TikTok revealed a $200 million TikTok Creator Fund aimed at supporting creators in the U.S. who are seeking to turn their content into a way to make a living. The video-creation platform said the goal of the fund is to enable those creators to realize additional earnings from the care and dedication they have put…
Microsoft’s Xbox gaming unit teamed up with augmented reality agency Look Mister to create 12 unique Snapchat lenses representing the biggest game reveals during the Xbox Games Showcase this week. The event marks the largest for Xbox this year and leads up to the debut of the Xbox Series X for the holiday shopping season,…
In 2012, author Thomas Kolster released his first book, Goodvertising. Eight years ago, the thinking in the book was revolutionary, and the Danish branding expert traded on his insights from people like David Droga of Droga5 and Hannah Jones, then CSO of Nike, on stages around the world, preaching the gospel of purpose and impact….
Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek. One of its latest spots, which began airing in June, markets its pecan chicken salad sandwich. And the ad…
A Amazon anunciou nesta sexta (24) uma série de mudanças no processo de fabricação das embalagens usadas em seu serviço de entrega, visando principalmente torná-las ainda mais sustentáveis. O barato é que além de buscar diminuir o número de elementos utilizados na criação das caixas, a companhia também bolou maneiras diferentes do público reaproveitar o …
O post Novas embalagens sustentáveis da Amazon podem ser usadas de casinha para gatos apareceu primeiro em B9.
O acesso de mulheres negras ao mercado de trabalho ainda é um caminho nada fácil. Cientes deste cenário, em 2016, as comunicadoras Amanda Abreu, Daniele Mattos e Verônica Dudiman criaram o grupo Indique uma Preta, visando ampliar e facilitar essas conexões entre profissionais negras e o mercado de comunicação. Agora, em parceria com a Mutato, …
O post Projeto cria consultoria para indicar profissionais negras no mercado de comunicação apareceu primeiro em B9.
(TrendHunter.com) The conceptual ‘Autonomous LDR’ is the design work of Luke Mastrangelo and imagines a new kind of driverless transportation solution that would provide safe, effective access for a…
Após anunciar o lançamento do movimento “Faça parte: comece o que não tem preço”, uma iniciativa que busca ajudar o Brasil a superar a pandemia de Covid-19 por meio de ações coletivas que minimizam os impactos da doença na sociedade, a Mastercard anuncia agora uma doação de 1 milhão de refeições para a Visão Mundial …
O post Mastercard anuncia doação de 1 milhão de refeições à Visão Mundial apareceu primeiro em B9.
(TrendHunter.com) The ‘Cell’ UV Sanitizer is a handy smartphone accessory that will work to clean the device in a noninvasive way and maintain a steady charge at the same time. The unit works by quickly…
Facebook Gaming experienced significant growth in the second quarter of 2020, according to a new report from StreamElements and Arsenal.gg, a live streaming data and analytics platform. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours…
Thousands of fans flock to San Diego Comic-Con every July, but with Covid-19 canceling this year’s massive pop culture convention, organizers have spent the past three months programming online panels, exhibit halls and activities for Comic-Con @ Home. FX Networks, which has had an experiential presence at the event for seven years, fully pivoted planned…
A Apple debutou essa semana no Brasil uma nova campanha dedicada ao iPhone SE e que mira um público bastante particular do mercado de smartphones: os insatisfeitos com o Android. Intitulada “Vem para o iPhone”, a série de chamadas e comerciais é inteira feita em cima de testemunhos rápidos de pessoas que se mostraram frustradas …
O post Campanha “Vem para o iPhone” da Apple mira usuários insatisfeitos do Android apareceu primeiro em B9.
Periscope’s Nathan Young provides an update on the work his nonprofit 600 & Rising is doing to hold agencies accountable for efforts they are making to end social injustice in the ad world.
What retail apocalypse? Almost three years after experts diagnosed the imminent demise of retail, the industry isn’t dead yet. It’s getting better.
On July 16, the Commerce Department data showed that U.S. retail sales exceeded forecasts in June for a second straight month, as states reopened and expanded jobless benefits stimulated consumers to spend. Retail purchases increased 7.5 percent from the previous month after a record 18.2 percent surge in May. What’s more, clothing and clothing accessories sales rose 105.1 percent over the previous month.
But as COVID-19 cases spike around the country, forcing states that reopened too soon to contemplate shutting down businesses again, and jobless claims continuing to rise to levels higher than previously projected, analysts are warning that the unexpected exuberance may be short-lived. “Retail sales are now back to their pre-coronavirus levels,” Oxford Economics’ Lydia Boussour and Gregory Daco told Bloomberg News. “But while today’s report gives the illusion of a fearless consumer spending lavishly, the reality is more sobering: consumers are increasingly fearful amid new spikes in Covid-19 cases and a looming fiscal cliff.”
Throughout everyday life, we absorb everything we see around us, and the language used by our favorite brands filters down into our own vocabulary. Seeing The Dixie Chicks’ drop the “Dixie” from their name and sports teams like The Washington Redskins embrace a rebrand reinforces the fact that people are becoming more aware of the…
At the end of 2019, Goodby Silverstein & Partners snapped up a couple of pieces of Boston Beer Company’s business: Truly Hard Seltzer and Samuel Adams beer. Out of the brand’s portfolio, the latter is likely the one that connects most deeply with Boston’s history and roots. For years, a good portion of the beer’s…
Sparc Group, the retail operating platform controlled by brand management firm Authentic Brands Group and mall operator Simon Property, won the stalking horse position in a bid to buy Brooks Brothers with a $305 million offer as part of that retailer’s Chapter 11 bankruptcy process. The stalking horse nature of the asset purchase agreement, which…
Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What’s the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? “Freelancers are experiencing […]
The post Arts and Entertainment Workers Struggle To Secure Unemployment Benefits appeared first on Adpulp.
Com a volta da Major League Baseball nos Estados Unidos, a Fox Sports anunciou que colocará milhares de fãs virtuais nas transmissões dos jogos. A medida visa suprir a falta da torcida nas partidas, reflexo da necessidade de distanciamento social causado pela pandemia de Covid-19. Apesar da medida não ser exatamente uma novidade, o que …
O post Fox Sports adere aos fãs virtuais em transmissões de beisebol – e são os mais realistas até agora apareceu primeiro em B9.
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