More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectations. Quibi was No. 1 in the Google Play store’s entertainment section, No. 2 in the Apple App Store’s entertainment section, and was among the top five apps overall…
2020 is shaping up to be a year different than nearly all the ones that came before it. And that’s true for marketers as well, who are facing a year without the Cannes Lions International Festival of Creativity, the advertising industry’s biggest event of the year. The announcement of Cannes’s cancellation came earlier this month,…
Em comunicado, a Ford anunciou que prevê um prejuízo de aproximadamente US$ 600 milhões para o seu primeiro trimestre. O resultado oficial será anunciado só no próximo dia 28/04, mas a montadora diz que já está avaliando meios de conservar o seu caixa. De acordo com a empresa, seu “colchão” de quase US$ 30 bilhões …
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Quem acompanhou o Super Bowl deste ano provavelmente já sabe do tal comercial da Jeep com Bill Murray para o evento, cujo tema foi nada menos que uma “continuação” da icônica comédia “Feitiço do Tempo”. Uma das campanhas mais bem sucedidas da edição 2020 da final da NFL, o anúncio encantou a audiência estadunidense ao …
O post Jeep reutiliza comercial do Super Bowl com Bill Murray para incentivar distanciamento social apareceu primeiro em B9.
Dentsu Aegis Network implemented a series of cost-cutting measures across its agencies last week, which includes layoffs, salary cuts and furloughs. The company set benchmarks for these measures that varied among individual agencies, sources with direct knowledge of the holding company’s operations said. Employees over a specific income all took pay cuts as an initial…
The COVID-19 pandemic forced Airbnb to temporarily halt its Experiences business, but the home-sharing platform has introduced a new way for consumers around the world to attend off-the-beaten-path events from their couches. Airbnb has launched Online Experiences, which allows hosts to continue earning income by offering their experiences on video-conferencing platform Zoom. The virtual events…
Executives at Cond? Nast, the international media company that includes publications like Vanity Fair, Vogue, GQ and The New Yorker, will temporarily reduce pay and consider the number of layoffs it has to make in response to COVID-19’s impact on its business, CEO Roger Lynch told staffers in an email today. “[I]t’s very likely our…
NBCUniversal has lined up five more advertisers as launch sponsors for its new streaming service Peacock, bringing the total number of partners to 10 ahead of Wednesday’s soft launch for Comcast Xfinity Flex and X1 customers. Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru and Verizon have signed on as some of the streamer’s…
Have you watched Tiger King on Netflix? It’s an opportune time to offer free trials in a time of tribulation. Streamers are seeing a spike in media consumption. Astonishingly, Disney+ subscriptions surpassed 50 million global subscribers. Meantime, Quibi continues to push its new service to now-housebound customers, but perhaps in the lens of a different…
Amazon is hiring an additional 75,000 temporary employees on top of the 100,000 full- and part-time workers it has added at its fulfillment centers and delivery network in the past month. The ecommerce giant announced the new hires in its daily COVID-19 blog. The first 100,000 hires are already “working at sites across the U.S….
A fim de mostrar as mudanças causadas no mundo pela pandemia de Covid-19, a designer e fotógrafa Debbie Vinci divulgou o “In the Time of Corona”, projeto que recria obras de arte icônicas retratando o atual momento. É possível conferir as versões de obras historicamente famosas de artistas como Van Gogh, Andy Warhol, Edvard Munch, …
O post Projeto “In the Time of Corona” retrata mudanças causadas pela pandemia com releitura de obras icônicas apareceu primeiro em B9.
A few people have asked me what makes the coronavirus any different from other cause marketing. Some have suggested that banning COVID-19-related award entries unfairly dismisses campaigns that have a positive influence on consumer behavior around the disaster. I understand the concern, but not everything is black and white. I have nothing against cause marketing…
In 20 years, Salesforce has gone from 4 to 35,000 employees. Its mission statement could not be more fitting for our times: “to empower companies to connect with their customers in a whole new way.” Connections are key in any organization. Often, marketing is the way to coalesce a connective message. So, how is Salesforce…
É verdade que o meio online é uma solução para ajudar o público a manter o distanciamento social durante a pandemia, mas pelo visto até no ambiente virtual há limites. Prova disso é a Amazon, que nos Estados Unidos e a partir desta segunda (13) vai começar a criar uma “fila de espera” para admitir …
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As you browse your Facebook Gaming feed, you may come across posts related to games that you’re not interested in. Did you know that Facebook allows you to “snooze,” or temporarily mute, posts related to these games? Our guide will show you how this is done. Step 1: On the Facebook Gaming feed, tap the…
Resh Sidhu has joined digital creative agency Barbarian as its executive creative director. She takes over from Leo Leone, who had served in the agency’s top creative role since 2017. It’s unclear what his future plans are. Prior to joining New York-based Barbarian, Sidhu served as group creative director at AKQA, where she worked with…
Title: Covid19 Awareness PSA by YUWEUS, Kolkata
Agency: YUWEUS, Kolkata, India
Copy: Sanjeev Dassani
Art: Aanton Mookherjee
A pandemia do coronavírus pode ter mostrado ao mundo que o home office é uma alternativa viável de trabalho para muitas empresas, mas ao mesmo tempo reforçou que certas características do escritório podem ser insubstituíveis no cotidiano. Um exemplo banal é o próprio ecossistema de trabalho: não devem ser poucos aqueles que sentem falta dos …
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Dust off those thinking caps, students, and solve some algebraic equations or fill in the blanks of Shakespearean soliloquies-because there’s a free Whopper in it for you if you do. Burger King, which recently tweaked its nickname to be the “Stay Home of the Whopper” to encourage fans to order delivery during the COVID-19 pandemic,…
O Google divulgou mais um vídeo em homenagem às pessoas que têm dedicado tempo e esforços para ajudar o próximo durante a pandemia de Covid-19. Com o título “Where There’s Help, There’s Hope”, o anúncio mostra que as pesquisas por “como ajudar” nunca estiveram tão altas no mundo. “Enquanto o mundo continua a enfrentar uma …
O post Google ressalta o poder da solidariedade em tempos de pandemia apareceu primeiro em B9.
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