How The Richards Group turned drive-in movie theaters into concert venues (of sorts)

The agency is behind Encore Live’s popular summer concert series, Encore Drive-In Nights, which features pre-recorded shows at more than 250 drive-in theaters with artists like Garth Brooks and Blake Shelton.

Zuckerberg to tell Congress Facebook’s success Is patriotic

CEO likely to use testimony to set up comparison with China.

Why Target, Dick’s and Walmart are closing on Thanksgiving

Target and Dick’s Sporting Goods are joining Walmart in closing on Thanksgiving Day as the chains give store associates a chance to rest on the holiday.

600 & Rising merger broadens nonprofit's reach into the PR industry

Organization brings Hold the PRess into the fold, bringing membership to more than 3,800 signatories.

Google extends its work-from-home policy through June 30, 2021

The move is expected to impact more than 200,000 employees globally.

Just Eat: Decent

It’s usually you who ask JUST EAT for things. But this time, we want to ask you for one little thing… given we never ask for much. If you could please dress decently when opening the door… We’ve seen things… This is from a long time ago, it has nothing to do with the lockdown. Thank you.

Adweek Together: The Future of Social Media

There’s really been only one way to stay engaged with customers during the Covid-19 pandemic, and that’s by building digital brands and communities. But that’s not just a crisis tactic, and with the coronavirus accelerating the trend of online shopping, social media is no longer a game businesses can afford not to play. On today’s…

Adweek Podcast: Best of Tech and the Latest iOS Update

Technology has been the boon and bane of our lives for decades now, and everyone has an opinion on which companies are getting it right. This week’s issue of Adweek highlights your favorites with our Readers Choice Best of Tech 2020 list, and David Griner is joined by guest co-host Nicole Ortiz to talk about…

Estes logos esbranquiçados revelam o quão “diversas” são as lideranças das grandes empresas

Ainda que os protestos sobre a morte de George Floyd tenham gerado uma onda de empresas reforçando seu comprometimento com a luta contra o racismo no mundo, é difícil discernir quem de fato está buscando aumentar a diversidade em seu quadro executivo e de trabalhadores daqueles que simplesmente estão “pegando carona no tema do momento” …

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Twitter’s security woes included broad access to user accounts

Company says 1,500 staff and contractors can access user data.

Niantic: Mayor

Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.

HTC Vive: Afinity

Virtual reality has not been used to its full potential as an empathy machine. It has mostly dominated a consumer market. We wanted to expand its horizons in the business to business market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact as it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathise with disabled people.

Google / HMCT: Body Type

Google Integrated Ad - Body Type
Google Integrated Ad - Body Type
Google Integrated Ad - Body Type
Google Integrated Ad - Body Type

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

DDB & Tribal Vietnam: Chatbot with 'tude

DDB & Tribal Vietnam Digital Ad - Chatbot with 'tude

We wanted to create an official website for DDB & Tribal Vietnam. But we didn’t want our website to be just another boring portfolio reel like all the other agencies. So we thought to ourselves, how can we cut through the crowd and differentiate from the rest? Introducing the chatbot with ‘tude – a fully-interactive website that reflects DDB & Tribal Vietnam’s personality, thinking and culture. This chatbot promised to do it well, so we gave it the job. Here are a few words from our chatbot: “I am blue by morning. Green by noon. And grey by night. What am I? Ahem! I’m DDB & Tribal Vietnam’s new chatbot. Sure, I can do a lot more than just change background colours. I can show you our work, connect you to our social media pages and put you in touch with our CEO. Yeah, I have a lot of power in my hands. Speaking of hands, I don’t have any. But I am armed with a lot of pickup lines. Looks like I’m free today. Keep me company at https://www.ddbtribal.vn/?” Our Chatbot got people going yak, yak, yak, yak. We were instantly covered by leading global and regional editorials. We got a huge boost in the number of potential candidates. And yes, they referenced our irreverent website as one of the main reasons why they wanted to work at DDB & Tribal Vietnam.

?SOB Bank: Marathon Dogs

It’s easier to train for a marathon with a sparring partner. But what if you don’t have one? ?SOB Bank, an official partner of Bratislava Marathon, has teamed up with the largest dog shelter in the country and introduced The Marathon Dogs. Unique training solution for runners who don’t have a sparring partner.

Instagram for Business: How to Add a Gift Card Button to Your Profile

For some time now, users with Instagram business accounts have been allowed to add a wide range of call-to-action buttons to their profiles, which let visitors do things like schedule appointments with that business. Now, businesses can also add two more action buttons to their profile, which allow visitors to purchase gift cards and order…

Monday Morning Roundup

Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has […]

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KondZilla anuncia parceria com a Twitch TV

A KondZilla segue apostando em uma atuação cada vez mais multiplataforma. O canal de funk que já domina o YouTube com quase 60 milhões de inscritos, agora expande seu conteúdo para o Twitch, conhecida plataforma de streaming de games. Sob o comando de Denilson “Noiskitá”, youtuber, DJ, streamer e MC, conhecido do círculo do funk, …

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Casas Bahia reposiciona marca como novo logo e app reformulado

A Casas Bahia lançou um novo posicionamento da marca. Com o mote “Nossa casa é o Brasil. Nossa causa é o brasileiro”, a empresa destaca que enxerga cada brasileiro como único e reforça o sentimento de estar presente na jornada do consumidor, seja pelo aplicativo, pelo site ou na loja física. A nova identidade visual …

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Top 35 New Ventures Trends in July – From Vertical Farming Subscriptions to Automated Pizzerias (TOPLIST)

(TrendHunter.com) These July 2020 new ventures trends range from vertical farming subscriptions to fully automated pizzerias

Standouts in the eco business realm include Willo, a monthly vertical farming…