Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Odds are you’re reading this not on your way…
Suki Waterhouse, a model and actress who has starred in films such as Pride and Prejudice and Zombies and fronted fashion campaigns for brands like Burberry, looks good in pretty much any outfit–including when said outfit is made out of furniture. Waterhouse does just that in the latest work from Argos, a British retailer that…
Express Mail is a postal service that wanted to inform their clients about worldwide delivery. Postmarks are one thing all international deliveries have in common. They indicate in a very direct manner where the package was sent. We took the idea of postmarks, but delivered the message about destination in more catchy way.
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra
Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.
Over the past 40 years, two factors–technology and Wall Street–have totally rewritten how brands are built. Both drove us to short-term, transactional marketing. Technology’s impact is obvious: an upended media landscape, one-to-one customer relationships at scale, a new retail channel capable of delivering almost instantaneous gratification, the constant thrum and beat of social media. Wall…
Hiring recruiters look for them. Executives bring them along when they move to different jobs. Purple squirrels are magical marketers who can do it all. Although the exact origin of the term is unknown, they’re known for having technical skills, financial know-how and emotional intelligence. We asked several marketing leaders at Adweek’s CMO Moves Summit…
The critically adored drama Mr. Robot wasn’t a science-fiction show–despite its title–yet it was one of the best series ever to tackle technology and its terrifying central role in our lives. And now that the USA Network series wrapped its four-season run last December, creator Sam Esmail is ready to tackle the topic again. Esmail’s…
More than a glorified home speaker, the simple plastic cylinder that is Amazon’s Echo device has been billed as a portal into a new way of interacting with technology. It can serve up everything from muse-like creative inspiration to recipes with a few spoken words of command. But despite a saturation of such devices in…
Meet the winners of this year’s CMO Vanguard Awards. By spearheading efforts that are culture focused, customer first and data driven, these marketing execs are finding new ways to make their brands both of the moment and ahead of the curve.
For many years, more than I really care to admit, I’ve covered the ebb and flow of marketing and media, watching the industry successfully navigate emergencies of epic proportions, from 9/11 to the 2003 Northeast blackout and hurricanes. Each time, advancements in technology enabled us to better communicate and serve our customers. Each time, the…
Social media companies are delivering reliable information in the coronavirus crisis. Why can’t they do that all the time?
Cinemas, already contending with streaming services, are now facing the prospect of no audiences and no new films because of the coronavirus pandemic.
The coronavirus pandemic hurt new films like “Bloodshot” and “The Hunt.” But the faith-based “I Still Believe” found an audience.
Lots of hand sanitizer and a closed set are part of the cable network’s preparations for a debate between two septuagenarian Democrats.
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]
The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.
The pledge some companies took, in the face of the coronavirus pandemic, also calls for them to open public Wi-Fi hot spots and waive late fees, the F.C.C. said.
Subway is launching a campaign for its Toasted Bites range – three inch, square ciabatta bread rolls with a variety of filling options – specifically targeting the 16-24 age group with mobile and digital advertising activity.
With a youth audience who are harder than ever to reach, engage with media only on their own terms and without any platform loyalty, Above+Beyond needed to spread awareness of the product and cement Subway as a brand for this audience.
Invading the internet, the campaign appears across all relevant online spaces, with a super-simple, hyper-entertaining audio/visual ‘hook’, that’s purposefully catchy and impossible to get out of your head. It’s one word, BITES.
Given the audience’s dislike of overt brand messaging, the weird and wonderful animated content has been created in a tone and energy that reflects their internet content consumption habits. Everything from short-form un-skippable Instagram and Snapchat Stories, Spotify partnerships and Snapchat lenses to Bites messages via YouTube influencers, TikTok challenges and Twitch partnerships. All delivered in a way that is irresistible to the eye and the ear and screams flavour.
Every touchpoint is purposefully bite-sized, so it doesn’t pull users away from their regular content, but is disruptive and repetitive to keep Subway top of mind. This approach allows the campaign to be high-frequency and hyper-targeted, with a wealth of unique assets existing only in environments native to the target audience.
The Communist Party is trying to fill the airwaves with positive stories about its battle against the virus. Chinese reporters, buoyed by widespread calls for free speech, are resisting.
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