NBCUniversal’s long-running public service announcement brand The More You Know will focus on women’s empowerment for the next year. A series of on-air and online public service announcements featuring NBCUniversal talent like Today show anchors Savannah Gurthie, Hoda Kotb and Al Roker, This Is Us’ Chris Sullivan and Project Runway’s Nina Garcia will deliver messages…
Foi há algumas semanas, quando o COVID-19 chegou ao “centro” do mundo (a Europa), que o verdadeiro pânico mundial se instalou. A quantidade de canais de televisão, estações de rádio e páginas de jornais dedicados ao assunto foi diretamente proporcional à quantidade de pessoas que de uma hora pra outra ficaram em alerta máximo com …
O post SXSW 2020: A resistência do South By Southwest apareceu primeiro em B9.
Em Austin, Texas, uma pequena vila foi construída afastada do centro da cidade, projetado para que pessoas sem teto tenham onde ficar. Segundo a Fast Company, o material das paredes é bastante semelhante ao de concreto, e tudo foi impresso por uma máquina de dez metros de altura. O projeto, nomeado Community First! Village, é …
O post Vila para moradores de rua em Austin conta com casas feitas de impressão 3D apareceu primeiro em B9.
Did you know that Yelp allows you to share your own profile through email, text message and more? For instance, if you want to invite your friends to follow you on the social network, you may want to send them a link to your profile. Our guide will show you how to share your profile…
Women are winning in many ways. Some of them stand as the driving force behind disruptive challenger brands. They’re taking on leadership roles, starting their own companies, bringing new ideas to life, starring in counterculture campaigns, fundraising, no longer being retouched, and even sharing their struggles about building a brand. But while awareness about women…
Depois do “Aviãozinho da Skol”, que prometeu afastar a chuva durante o Carnaval de São Paulo, a Skol inova mais uma vez querendo estender o verão no Brasil. Para isso, a marca desenvolveu um guarda-sol especial capaz de transformar energia solar em luz. Até o dia 13 de março, os consumidores que interagirem nas redes …
O post Com tecnologia e energia solar, Skol quer prolongar o verão brasileiro apareceu primeiro em B9.
History is filled with successful female leaders and pioneers–Cleopatra, Elizabeth I, Catherine the Great, Joan of Arc, Maya Angelou, Ada Lovelace, Amelia Earhart. Today, some of the most successful, well-known brands are led by strong female CEOs like Mary T. Barra at General Motors, Michele Buck at The Hershey Company or Jill Soltau at JCPenney….
Since Aerie launched its #AerieReal campaign in 2014, the lingerie and lifestyle brand has aimed to promote women’s empowerment and body positivity through efforts like not retouching ads, casting models with disabilities and illnesses, and leveraging celebrity and influencer ambassadors known as Aerie Role Models. The American Eagle-owned brand’s platform has grown to have 13…
Ulta Beauty’s chief marketing officer lives by a mantra that goes, “What got you here won’t get you there.” Shelley Haus, who was promoted to CMO at the retailer in December, shared those words of wisdom onstage at Adweek’s Challenger Brands Summit in New York on Wednesday as she discussed how the 30-year-old company is…
Um novo comercial da Fanta aposta em um conceito bizarro até mesmo para a marca, habituada a campanhas regidas à base da “zoeira jovem” nos últimos tempos. O nome “Idiots Are Amazing” já entrega a proposta da peça, que faz o elogio à verdadeira nação de pessoas que se dispõem diariamente a cometer e registrar …
O post Novo comercial da Fanta é uma grande homenagem aos atos idiotas apareceu primeiro em B9.
We enjoy the day much more when we’re traveling. To learn or improve a language while visiting another country, count on Casablanca Turismo, the only partner agency of EF Intercâmbios in all the State of Ceará. Study English, Spanish, French, Mandarin or whatever language you prefer in exchange programs from two weeks onwards, and in more than 50 schools around the world. Who said that the experience that the market demands and that you dream of experiencing cannot happen at the same time?
This year, the Pamonhas do Cezar restaurant franchise decided to celebrate International Women’s Day in a different way, giving space to information that shows the inequality between men and women in Brazil. The first step towards change is information.
“Slowly cooked fast food” implies to master the grill art: to turn on the fire, understanding the perfect cooking times and all the skills of a grill expert. This premise is resume in GRILL MASTER a graphic representation of the brand attribute of Burger King by which it pretends to be positioned as the best grilled hamburger company in the industry.
Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com’s case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros […]
The post When A Small Percentage of Readers and Fans Also Become Customers, You’re In Business appeared first on Adpulp.
The global advertising industry is no stranger to disruption and turmoil. Agencies and media companies have endured everything from natural disasters to overthrown governments, but these scenarios rarely spill beyond national borders. The current outbreak of COVID-19, however, is different. Between widespread travel restrictions and a dense cloud of uncertainty, the global advertising machine is…
Para marcar a celebração de mais um Dia Internacional da Mulher, a agência inglesa VCCP decidiu voltar as atenções para o tema do sexismo nosso de cada dia no ambiente de trabalho, um problema recorrente de qualquer escritório e que às vezes se manifesta das formas mais sutis. E como escancarar isso é uma atitude …
O post Agência lança série de almofadas com frases sexistas do ambiente de trabalho para o Dia Internacional da Mulher apareceu primeiro em B9.
Apesar dos diversos cancelamentos de grandes empresas que estão preferindo evitar a aglomeração do festival por conta da atual epidemia de coronavírus, o SXSW 2020 vai acontecer. E, como já é tradicional do evento, há sempre uma lista de assuntos que prometem dominar os painéis e debates em cada edição. Neste ano, a proposta do …
O post SXSW 2020 trends: os 10 assuntos que vão dominar o festival neste ano apareceu primeiro em B9.
If you bring your face closer to the glass you will notice that the vehicle collides with the object next to it. Just like what can happen if you drink and drive.
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