Mar
28
Mar
28
YouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisis
Posted in: UncategorizedYouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and Friday, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines during the coronavirus pandemic. The Google-owned video site said, “From Cook With Me to Clean With Me, Jam With…
Mar
27
Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks
Posted in: UncategorizedChaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […]
The post Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks appeared first on Adpulp.
Mar
27
With Travel on Hold, United Airlines Donates Media Space to Unicef
Posted in: UncategorizedAs companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts. United Airlines–which has had to cut domestic capacity by 52% since the crisis began–is donating the media space purchased for its spring…
Mar
27
Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts
Posted in: UncategorizedIn a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes. Sources say that Altice-owned monetization platform Teads has spent the last week notifying publishers that its earlier revenue guarantees may not materialize, while fellow ad-tech company GumGum has proposed extended payment terms. According…
Mar
27
How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort
Posted in: UncategorizedWhat do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language…
Mar
27
5 acertos que definiram o sucesso da 1° temporada de “The Circle Brasil”
Posted in: Uncategorized
O sucesso de “The Circle Brasil” pode ser encarado como uma incógnita se considerar o momento que o programa foi ao ar. Em meio ao caos de uma pandemia que forçou o público a se fechar em casa e a explosão do “Big Brother Brasil” nas redes sociais dominando a atenção de todos, a versão …
O post 5 acertos que definiram o sucesso da 1° temporada de “The Circle Brasil” apareceu primeiro em B9.
Mar
27
Shutterstock created new virtual backgrounds for all your teleconferencing needs
Posted in: Uncategorized
Mar
27
Alan Finder, 72, Unflappable Newspaper Journalist, Dies
Posted in: UncategorizedHe managed to vitalize what in lesser hands might have been benumbing explications of property tax assessments and revisions of the City Charter.
Mar
27
Google Commits Over $800 Million to the Fight Against the Coronavirus
Posted in: UncategorizedAlphabet and Google CEO Sundar Pichai detailed a commitment of more than $800 million to support small and midsized businesses, health organizations, governments and health workers on the front lines during the ongoing coronavirus pandemic. Pichai said in a blog post Friday that $250 million in ad grants will go to the World Health Organization…
Mar
27
Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans
Posted in: UncategorizedStar Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home to his new series, Star Trek: Picard, which just aired its Season 1 finale. In an Instagram post, Stewart, whose character Jean Luc-Picard first appeared in the series Star Trek:…
Mar
27
The Actors From Contagion Want You to Stay Home and Wash Your Hands
Posted in: UncategorizedLike so many other people anxious about the novel coronavirus, you may have watched the 2011 pandemic-themed film Contagion recently. And while it’s still a sensationalized movie, of course, it turns out there is a lot of scientific expertise that went into the making of it. In part because of the film’s resurgence in popularity–it…
Mar
27
Cottonelle Discourages Toilet Paper Hoarding in New Campaign
Posted in: UncategorizedOnce a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen. In a new ad…
Mar
27
How the NFL Quickly Turned Around a PSA Involving Over 50 of the League’s Stars
Posted in: UncategorizedIn the sports world, several companies are ramping up their fundraising efforts to help with COVID-19 relief. Nike, for example, committed an initial $15 million while also promoting indoor activity through the brand’s app. Individual athletes continue to donate to various causes, including helping stadium staff manage the lack of income as leagues stay shut…
Mar
27
Riachuelo produz mais de 40 mil itens hospitalares para doação
Posted in: Uncategorized
Buscando contribuir com o atual cenário de saúde púbica do Brasil, a Riachuelo irá produzir e doar aos órgãos públicos itens hospitalares como máscaras, toucas e jalecos médicos. Esta é a segunda onda de doações da varejista, que já fabricou e doou 12 mil aventais hospitalares para pacientes, que foram entregues às Secretarias de Saúde do Estado e da Cidade de São Paulo e do Rio Grande do …
O post Riachuelo produz mais de 40 mil itens hospitalares para doação apareceu primeiro em B9.
Mar
27
#FestivalLeiaemCasa: ação do Itaú traz vídeos de contadora de histórias para famílias em quarentena
Posted in: Uncategorized
O Itaú Unibanco apresenta a partir desta sexta-feira (27) uma série de ações especiais do programa “Leia para uma Criança”, que começa com vídeos da escritora e contadora de histórias Kiara Terra, especializada em narrativas colaborativas. Publicados no YouTube oficial do banco, os conteúdos terão como tema títulos das edições 2017, 2018 e 2019 do …
O post #FestivalLeiaemCasa: ação do Itaú traz vídeos de contadora de histórias para famílias em quarentena apareceu primeiro em B9.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.