Bloomberg Media Makes First Acquisition in 10 Years, Secures CityLab From The Atlantic

Another media acquisition is afoot. Bloomberg Media intends to purchase CityLab, a brand from The Atlantic that was created in 2011 as a standalone website devoted to covering cities and how they are innovating for the future. The transaction is expected to close by the end of the year, and financial terms of the arrangement…

An Agency’s Solution to Archaic Tampon Dispensers Is Also Making a Point About Tech

Huge initially created Hooha, the world’s first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee’s idea to emphasize why the tech industry should include more women in product development, especially for…

Amazon alega que perdeu contrato de US$ 10 bilhões por culpa de Donald Trump

cover-amazon

A Amazon afirmou que perdeu um contrato de US$ 10 bilhões com o Departamento de Defesa dos Estados Unidos, e a culpa seria de Donald Trump. De acordo com a empresa, durante o processo de licitação para definir a empresa que cuidaria do JEDI (Joint Enterprise Defense Infrastructure), que é o sistema de computação em …

O post Amazon alega que perdeu contrato de US$ 10 bilhões por culpa de Donald Trump apareceu primeiro em B9.

6 Ways Fast-Fashion Brands Can Fight for Consumer Attention

As the backlash against fast-fashion claims yet another victim in Forever 21’s bankruptcy, H&M’s CEO Karl-Johan Persson has spoken out about his concerns for a culture of shaming consumers that blames them for abandoning fashion brands. However, the state of fashion today is symptomatic of a shift toward healthier purchasing habits. Consumers are beginning to…

Da “Kombucha girl” a “Old Town Road”, TikTok lança sua retrospectiva de 2019

oldtownroad

Se há alguém que sai de 2019 com o saldo extremamente positivo, este é o TikTok. A rede social da ByteDance este ano registrou taxas de crescimento espetaculares, conseguindo superar até mesmo plataforma já estabelecidas como o Instagram em número de downloads. E quem alavancou isso foi sem dúvida a comunidade do aplicativo, que criou …

O post Da “Kombucha girl” a “Old Town Road”, TikTok lança sua retrospectiva de 2019 apareceu primeiro em B9.

Creative Circle: Senior Digital Content Writer

competitive:

Creative Circle:
Position: Senior Digital Content WriterLocation: Baltimore, MDStatus: Freelance/ possible Full TimeEstimated Duration: Possible Full TimeStarts: Janua
Baltimore, MD, Maryland

New Pinterest Trends Tool Provides Top Keywords in US Over Past 12 Months

Pinterest launched a new tool Tuesday called Pinterest Trends that enables people to access the platform’s top search keywords in the U.S. over the past 12 months. Pinterest Trends, which is currently in beta, has begun rolling out on desktop in the U.S. and will eventually be extended worldwide. Starting in early January, anyone will…

Amazon Says Trump ‘Screwed’ It Out of $10 Billion JEDI Contract

Lawyers for Amazon’s cloud computing arm, Amazon Web Services, filed a 103-page document in U.S. federal claims court to protest the U.S. Department of Defense awarding its $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. Citing intervention by President Donald Trump and his personal vendetta against Amazon and its founder, Jeff Bezos, the…

Pinterest 100: Trends to Watch in 2020

Pinterest took the wraps off the 2020 version of its annual Pinterest 100 list of emerging trends to watch in the coming year. The company said in a blog post, “Our data tells us that more than ever, people are thinking and acting globally and sustainably. They’re staying home to work, entertain or be entertained,…

Spotify: Here’s How to Turn Off Feedback Sounds

By default, when you listen to content on Spotify while using headphones, the application will play feedback sounds as you control what you’re listening to. However, did you know that you can turn these sounds off if you don’t want to hear them? Our guide will show you how this is done. Note: These screenshots…

Louis Vuitton e Riot Games fazem parceria para coleção especial “League of Legends”

louis-vuitton-league-of-legends

A marca de luxo Louis Vuitton anunciou uma parceria com a Riot Games para a criação de uma coleção especial de “League of Legends”. A coleção cápsula “LVxLOL” foi projetada por Nicolas Ghesquière, diretor artístico de coleções femininas da grife. As peças variam de preço de um bandeau (um tipo de top) de US$ 170,00 …

O post Louis Vuitton e Riot Games fazem parceria para coleção especial “League of Legends” apareceu primeiro em B9.

Bradesco quer que você “brilhe do seu jeito” em comercial de Natal

1[2]

Depois de no ano passado fazer de seu comercial de Natal uma bela mensagem de inclusão, o Bradesco resolveu repetir a receita do sucesso em 2019 e fazer uma “continuação” de “Faça Acontecer”. A mensagem da vez? “Em 2020, brilhe do seu jeito”. Criada pela Publicis e produzido pela Zombie Studios, a campanha é liderada …

O post Bradesco quer que você “brilhe do seu jeito” em comercial de Natal apareceu primeiro em B9.

Cartoons de Glauco viram peças de vestuário e itens colecionáveis

glauco-cartoon

As obras do cartunista Glauco Vilas Boas ficarão eternamente vivas com o projeto Glauco Cartoon, ecommerce com itens de vestuário e peças colecionáveis que será lançado na próxima quarta-feira, 11/12, no Museu do Objeto Brasileiro, em São Paulo. As peças serão vendidas no site oficial e contará com uma sessão chamada Glauco Convida, em que …

O post Cartoons de Glauco viram peças de vestuário e itens colecionáveis apareceu primeiro em B9.

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad manager. With this capability, advertisers worldwide can now create an AR effect within the free-to-use…

“História de um Casamento” investiga fim de ciclos sob a perspectiva de dois artistas

WYB_3269.nef

Utilizar o cinema para investigar o relacionamento entre um casal não é algo novo. Na história do cinema, dois cineastas se destacam por terem feito isso em alto nível. Enquanto Ingmar Bergman em seu “Cenas de um Casamento” partia do retrato do matrimônio para questionar todo o modelo cristão patriarcal de sociedade e nossos padrões …

O post “História de um Casamento” investiga fim de ciclos sob a perspectiva de dois artistas apareceu primeiro em B9.

The 10 Best TV Shows of 2019

With Peak TV still not close to peaking–the number of scripted series airing this year likely topped 500 for the first time ever, and is expected to rise even higher in 2020–it’s impossible not to feel overwhelmed by the endless onslaught of new content that arrives on a daily basis. Click here to read more….

The Best TV Shows of 2019; Is Hero Worship in Advertising Dead?: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Walmart Pulls Cocaine-Themed Third-Party Holiday Sweaters From Its Canadian…

Burger King: Comedian

PR, Print
Burger King

With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously.

An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.

Advertising Agency:Buzzman, Paris, France
President and Executive Creative Director:Georges Mohammed-Cherif
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Copywriters:Philippe Boucheron & Patrice Lucet
Business Director:Loïc Coelho
Head of PR & Communication:Ame?lie Juillet
PR & Communication:Manager Paul Renaudineau

Cox Automotive: OEM Account Executive

competitive:

Cox Automotive:
OEM AE Job Description The Enterprise Media Solutions Sales team is responsible for maintaining and expanding relationships with Cox Automotive’s high
Irvine, California

Guinness: Clear


Integrated
Guinness

Advertising Agency:AMV BBDO, London, United Kingdom
Production Company:Mjz
Editing Company:White House Post
Sound Studio:String and Tins
Post Production Company:The Mill