Hasta La Creative!

While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21). By changing the word “down” and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative perception of those with the condition confronted on a daily basis.

Up Syndrome is a groundbreaking initiative from Colombia aiming to instill a change in the way people with – what was previously called – Down Syndrome are viewed. It was given its original name from the British doctor John Langdon Down, the first person to describe this genetic alteration. It is by pure coincidence that his surname is Down, conjuring up negative images as it does.

The Down Syndrome Corporation’s campaign is the first to change the common social perception of the condition. Far from being debilitating, this initiative shows the many things those with ‘Up syndrome’ can achieve. This is the meaning of ‘rising up’. Those featured in the campaign are members of the corporation who share with us their great life achievements, showing us exactly why they should be recognised as ‘Up’.

Before the campaign formally began, four teasers of the daily work of corporation members were released, and the full launch took place on March 21, World Down Syndrome Day, where a short film of couples, those awaiting childbirth and others, were asked for their thoughts on how they would feel if their children were born with the condition.

The teams generated content to completely overhaul the physical and digital properties of the corporation, sending out a clear message to the world, and the campaign has now sought out more people to donate to the cause to help members of the corporation to stay “Up” at sindromedeup.com.

Serviceplan Campaign united with PENNY to launch a heroes of the neighbourhood campaign to thank their employees for working tirelessly through the Covid-19 crisis. The campaign consists of TV and online commercials, print ads and social media communication. PENNY thanks all colleagues in roughly 2,200 stores in Germany and the entire logistics team who, in this exceptional situation, are doing everything they can to provide sufficient supplies for the neighborhood on a daily basis.

Considering that word of mouth is 83% more effective than advertising*, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know.

A highly targeted direct campaign that operates at a national broadcast level.

Friend get nation, if you will.

To do this, the campaign stars literally heaps of happy Skinny customers, each fronting their own highly produced audio-visual commercial, imploring their friends and family to join them on Skinny.

In each, a happy customer stands alone in a two-person, friendship scenario – like riding a see saw, water skiing, or playing chess – and talks about how Skinny’s mobile network covers 98% of places Kiwis work and live. How Skinny are a Kiwi brand, run by Kiwis for Kiwis. That they have hundreds of thousands of the nation’s happiest mobile customers. And how they’ll do anything to save their customers money.

During the quarantine, we all pass by strange situations & feelings while staying at home! Discovering new weird working spaces! Having new challenges to make a balance between being part of a family and a team work.

Turning a city’s toxic name into a symbol of biodiversity.

Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. “After Asbestos” aims to persuade the city to change its name for one of the region’s many endangered species, to quite literally put biodiversity on the map.