To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations

Buying a luxury car is a huge commitment, and despite the trope of the middle-age crisis Mustang or Mercedes, it is not often an impulse purchase. For many consumers, the desire to own a luxury car starts with posters on a childhood bedroom wall, and car brands have focused on reaching young customers nowhere close…

KOMBO: KOMB'HOME

Isolation Update: KOMBO encourages the French population to stay home with the help of Socialclub. According to the online booking platform, staying home is the best way to soon be reunited with your loved ones. KOMBO, alongside Socialclub, decided to gift a one-way trip to meet family and friends to those who can actively prove they are respecting the safety measures. During this solitary period, we are all dreaming about social interactions. But, as governments and the media keep reminding us, staying home has become a necessity in order to stop the spread of COVID19. The booking platform will gift trips anywhere in France to meet family and friends once social distancing ends. Redirecting to their mobile web site www.restezchezvous.kombo.co., subscribers then receive messages on a regular basis asking them to activate their geolocation as proof they haven’t moved from home.

Toyota: Stay home, South Africa. And Stay safe.

Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and stay put, the agency responded with a montage of the current Toyota vehicle line-up followed by images of car keys being placed on tables and, suddenly, empty streets.

Robin Wood: Every Serving Comes With a Price

Robin Wood Print Ad - Every Serving Comes With a Price
Robin Wood Print Ad - Every Serving Comes With a Price
Robin Wood Print Ad - Every Serving Comes With a Price

In many parts of the world deforestation of natural forests is progressing at a relentless pace. Tropical forests in South America in particular are being cleared – mostly illegally – to make room for cattle farms and soya plantations. Serviceplan Campaign X has developed a striking print campaign for the environmental and nature conservation organization ROBIN WOOD, which effectively visualizes the devastating effects of deforestation.

Meat Sheets Go Meta

Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under […]

The post Meat Sheets Go Meta appeared first on Adpulp.

Headspace: Prepare for the best

Headspace Integrated Ad - Prepare for the best
Headspace Integrated Ad - Prepare for the best
Headspace Integrated Ad - Prepare for the best

Life’s bound to suck from time to time, but building a habit of daily meditation with Headspace puts you in the right mindset to handle whatever life throws at you.

Dromex: Most People

Most people will never know what dangers people face in industrial and manufacturing businesses – particularly the workers at the coal-face of it all. Dromex is committed to protecting those people every day.

Soubry: Rerversed Kiss

Havas Brussels adapted a spot from 2017 to respond to the Covid-19 crisis and makes it very clear how important it is to stay at home.

Wheaton College: Wheaton: This is Home

Produced entirely by Wheaton students, “Wheaton: This is Home” is an all-new flagship promo video for Wheaton College that explores why Wheaton is home for so many of its students.

KPG Roofings: Under each roof, there is a home

There are times when our relationships . Dark clouds engulf our sunny days and love gets locked down inside us. But all these issues could be solved if we just spend some time to stay under a single roof, and share our emotions. Don’t even talk, just stay under this roof. And under each roof, there is a home ! Wait and see the magic of Home – The roof of love

Image Source: Stay

Public interest film to urge people to stay at home during the Covid-19 crisis.

COX: Keep Going

COX Film Ad - Keep Going
COX Film Ad - Keep Going

COX: Hi

Q&A: How the NewsGuild of New York Has Been Navigating Covid-19

As media organizations continue to navigate the choppy waters brought on by Covid-19, employees who have unionized in recent years are turning to their representatives to advocate for them more than ever. The pandemic took hold of the industry at a time when many digital newsrooms began unionizing. The crisis has put an even greater…

Parkinson’s NSW: Parkipsum’s

Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s

Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.

Burger King: Wake Up Like a King

CHALLENGE: getting young people to use the Burger King app. IDEA: The Burger King app is the new alarm clock.

Turkey: #TogetherToday

Turkey Print Ad - #TogetherToday
Turkey Print Ad - #TogetherToday
Turkey Print Ad - #TogetherToday

The ultimate goal of a tourism brand like Turkey is creating appetite to attract visitors. Yet going through this unprecedented pandemic, we open heartedly wanted to support the #stayhome movement with bespoke imagery. Combining comfortable surfaces of the home and the wonderful outdoors that Turkey has to offer, we created 3 unique artworks.

WWF: They should be at home too

WWF Print Ad - They should be at home too
WWF Print Ad - They should be at home too
WWF Print Ad - They should be at home too

Around 100 raccoons, 20,000 bears, and more than 1,000 rhinos are killed each year to traffic in their bones, skin, tusks, and horns. Let’s stop the traffic, they must also be at home.

Facebook: Facebook Groups

Facebook Digital Ad - Facebook Groups
Facebook Digital Ad - Facebook Groups
Facebook Digital Ad - Facebook Groups
Facebook Digital Ad - Facebook Groups

A series to emphasize group diversity on facebook.

Popeyes’ NOLA Strong Merchandise Gives Back to Its Hometown

Though the headquarters of Popeyes Louisiana Chicken are in Miami, its hot buttery biscuit-shaped heart is still with the New Orleans community, where the fried chicken chain was founded in 1972. To give back to its hometown during this time of crisis, Popeyes is launching the NOLA Strong promotion today. Available nationwide, fried chicken fans…