Jul
21
Jul
21
Producer Takes Academy to Task in Lawsuit
Posted in: UncategorizedThe Oscars’ social media strategy — and by extension their relevance to younger viewers — underlies the action brought by the producer Michael Shamberg.
Jul
21
Water Conservation Is Mission Critical Throughout Texas and the West
Posted in: UncategorizedTarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to […]
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Jul
21
'King of the Super Bowl' Bryan Buckley trolls Trump with living statues in D.C.
Posted in: UncategorizedThe Hungry Man director was behind the “Trump Statue Initiative” memorializing the POTUS’ leadership legacy.
Jul
21
Apple’s New Ads Capture the Creative Processes of James Blake, Samin Nosrat and More
Posted in: UncategorizedFor several years now, the Behind the Mac campaign has been putting a spotlight on creatives of all stripes who work on Apple products. Most recently, Apple built on the vibe of the campaign to launch “Creativity Goes On,” a celebration of the diverse kinds of content and ideas coming to life in quarantine. Today…
Jul
21
Why Workers Walked Out Monday in a Mass Strike for Black Lives
Posted in: UncategorizedOn Monday, a massive national workers’ strike took place in 160 cities across the nation without regard to a specific industry or company. The Strike for Black Lives, initially organized by Movement for Black Lives but in partnership with over four dozen other groups, was a demand for accountability from corporate leadership on the part…
Jul
21
Google Maps testa mostrar rotas de viagem com bicicletas compartilhadas em São Paulo e no Rio de Janeiro
Posted in: Uncategorized
O Google Maps começou a testar nesta segunda (20) um novo recurso que permite aos usuários traçarem rotas de viagem com base em bicicletas alugadas e – principalmente – estações de compartilhamento do veículo. A atualização foi disponibilizada a princípio em 10 cidades e chega a princípio para prover cidades de auxílio durante a pandemia, …
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Jul
20
Time pays tribute to civil rights icon John Lewis
Posted in: UncategorizedThe newsweekly remembers the longtime congressman.
Jul
20
The Name of Nissan’s New Car Comes From an Unlikely Source: a Marketing Exec’s Niece
Posted in: UncategorizedAllyson Witherspoon might be the world’s greatest aunt. That’s because Witherspoon, Nissan’s vice president of marketing, was able to name the Japanese automaker’s all-new electric SUV after Ariya, her 7-year-old niece. Unveiled last week, the Ariya is set to become one of the world’s first all-electric SUVs, made to compete in the growing electric auto…
Jul
20
Disney também adere a boicote das redes sociais com redução de anúncios no Facebook e Instagram
Posted in: Uncategorized
A Disney é mais uma empresa a aderir ao Stop Hate for Profit, movimento que tem incentivado grandes empresas do mundo todo a pausarem seus investimentos em anúncios nas redes sociais. De acordo com o The Wall Street Journal, a empresa reduziu seus gastos com publicidade no Facebook e Instagram. As fontes que conversaram com …
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Jul
20
Um ano após lançamento, “Maior Kart Tour” ganha modo com tela horizontal
Posted in: Uncategorized
Quase doze meses após o lançamento do game, agora você finalmente pode jogar “Mario Kart Tour” em seu smartphone ou tablet com o celular deitado. A atualização era aguardada pelos jogadores desde que o jogo foi lançado originalmente, em setembro de 2019, e deve chegar em breve, no próximo patch do game da Nintendo. Desde …
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Jul
20
U.S. airlines face end of business travel as they knew it—and on which they relied
Posted in: UncategorizedAirlines are confronting a once-unthinkable scenario that this crisis will obliterate much of the corporate flying they’ve depended on for decades to prop up profits.
Jul
20
Toyota Motor Europe Has a New Visual Identity to Position Itself for the Future
Posted in: UncategorizedToyota Motor Europe (TME) launched a new logo and visual identity today, created with independent agency network The&Partnership, to represent the brand’s progression since its last redesign over a decade ago. Toyota’s redesign is focused on representing its rapid expansion into new areas, including electric vehicles and online retail. The company is focused on appealing…
Jul
20
Snap Inc. Snags Ad Agency Veteran Leo Macias
Posted in: UncategorizedAd-agency veteran Leo Macias will join Snap Inc. later this month as head of global creative, a newly created position. Macias most recently served as chief creative officer for Laundry Service covering the U.S. and Latin America, including Brazil. He has also worked with DDB, Publicis Groupe, Havas and Ogilvy. At Snap, Macias will be…
Jul
20
KFC vai expandir venda de frango frito feito à base de plantas nos EUA
Posted in: Uncategorized
Uma das maiores redes de fast food do mundo, o KFC, começará em breve a oferecer em seu cardápio refeições à base de planta, destinado principalmente ao público vegetariano/vegano. O produto é, ao mesmo tempo, um retrato da adequação a o resultado de uma demanda crescente no mercado alimentício, e uma forma de manter-se relevante …
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Jul
20
Watch live on Aug. 19 at 11 a.m. EDT: Ad Age Town Hall on racism
Posted in: UncategorizedA forum exploring advertising and marketing’s role in systemic racism and whether progress has been made.
Jul
20
Return of the Mac: McDonald’s Celebrates Reopening in Britain with Joyous Spot
Posted in: UncategorizedLONDON–When the U.K government forced restaurants in the U.K to close March 24 as the country’s lockdown began in earnest, quite a few McDonald’s fans were gutted. They even resorted to trying to recreate their own Big Macs and McMuffins, sharing their own questionable creations on social media. In June, McDonald’s began reopening its 1,000…
Jul
20
Chipotle’s CMO Talks Food Innovation and Safety to Lure in Customers
Posted in: UncategorizedChipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and organic drinks. “Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We found out from suppliers that we are one of the few people still doing innovation.” Today, the fast-casual chain…
Jul
20
Depois de dois adiamentos, “Tenet” enfim tem lançamento suspenso pela pandemia
Posted in: Uncategorized
Se há um filme que viu sua reputação ficar atrelada à atual pandemia do coronavírus, este com certeza foi “Tenet”. Embora viesse dividindo com “Mulan” o cargo de filme que reabriria as atividades do circuito, a nova produção de Christopher Nolan vinha chamando mais a atenção por conta da atuação de seu diretor na decisão …
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