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A Nintendo apresentou hoje, 30/01, seu relatório sobre o último trimestre de 2019, mostrando o maior lucro trimestral da empresa em 10 anos. Os bons números são resultado da forte demanda pelo console Switch durante a temporada de compras no final do ano. O lucro operacional do trimestre outubro-dezembro aumentou 6%, indo de 158,6 bilhões …

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In Procter & Gamble’s upcoming Super Bowl spot, a bowl of chili has hit the fan–literally–at Sofia Vergara’s house party, and she’s turning to America for assistance with the cleanup. In the company’s first multi-brand commercial, P&G is asking viewers to get involved by visiting WhenWeComeTogether.com, an interactive site that allows users to direct the…

Eventbrite’s chief marketing officer, Brian Irving, is leaving the event management and ticketing platform to join Facebook as global head of marketing for augmented and virtual reality products. Before joining the social network in March, Irving will take some time off to spend with his family. In his new role, he will report to Rebecca…

Comprada em 2018 pela PepsiCo, a marca de refrigerantes caseiros SodaStream este ano retorna à transmissão do Super Bowl depois de um intervalo de seis anos com um comercial para lá de ambicioso. Produzido pela Goodby Silverstein & Partners, o anúncio “Water On Mars” que vai ao ar depois do intervalo do jogo da NFL …

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Benh Zeitlin (“Beasts of the Southern Wild”) and Tom McCarthy (“Spotlight”) each found that the awards machine distracted from the real work.

A number of merger and acquisition transactions in retail are being floated in late January, as retail’s transformation continues to steam ahead. While Gap nixed its plans to spin off Old Navy, other retail conglomerates are expected to explore splitting off key banners. Potential deals include a sale of Victoria’s Secret by L Brands, an…

Twitter users who search for information on the recent coronavirus epidemic will see dedicated prompts that guide them to “credible, authoritative information,” while halting auto-suggest results that it deems likely to direct users to non-credible content. The social network said there have been more than 15 million related tweets over the past four weeks. Jun…

MIAMI–Here at Adweek, the Super Bowl is also our own Super Bowl. Even though we focus most of our coverage on the multimillion-dollar commercials, it would all be meaningless if not for the actual game being played between the Pepsi and Budweiser ads. During Super Bowl media night, the National Football League lets its star…