In mid-February, Vox Media’s leadership team began discussing how it would operate should the coronavirus move to the United States. It was March 10 when they made their first call–to encourage people to work from home. The following day, as they watched schools across the nation begin to close, the team took to their communication…
O conceito de influenciador virtual (ou influenciador artificial) já existe há algum tempo, inclusive com marcas como Supreme, Prada e Dior adotando modelos criados digitalmente em algumas de suas campanhas. Agora, a Puma criou a sua própria influenciadora virtual para representar a região do Sudeste Asiático como parte das ações de divulgação do novo modelo …
O post Puma apresenta Maya, sua influenciadora virtual na Ásia apareceu primeiro em B9.
In response to “significant increase in demand” and “unprecedented” labor needs, Amazon said it plans to hire 100,000 full- and part-time positions in its fulfillment centers and delivery network. In a blog post, Amazon said the new positions will help “meet the surge in demand from people relying on Amazon’s service during this stressful time,…
Twitter provided an update on how it plans to keep its platform up and running during the coronavirus pandemic, as well as further steps it is taking to protect its employees. In moves similar to those revealed by YouTube and Facebook, more monitoring of potentially abusive and manipulative content will be handled by Twitter’s machine…
It took about one week for the growing threat of the novel coronavirus to obliterate this year’s upfront season, with nearly every media company canceling their planned presentations. May’s annual upfronts week was wiped out in its entirety last Thursday, as every major media company pulled the plug on their appearances over several hours, and…
Asian representation in media has catapulted lately, for better–and for worse. On the one hand, Asians are characterized as a “model minority” deserving of Oscar wins, crazy talented and “crazy rich,” with our own take on heartwarming family comedies. On the other hand, the very same communities are vilified and held at a distance as…
Em uma ação por enquanto inédita no mercado publicitário, a Ford decidiu suspender todas as campanhas de divulgação de seus veículos nos Estados Unidos para dar voz a uma nova e focada exclusivamente na promoção de apoio da companhia a seus clientes durante a crise do coronavírus. Entre as medidas previstas neste plano de suporte, …
O post Em meio à pandemia, Ford lança campanha de apoio a consumidores afetados pelo coronavírus apareceu primeiro em B9.
To spark interest in Foundry 852 – A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our ‘Space to Create’ campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.
For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.
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| THE ORIGINAL? Mc Donald’s Filet-O-Fish – 02-2019 Click on image to enlarge Source : BestAdsOnTV, Adeevee, AdForum Agency : Leo Burnett, San Jose (Costa Rica) |
LESS ORIGINAL Mc Donald’s Filet-O-Fish – 03-2020 Click on image to enlarge Source : Adsoftheworld Agency : TBWA San Juan (Puerto Rico) |
With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […]
The post Repurposing for the Public Good: What Compassionate Companies Are Doing to Help appeared first on Adpulp.
Did you know that Yelp allows you to bookmark businesses so that you can easily reference them later on? You can save these bookmarks to collections, which can be either private or public. Our guide will show you how this works. Note: These screenshots were captured in the Yelp application on iOS. Step 1: Tap…
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