Bail Out Journalists. Let Newspaper Chains Die.
Posted in: UncategorizedThe coronavirus is likely to hasten the end of advertising-driven media, our columnist writes. And government should not rescue it.
Top 100 Tech Trends in April – From Informational Chatbots to Game-Integrated Shoe Insoles (TOPLIST)
Posted in: UncategorizedCommunity Radio Fights to Stay Live (and Weird) Despite Coronavirus
Posted in: UncategorizedLocal stations have cut down on D.J.s coming to the studio, but playlists and personalities are holding strong as small stations get a chance to build bigger audiences.
How Russia’s Troll Farm Is Changing Tactics Before the Fall Election
Posted in: UncategorizedThe Kremlin-backed Internet Research Agency, which interfered in the 2016 election, is using different methods to hide itself better.
Facebook, Google and Twitter Struggle to Handle November’s Election
Posted in: UncategorizedAfter spending billions to avoid a repeat of 2016, the tech giants are careening from crisis to crisis as their foes change tactics.
BBR Saatchi & Saatchi presents: “Embracing The Haters”
Posted in: Uncategorized‘Torteet’, ‘Teami’, ‘Egozi’ and ‘Twist’ are chocolate bars from a different era. Had you come to Israel in the 1970’s you’d have found only one chocolate brand on supermarket shelves: Elite’s bars. They were the brand everyone grew up on and loved.
But with the years, the Israeli market opened up and international brands made their way into the country and its supermarkets. Israelis, many of whom had never been abroad, were enchanted by the opportunity to get a taste of being abroad even if it was only by intermediary of a chocolate bar made overseas. So they slowly began ditching Elite’s chocolate bars in favor of the international power brands – a gradual but ultimately mass exodus which ended with the shaming today of the few consumers who remained faithful to Elite bars. Consumers the public has branded as ‘weirdos’ and ‘misfits’.
But Elite refused to surrender to the haters. Instead, they decided to take a drastic step and restore its faithful consumers’ pride in eating the bars. How?
By redesigning the bars’ packaging and changing the bars’ names to what Israeli consumers reproach them most:
Twist became—- “It’s dry!”
Torteet ————- “Who (the hell) eats it?”
Teami ————– “What (the #$@!) is in it?
Egozi ————— “But why (would you eat it)?”
The bars and their redesigned packaging, were relaunched under the tagline “You can’t explain love” and distributed all over the country with our ad busting billboards in tow just to nail and spread the message (we off course also used social media and influencers to help spread the message – but we will not go into that now).
Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Elite Confectionery, Strauss Group
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Shay Israel
Art Director: Yuval Zuckerman
Copywriter: Ronni Azulay
Digital Creative Director: Idan Kligerman
Creative Social: Nofar Birenbaum, Eshchar Cohen
Creative Digital: Gal Mamalya
VP Strategic Planning: Yossi ‘Joe’ Baruch
Strategic Planner: Zemer Doron, Asaf Hauschner Regev, Lora Goichman
Marcom Director: Eva Hasson
VP Group Account Head: Lee Bryn
Account Supervisor: Sivan Bar-Dagan, Ronny Chaikin
Account Executives: Lior Ben Izhak, Tye Schreiber
VP Production: Iris Israeli
Agency Producer: Bosmat Ben-David
Video editor: Leehou Porat
Say No to Child Marriage, Say Yes to Girl Child Education
Posted in: UncategorizedAdvertising School: College of Art, Delhi, New Delhi, India
Creative Director: Pallavi Bora
Copy Writer: Pallavi Bora
Art Director: Pallavi Bora
Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someone
Posted in: UncategorizedIn the handling of communications of the coronavirus crisis, some state leaders have emerged as direct, strong voices. New York Governor Andrew Cuomo is likely the best example, but others have been forceful advocates for keeping citizens safe. In Oregon, however, Governor Kate Brown faced criticism for her fumbling of the state’s lockdown. The indecisiveness…
A Single Gesture Behind Trump Fuels an Online Conspiracy Theory
Posted in: UncategorizedDr. Anthony Fauci, the administration’s most outspoken advocate of emergency virus measures, has become the target of claims that he is mobilizing to undermine the president.
Budweiser: One Team
Posted in: Uncategorized
In uncertain times, there’s one thing that remains certain: we are #OneTeam.
Part of Collection
Ford Motor Company Wants To “Help Take Care of You”
Posted in: UncategorizedFord Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]
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