Jul
24
Jul
24
Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign
Posted in: UncategorizedAfter spending the first stretch of the pandemic featuring thousands of small businesses across the country on its social channels, Square is turning the effort into its first national television and radio campaign. The ads will highlight six of those local enterprises, ranging from California’s only Black and female-owned roofing company to a century-old family-run…
Jul
24
CPG Marketers Discuss Covid-19 Strategies and What Might Last Past the Pandemic
Posted in: UncategorizedSince the Covid-19 outbreak began, demand for shelf-stable packaged food has surged, providing a boost in revenue for CPG manufacturers such as General Mills, Conagra Brands and the Campbell Soup Company. Beverage-based companies, meanwhile, have had mixed results, with the temporary closures of bars, restaurants, movie theaters and sports stadiums cutting into sales. In this…
Jul
24
Depois de “Tenet”, “Mulan” também suspende o lançamento devido à pandemia
Posted in: Uncategorized
Demorou três dias para “Mulan” seguir os passos de “Tenet” e suspender o lançamento nos cinemas por conta da pandemia. Depois da Warner Bros. na última segunda (23) ter removido temporariamente o novo filme de Christopher Nolan do seu calendário de estreias, a Disney tomou a mesma medida com o remake da animação nesta quinta …
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Jul
23
TikTok’s Parent Said to Weigh Selling a Majority Stake in the Video App
Posted in: UncategorizedThe move would reduce ownership by a Chinese company, ByteDance, amid escalating tensions between the U.S. and China.
Jul
23
What Brands Can Do to Foster More Inclusive Workplaces
Posted in: UncategorizedThe Covid-19 pandemic has underscored the need to recognize and amplify the disabled community, especially as this community has faced a heightened concern in contracting the virus. Now that stores and offices around the country are beginning to reopen, there is an opportunity to foster inclusivity and create individualized opportunities for the developmentally disabled to…
Jul
23
No More Commission Fees for Sellers Using Buy on Google
Posted in: UncategorizedSellers using the Buy on Google checkout experience will no longer have to pay commission fees, and the platform is being opened up to third-party providers, the company said Thursday. This follows April’s move to provide free product listings in the Google Shopping tab for merchants affected by the coronavirus pandemic, and a similar move…
Jul
23
Grupo Boticário doa 6 toneladas de álcool para o ACNUR Brasil
Posted in: Uncategorized
A Agência da ONU para Refugiados (ACNUR) recebeu do Grupo Boticário uma doação de 6 toneladas de álcool 70 que serão usadas na prevenção da Covid-19 entre a população atendida pela organização humanitária no norte do país. Os produtos serão distribuídos no hospital de campanha de Boa Vista (RR) e em abrigos que acolhem pessoas …
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Jul
23
Parceria entre PepsiCo e PicPay ajuda varejistas a pagarem contas
Posted in: Uncategorized
Para facilitar a compra de comerciantes, principalmente os pequenos e médios, mais impactados pela pandemia da Covid-19, a PepsiCo firmou parceria com o PicPay para pagamentos on-line e transferências de valores. A iniciativa possibilita que o varejista parcele as suas compras em até 12x no cartão de crédito e ainda receba 10% do valor de volta. “No …
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Jul
23
Watch the newest commercials on TV from Command, Ritz Crackers, Hidden Valley and more
Posted in: UncategorizedRitz, the cracker brand, calls itself “a taste of welcome.”
Jul
23
Breathable Cooling Face Masks – The 'Breeze' Cooling Face Mask Prevents Overheating (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Face coverings have become an essential accessory in most locations around the world but are notorious for causing the area they cover to make the person feel hot, so the ‘Breeze’…
Jul
23
TikTok anuncia fundo de US$ 200 milhões para começar a pagar criadores de conteúdo
Posted in: Uncategorized
O TikTok anunciou nesta quinta (23) a criação de um novo fundo de US$ 200 milhões que será usado para financiar alguns dos mais populares criadores de conteúdo da plataforma. Ao The Verge, um porta-voz da empresa afirma que o fundo intitulado TikTok Creator Fund será usado para apoiar creators que “procuram oportunidades de garantir …
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Jul
23
Tesla vai construir fábrica de US$ 1 bilhão no Texas para o novo Cybertruck
Posted in: Uncategorized
A Tesla confirmou nesta semana que seu Cybertruck ganhará uma fábrica especial para a produção do veículo, e que suas obras custarão em torno de 1 bilhão de dólares. Segundo o Buiness Insider, o complexo será construído no Texas, lugar que é considerado um paraíso ecológico, e que continuará aberto após o período de fabricação …
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Jul
23
Elza Soares comemora 90 anos em live com apoio de Devassa
Posted in: Uncategorized
Elza Soares vai comemorar seu aniversário de 90 anos na live “Elza in Jazz”. A transmissão acontece através do seu canal no YouTube, dia 25/07, às 21h, data esta que se comemora o Dia da Mulher Negra no Brasil. A Live tem apoio do projeto Devassa Tropical Ao Vivo, que contribui para elevar a representatividade e …
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Jul
23
Macy's banks on back-to-school success to revive lagging sales
Posted in: UncategorizedMacy’s pushes readiness in back-to-school campaign, which was created with Chicago-based Major Behavior.
Jul
23
AT&T Signed Up 4 Million HBO Max Customers
Posted in: UncategorizedThe phone giant saw customer defections across its businesses, but millions signed up to its new streaming service.
Jul
23
Assistive Standing Seat Solutions – The 'Standly Bao' Reduces Pressure on the Lower Body (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Service workers and professionals who spend most of their day standing are accustomed to the fatigue that can come from staying in one place for long periods of time, so the ‘Standly Bao’…
Jul
23
ANA Launches List of Diversity-Certified Agencies
Posted in: UncategorizedAs brands increasingly look for diversity in the teams that create their marketing, the question is often whether the firm itself truly has a diverse makeup–or whether it just hired a few contractors to look more diverse for a project. The Association of National Advertisers is trying to take some of the mystery out of…
Jul
23
Back-to-School Spending Projected to Break Records, but Consumers Are Shifting What They Buy
Posted in: UncategorizedWhile there’s still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning. Two reports released this month–one by the National Retail Federation and another by Morning Consult–showed…
Jul
23
Tissues and Toilet Paper Cushion Kimberly-Clark’s Q2 Revenue
Posted in: UncategorizedKimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer’s consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. “In North American consumer tissue, organic…
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