Apr
11
Apr
10
Harvey Weinstein Faces Another Charge in California
Posted in: UncategorizedLos Angeles County prosecutors said a victim provided detectives with information confirming that an assault took place within the 10-year statute of limitation.
Apr
10
Microsoft Offers 12 Weeks Paid Leave to Employees With Children
Posted in: UncategorizedMicrosoft said it will offer 12 weeks paid leave to employees with children while schools remain closed due to the COVID-19 pandemic. Microsoft evp Kurt DelBene sent employees an email about the new initiative on April 6. The memo specifies that parents can take this leave on a “continuous, reduced or intermittent basis,” meaning they…
Apr
10
Ohio Dept of Health ?: Social distancing works. We are all in this together (2020)
Posted in: Uncategorized
Apr
10
News Media Outlets Have Been Ravaged by the Pandemic
Posted in: UncategorizedRoughly 28,000 workers at news companies nationwide have been laid off, furloughed or had their pay reduced. Some publications that rely on ads have shut down.
Apr
10
Number of Distressed Retailers Grows With Worsening Economy
Posted in: UncategorizedAs the coronavirus pandemic continues to exact a toll on merchants large and small–from tech-savvy startups to legacy brick-and-mortars–analysts are gaining more insights into the state of retail and the companies most acutely affected. The prevailing view, unsurprisingly, is that retail is deeply suffering while stores stay shuttered across the U.S. to comply with social…
Apr
10
This PSA About Social Distancing Is the Most Effective So Far
Posted in: UncategorizedThere are many ways to visualize a pandemic, from global heat maps to the ubiquitous line charts that have accompanied the call to “flatten the curve” by limiting the spread of COVID-19. But the Ohio Department of Health and Dayton agency Real Art have found what just might be the most effective way of showing…
Apr
10
Piper Sandler: Snapchat Is Teens’ Favorite Social Platform
Posted in: UncategorizedVisual communication continues to drive teens’ use of social media platforms, which bade well for Instagram, Snapchat and TikTok in the newest semiannual Taking Stock With Teens survey from Piper Sandler. Those app were the top three in a survey of 5,200 teens in 41 states in terms of engagement (Instagram, Snapchat, TikTok) and teens’…
Apr
10
Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tips
Posted in: UncategorizedThe World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z. Knox Frost, a virtual influencer with more than 1 million Instagram followers, is now helping solicit donations and tout social distancing, hand washing and…
Apr
10
U.S. Cellular Sends $40 Million Creative Account to Leo Burnett
Posted in: UncategorizedLast month, mobile network operator U.S. Cellular named Leo Burnett as its lead creative agency, expanding its partnership with the agency while ending its relationship with MullenLowe. MullenLowe took over the creative account in 2012, following a review that included incumbent Riney. Its work for the brand included a seven-hour pre-roll ad of grass growing…
Apr
10
Aviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Base
Posted in: UncategorizedOnce again, Aviation Gin has proven itself a titan of advertising in Adweek’s thrilling March Adness bracket, claiming the championship for the second year running. Starting with a sixth-seed ranking (because of course we have to give our heroes room to continue growing), Aviation Gin made short work of some of the world’s biggest brands….
Apr
10
Instagram Direct Messages via Desktop Are Now Available Globally
Posted in: UncategorizedInstagram began testing Instagram Direct messages via the web on desktop in January, and the Facebook-owned photo- and video-sharing platform released the feature worldwide Friday. *Sliding into your DMs* Now you can get and send Instagram Direct messages on desktop, no matter where you are in the world ???? pic.twitter.com/CT2SwuxHTv — Instagram (@instagram) April 10,…
Apr
10
It’s the Perfect Time for A New Humility
Posted in: UncategorizedHumble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […]
The post It’s the Perfect Time for A New Humility appeared first on Adpulp.
Apr
10
Dove: Courage
Posted in: Uncategorized
Film
Dove
Advertising Agency:Ogilvy, Toronto, Canada
Chief Creative Officer:Brian Murray
Group Creative Director:Christian Horsfall
Art Director:Christian Horsfall
Associate Creative Director:Pam Danowski
Copywriter:Pam Danowski
Global Executive Creative Director:Daniel Fisher
Chief Strategy Officer:Tom Kenny
Global Dove EVP:Alessandro Manfredi
Dove Canada Marketing Manager:Divya Singh
Dove Canada Brand Manager:Laura Douglas
Worldwide Managing Director:Aviva Groll
Account Director:Beth Blatch
Account Coordinator:Rebecca Tummers
Senior Print Producer:David Scanlon
PMO Lead:Mike Kerry
Executive Partner:Nadja Bellan-White
Editor:Chris Murphy
Outsider Editorial:Chris Murphy, Kristina Anzlinger, Nathan Olszewicki
Executive Producer:Kristina Anzlinger
Assistant:Nathan Olszewicki
Audio:SNDWRX
Composer:Kevin Sargent
Apr
10
Apple and Google Team Up to ‘Contact Trace’ the Coronavirus
Posted in: UncategorizedThe technology giants said they would embed a feature in iPhones and Android devices to enable people to track the virus.
Apr
10
Can Comic Books Survive the Coronavirus Era?
Posted in: UncategorizedA key distributor has halted deliveries and shops are shuttered, putting the entire industry in jeopardy: “A lot of people are going to lose their livelihoods.”
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