extracted value from intellectual and cultural work. What some view as a path towards a sort of ‘dotCommunism’ unfortunately mostly led to a ‘data is the new oil’ state of mind.”

Martín Nadal and César Escudero Andaluz, Economy, Knowledge and Surveillance in the Age of the Cryptocene (detail)

Martín Nadal and César Escudero Andaluz, the first artists to take the web-stage, walked us though some of the sections of Economy, Knowledge and Surveillance in the Age of the Cryptocene, a historical diagram published in APRJA, a peer-reviewed, open-access journal about machine research. The work looks at how crypto surveillance, mass intellectual property and behavioural algorithm are constantly counterbalanced (and vice versa obviously) by hacker culture, crypto-anarchism, free p2p movements, cypherpunks & bitcoin. The work also exposes the consequence of mining processes: ecological footprint and crypto colonialism.

The document is dense in facts, milestones, protagonists and connections. Once you’ve entered its maze of information, it’s hard to extract yourself from it.

Nadal and Escudero Andaluz‘s artistic practice is not interested in creating works that exploit blockchain mechanisms in order to add layers of speculation and mercantilisation to the technology. Instead, they use art to open up critical debates about the blockchain, point to the different paradoxes and interpretations of mining processes and study how natural resources can be transformed into value.

Nascent with Penny Rafferty, Ishtar Gate

Nascent with Penny Rafferty, Ishtar Gate

Nascent is “an EXIT TECH production studio investigating alternative infrastructures.” The EXIT TECH idea is inspired by Albert Hirschman’s
Exit, Voice and Loyalty, an essay that describes the conceptual ultimatum that confronts consumers and citizens in the face of deteriorating quality of goods or service: either exit or voice.

Last year, the artists collaborated with Penny Rafferty to launch Ishtar Gate, a platform that featured a series of critical texts written by the critic and theorist. Readers were invited to respond, comment and further contribute to Rafferty’s thoughts. In exchange for their participation, they were rewarded with Ishtar tokens that could be redeemed at KW Institute for Contemporary Art in Berlin. The tokens gave them access to studio visits, entry tickets, gallery dinners, etc.

The work intended to build new forms of engagement with institutions but also to remove the cognitive overhead that is associated with people interacting with novel crypto-economic projects, by allowing the crypto element to become passive and non-intimidating and thus facilitate a new type of cultural microeconomy.

Nascent also presented Sprawl System, a gamified exercise based upon mathematician John Horton Conway’s Game of Life (1970), a zero-player zero-interaction game determined by its initial state. 

Sašo Sedla?ek, Om for Coin at Aksioma Project Space, 6 November 2019. Photo: Domen Pal / Aksioma

Sašo Sedlašek: Oblomo. Artist talk by Sašo Sedla?ek at Moderna galerija, Ljubljana, 15 January 2020

Artist and professor Sašo Sedla?ek gave a very entertaining analysis of the value of human idleness.

COVID-19 gave/gives some of us a bittersweet taste of what forced human inactivity is like but, whether we liked the experience or not, it was a godsend for the environment. Even before the lockdown, projects related to the demise of human labour were doing the rounds: universal basic income, shorter working hours, human obsolescence caused by increasingly smarter and cheaper machines, etc. But how about wealth? How do we maintain local and global exchange of goods when no one is working? How do we buy stuff from robots and AI? Sedla?ek doesn’t believe it can work without some sort of market economy. His new work suggests that since all aspects of our lives are now monetisable, then maybe our free time can be too and that’s exactly where Oblomo comes in! The web application rewards you for doing nothing.

Sašo Sedla?ek, Oblomo

The Oblomo adventure started in November 2019 when the artist set up an Om for Coin performance at Aksioma. Three performers meditated in front of a live audience while an AI rig recorded their meditation into the blockchain. That evening, they created first block of Oblomo coins. That amount is now stored in a public wallet where it is reserved for everyone to start mining. The longer you stay idle in front of the webcam of your phone or computer, the more coins you amass. Next month, the Oblomo market place will also give you the opportunity to spend your sloth coin for items and services. The crypto mining method adopted is eco-friendly: instead of using the classical proof of work, Oblomo uses machine learning detection to prove the users’ total lack of activity.

The name of the cryptocurrency is inspired by Oblomov, a Russian novel published in 1859 by Ivan Goncharov. The main character of the novel is Ilya Ilyich Oblomov, a young nobleman who raises his indolent attitude towards life to an art form, conducting his daily business from his bedroom.

The last speakers of the evening were Dmytri Kleiner and Baruch Gottlieb from Telekommunisten (best name ever for an artist/hacktivist collective.) Kleiner is a software developer and the author of The Telekommunist Manifesto. Gottlieb is an artist, thinker, curator and the author of Digital Materialism.

Their latest project is The Haket, a Marxist-inspired cryptocurrency. This piece of software art is intended to insert the importance of the labour theory of value into the cryptocurrency space. 200 years ago, classical economists Adam Smith and David Ricardo established that all value comes from human labour. According to their theories, Bitcoin has zero value because it is not a claim on anything. You can’t pay your taxes with it, it doesn’t bear interests, it’s not a claim to the profits of a corporation, it is not securitised with anything… As a financial instrument, its value is thus zero. Even the Austrian economic school, which tends to inform the Bitcoin community, agrees that the value of Bitcoin is also zero because it has no collateralised value.

In his article titled The Face Value of Bitcoin: Proof of Work and the Labour Theory of Value, Kleiner discussed how the true value of bitcoin is zero because it is decoupled from the amount of labour that goes into producing bitcoins:

Bitcoin can not be rational. Its face value can not be expressed as a consistent ratio with a supply of useful commodities. It is irrational by design, just like Bitcoin would have zero value from the point of view of modern finance, it would also have zero value from the point of view of Austrian theory. Both views consider the entire exchange rate of Bitcoin to be a speculative bubble, but neither can elaborate on how this bubble came to exist.

The only school of economics in which Bitcoin doesn’t have a zero value is the Marxian one. According to its theory, value comes from the amount of labour embedded in the cryptocurrency. In this case, it’s the computing power of the resources used to produce the block. Another condition for value is that there is a demand and there clearly is a demand for Bitcoin.

In the Haket, the amount of hashes produced is a direct ratio of the number of hashes required. In that sense, the Haket is a rational cryptocurrency.

The coding part of the Haket, the artists explained, is dramatically simple because the bitcoin algorithm already gives you an approximation of the computing power used: it’s called the difficulty. The amount of Bitcoins created when a block is mined is the block reward. The block reward in the Haket model mirrors the difficulty, which is the opposite of what the Bitcoin algorithm does. By driving the block reward directly from the amount of work being done, the Haket will act like other commodities. If more miners enter the system, they will create more supply which will bring the price down and the market will regulate the price like it regulates the price of any commodity on the market. Again, this is the exact opposite of what Bitcoin does.

Telekommunisten is not a fintech startup and they have no intention to operate a currency network. The Haket is an art project that attempts to illustrate how a cryptocurrency tied to material conditions would work and how it could offer a solution to the problem of the volatility of the price. They are also working on a Haket version for Ehtereum. The principles are the same: forking Ethereum and removing arbitrary distortions.

Previously: Value extraction and the workforce of the cryptocene and César Escudero Andaluz. So many ways to mess up with surveillance capitalism.
Conference report.

Source

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O post Dia do Amigo: Outback e Guaraná Antarctica se unem para comemorar data apareceu primeiro em B9.