In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.
A campaign consisting of outdoor banner sign posts that will be placed on the drive leading up to the Adler Planetarium and along Michigan Avenue. These will cause people to take a second look due to the lighthearted dialogue and remember that science is fun at The Adler.
A literal representation of “you are what you eat”. Dogs will always put their mouths in places they don’t belong. Eliminate the dog breath that follows with a tasty treat!
Creating a launch campaign for Burger King’s new ‘kosher bacon’ product range made from turkey. The challenge was to create a huge buzz on a modest budget which would encourage customers in Israel to try Burger King’s new product range. Harder still – how could the campaign turn the limitations of kosher requirements, ‘kosher bacon’ into an advantage? The limitations of kosher bacon had to be transformed into an advantage. The strategy was to lean-in, play on the concept of kosher bacon with pride and humor, and find a presenter who would combine the components required to maximize the effect of the launch through a movie commercial, Instagram stories, Facebook and digital billboards across Israel. That perfect presenter was Melech Zilbershlag, an internet celebrity, comedian and content creator from a Haredi community with appeal to religious and secular audiences alike. Melech, a name which translates to ‘King’ in English fits perfectly with the Burger King brand. His youthfulness, humor and religious background were able to reassure customers that the turkey-based product range was indeed kosher, and appeal to the brand’s core audiences. Melech’s internet fame also afforded significant organic exposure through his digital and online platforms. The commercial went all the way into the 4th place on youtube Israel rank for November.
“Chop Knuckle” being a local form of commendation has been remodeled to appreciate clients, friends and family in this period of festivity. It signifies a level of close relationship that seals beautiful moments shared in happiness.
Every year Santa Claus travels the world in only one night to deliver thousands of gifts, but due to lack of time and speed, some of them fall from the sled. This year, one SUV is ready to save Christmas. Jeep® Renegade. The only one prepared for every terrain, condition, and challenge. Santa rescue is a game created on the Jeep® Europe Instagram story and available on all the EMEA Jeep® Instagram channels.
As we head into the 2020 presidential election year, experts are forecasting a record-breaking amount of money spent on political advertising. With new avenues to reach voters, including a slew of social media platforms and OTT devices, campaign ad dollars will likely shift from traditional channels. Here are six key insights from the race gathered…
Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps. Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine Tanasy, executive director of naming and verbal identity…
(TrendHunter.com) All of the 2019 commercial trends were designed to captivate audiences, and entice consumers into making purchases. Advertisers are continuously having to create content that stands out to consumers…
(TrendHunter.com) The ‘NAWA’ eBike is an impressive transportation solution for those who live in urban areas who are looking for a way to ditch traditional cars and/or a reliance on public transit. The…
(TrendHunter.com) The top 2019 hair trends offer a look at the bold style statements people are making with accessories, as well as the innovative products, treatments and gadgets that they are using to support…
(TrendHunter.com) The top 2020 social media trends reflect changes that have been made to major platforms over the last year to address concerns like privacy and mental health, as well as the emergence of new…
Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the […]
(TrendHunter.com) Many of the 2019 market trends are pushing industries forward, and in some cases in new directions. Various business are finding new ways to meet consumer demands in both emerging and pre-existing…
(TrendHunter.com) The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of…
(TrendHunter.com) The 2019 beverage trends demonstrate that the shift toward wellness and healthy living is only continuing to grow.
Though the idea of healthy beverages is nothing new, brands have taken things to a…
(TrendHunter.com) From spud-shaped hotels to overnight accommodations in the Louvre, the 2019 travel trends reveal that consumers are increasingly looking for out-of-the-box vacation ideas.
When it comes to hotels,…
As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes are shaping advertising. Here’s what we heard. Click here for more…
With store closures, one-day shipping wars between Amazon and Walmart, the ongoing tariff debacle with the U.S. and China and multiple CEO shakeups, 2019 was yet another volatile year for the retail industry. Click here to read more. The industry saw some gains as well, with numerous acquisitions of digitally native brands and more store…
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