Facebook is getting into the Big Game. The social media giant confirmed to Adweek that it will be running an ad during Super Bowl 54, marking the first time the company has ever advertised in a Super Bowl. Facebook will be running a 60-second ad during the game–it has not yet revealed which quarter the…
Tweets with shared lists will begin looking a lot better starting Wednesday, at least on iOS and Android. Twitter said in a tweet that when users share lists, those tweets will contain images, instead of often-unwieldly URLs. Long URLs, no longer. Starting today, when you share a list on Twitter, it’ll have an image instead…
(TrendHunter.com) Many of the 2019 wedding trends showcase a shift from grandiose traditional events to affordable, micro-weddings, ranging from direct-to-consumer artisan jewelers to affordable micro-wedding packages….
Que ano turbulento para a cultura brasileira em geral! Começamos 2019 dando adeus ao Ministério da Cultura e de lá pra cá não foram poucas as polêmicas e decisões questionáveis do Governo Federal, especialmente em relação ao setor audiovisual com o congelamento de recursos e a paralisação de muitos projetos. Vale dizer ainda que nunca …
O post Os 10 melhores álbuns nacionais de 2019 apareceu primeiro em B9.
After three years and more than 130 columns, the smartphone was tops. There were also some deliberate Luddites among us.
As if the television industry needed more proof that the NFL is its single most valuable resource in continuing to draw audience, football dominated the year’s most-watched telecasts and regular series in total viewers, according to new data from Nielsen. Eight of 2019’s 10 highest-rated single telecasts were football games, and NFL games also took…
An eerily lifelike digital avatar of self-help guru Deepak Chopra holds forth about the “endless possibilities of meta-human” from a video screen. He’s an artificially intelligent clone from Silicon Valley-based AI Foundation. The startup wants to eventually digitize everyone in this manner, uploading the sum total of the subject’s recorded words and text output to…
On Dec. 18, Fiat Chrysler Automobiles N.V. and Peugeot S.A. (also known as Groupe PSA), made automotive history by agreeing to a binding 50-50 merger of their businesses that’ll wind up becoming a massive $50 billion international car conglomerate (the third largest by revenue in the industry and the fourth largest by volume). The merged…
The holiday season is an ideal time for brands to bring online shops and campaigns offline with interactive pop-ups, which can provide consumers with gift ideas and festive social media fodder. From Chanel’s wintery pop-up with an AR snow globe to Yahoo Mail and BuzzFeed’s gamified marketplace, here’s how eight brands have engaged consumers this…
Bed Bath & Beyond’s CEO Mark Tritton, who took the reins in early November, is shaking up his C-suite. Five C-level executives are leaving the home goods retailer: the chief merchandising officer, the chief marketing officer, the chief digital officer, the chief legal officer and general counsel and the chief administrative officer, the company announced…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
We’re coming to the end of a decade of constantly rising consumer expectations, but the trend will only continue as we enter the 2020s. The past 10 years brought a lot of change. In 2010, on-demand services were just emerging, and we thought about mobile in terms of social apps, not commerce. This year, for…
Facebook released several holiday-related features for its stand-alone Messenger Kids application, including the ability for parents to play Santa. Special artwork and effects for the holidays were created exclusively for Messenger Kids, including masks, filters and stickers. Messenger Kids product manager Morgan Brown said in a blog post that kids can enjoy “rocking out as…
Toyota announced today that it’s back for Super Bowl LIV, making it the brand’s third year in a row in the Big Game. The 60-second spot, created by Saatchi & Saatchi, will feature the brand’s new Highlander SUV. “The Highlander is currently the best-selling model in the midsize SUV segment,” said Ed Laukes, group vice…
Instagram began testing parent company Facebook’s Brand Collabs Manager branded content partnerships tool with roughly 40 creators in the U.S., partially as a response to reaction to its test of hiding like counts. Facebook introduced Brand Collabs Manager in June 2018 to help match up advertisers and creators for branded content partnerships. Instagram said the…
(TrendHunter.com) Those looking for tomorrow’s emerging innovations should look no further than this list of 2020 Business trends, as it offers the top industry insights from this year in an effort to pave the…
Blood is going to waste each year because of an outdated policy, which says that gay or bisexual men can only donate as long as they abstain from sex for three months.
Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation.
We’re opening the Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest. It will open on November 23, 2019, at a secret location in London. Qualified medical professionals will take and test the blood and help show how effective individualised risk assessment could be at introducing new, safe blood donors into the system.
With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand.
To find out more about the campaign, visit www.BloodWithoutBias.com
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