Amazon Prime Video consistently gets creative with its experiential marketing campaigns for The Marvelous Mrs. Maisel. For Season 1 of the period comedy series, the streaming service revived Jewish delicatessen Carnegie Deli in New York. For Season 2, the brand hosted Maisel Day, rolling back pricing to 1959 at 40 retailers in Los Angeles. To…
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| THE ORIGINAL? Sinteplast Eco-Paint “Sky Blue” – 05-2019 “Save the colors of nature” Source : Adeevee Agency : VML Young & Rubicam (Argentina) |
LESS ORIGINAL WWF / Color of the year – 12-2019 “Save classic blue” Source : Adsoftheworld Agency : White Rabbit (Hungary) |
The Christmas holiday is not just about glittering lights and jingle bells. It’s one of the most violent holiday seasons of the year. To remind us that the holidays can be far from joyful, Non-Violence created an ad that put a classic Christmas song in a violent context to show the dark side of Christmas.
Among the best ads of 2019, there were spots that made us go “aww” or “heck yeah!” Some made a lot of noise, while others were purely visual, like Ikea using its products to recreate famous living rooms from beloved TV shows. In this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner…
Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage…
The white ghost with the yellow background will soon be haunting millions of new devices once holiday gifts are unwrapped. Snapchat said it expects 34 million of its users in the U.S. to get new phones this holiday season. The company added that U.S. Snapchatters spent an extra 280 million hours on the messaging application…
Se Deus é onipresente, o Google também está quase lá. A empresa revelou em um post no seu blog oficial que o Google Earth agora cobre mais de 98% do mundo e já capturou mais de 16 milhões de quilômetros pelo Street View. Para colocar esses números em perspectiva, o Google compartilhou que a distância …
O post Google Earth já cobre 98% do mundo apareceu primeiro em B9.
O Itaú lançou esta semana a sua última campanha do ano de 2019 e, como no ano passado, o banco este ano resolveu promover uma grande reflexão sobre viver sociedade e (principalmente) o futuro da humanidade. O grande destaque do comercial preparado pela Africa, porém, é mesmo a presença de Matheus Nachtergaele, que vive um …
O post Com robô dublado por Matheus Nachtergaele, Itaú prega por futuro mais humano em comercial de fim de ano apareceu primeiro em B9.
NBCUniversal CEO Steve Burke will leave the company in August 2020, just months after he sees through the anticipated launch of the broadcaster’s streaming offering Peacock, the company confirmed this morning. Burke, a longtime Comcast executive who has headed up the media and entertainment conglomerate since Comcast acquired the company in 2011, will step aside…
A Billboard anunciou uma mudança significativa na forma como monitora o sucesso dos álbuns que integram o famoso ranking Billboard 200,que mede os discos mais ouvidos a cada semana. A partir do próximo ano, os streams de plataformas de vídeo, como o YouTube, serão incluídos na contabilização. A mudança vem depois que, em setembro deste …
O post Billboard muda regras e passa a contabilizar streams do YouTube para o ranking de álbuns mais ouvidos apareceu primeiro em B9.
Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion.
Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year.
This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting.
With temperatures eclipsing 90 degrees Fahrenheit for 9 months out of the year, the scorching Texas heat wreaks havoc on the oak barrels, often causing them to leak, crack, or break altogether. But in turn, it allows the bourbon inside to extract all the color and flavor possible, yielding a darker, richer, and fuller bourbon than any out there.
Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher is reinventing itself as a modern media organization, creating its own publication and a new and improved, custom CMS to be used across its portfolio for a…
Jonathan Van Ness is known for making you feel all the feels, but can he make you feel tingly? SodaStream recruited him to parody ASMR videos in their latest holiday ad. The Queer Eye star joins hundreds of other smooth talkers as he whispers into microphones, clinks, taps, and crunches his way through the two-minute…
A Electrolux, junto à empresa United Minds, conduziu uma pesquisa global para descobrir os comportamentos e preocupações das pessoas quando o assunto é sustentabilidade. Foram entrevistados mais de 9 mil moradores de São Paulo, Santiago, Buenos Aires, Estocolmo, São Francisco, Shangai, Hanói, Varsóvia e Melbourne. Entre os destaques, a pesquisa aponta que 1 a cada …
O post Pesquisa da Electrolux mostra “expectativa x realidade” das pessoas sobre sustentabilidade apareceu primeiro em B9.
Assim como o rival Uber, o Lyft nos últimos meses tem buscado aumentar o escopo de seus serviços para expandir as fontes de receita da companhia. E depois de um programa altruísta de descarte de veículos, a empresa agora está entrando de cabeça no negócio de aluguel de carros. Anunciado no fim de semana passada, …
O post Lyft lança serviço de aluguel de carros em São Francisco e Los Angeles apareceu primeiro em B9.
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