Advertisers have a way of turning most any product into a presentable pitch, but that’ll soon prove challenging for those in the travel industry as worsening climate change turns the world’s most beautiful destinations into scenes from the apocalypse. That’s the pitch for the new social campaign created by FF Los Angeles for Fridays For…
Agency holiday cards keep rolling in, so we’re going to keep showcasing some of the best of 2019. You can find the link to our first roundup here. Aloysius Butler & Clark–The AB&C’s of Holiday Survival Aloysius Butler & Clark has created a holiday survival guide and care package to help us all get through…
Aviso: esta nota conta com leves spoilers de “Star Wars: A Ascensão Skywalker” “Star Wars: A Ascensão Skywalker” está tocando o terror nas bilheterias e rachando ainda mais a comunidade de fãs em torno dos destinos finais da franquia, mas enquanto todo mundo debate se o desfecho da saga é satisfatório ou não um elemento …
O post Um acontecimento importante de “A Ascensão Skywalker” ficou de fora do filme, mas foi parar no “Fortnite” apareceu primeiro em B9.
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CMM is a mid-sized, full-service integrated agency, specializing in beauty, lifestyle, and personal care. Our full-service PR and Digital Marketing…
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Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to what makes the vertical storytelling format special. Ads in Stories are often just awkwardly cut from traditional 30-second spots, and tapping through organic branded content can feel equally underwhelming. That’s why it’s…
Before we know it, the industry will be descending upon the South of France and the annual pilgrimage of creativity once again. Last year’s Grand Prix winners included some classic branding, but the majority of the awarded work attached to causes and purpose. The judging process in the rooms at the Cannes Lions is compelling….
Os tempos atuais são bastante estranhos politicamente. Vivemos em uma época em que ideologias perigosas do passado estão ressurgido, ao passo que muitos países veem suas populações abraçarem lados extremos com uma facilidade preocupante. É perceptível a perda de tato de parte da sociedade ocidental, algo que fica visível ao observarmos a dificuldade de lidar …
O post “Jojo Rabbit” satiriza alienação do povo alemão e acena para perigos do neofascismo de hoje apareceu primeiro em B9.
Time magazine’s decision to name teenage climate activist Greta Thunberg as its Person of the Year was a fitting conclusion to a decade that saw the environment become a concern for the majority of Americans. In 2019, 57% of U.S. adults said they considered climate change a major threat, up from 40% in 2013, according…
Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated place in the ever-changing marketing mix, but how much of marketing budgets to invest and ways to execute are still emerging. However,…
This time of year, agency holiday cards seek to one-up each other with clever (and self-promotional) ways to wish clients and audiences happy holidays. These greetings take just about every form you can think of, from humorous t-shirts to comfy sweaters and scarfs. This year, one agency decided to forego these festivities and offer local…
Former NFL wide receiver Nate Burleson is lounging on a throne in a fitted suit, spitting snippets of capitalist slang: “It’s Mount Cashmore.” “Dolla dolla bills y’all.” “Protect your crown like a dentist.” Behind him is a green screen that, we’re told, will show a giant sportsbook filled with the betting lines for the NFL’s…
Pintar o cabelo de outra cor se converteu numa maneira divertida e relativamente tranquila de mudar o estilo de forma radical, mas qualquer pessoa que já experimentou descolorir seus cachos sabe bem da dor de não ter como antecipar se a cor vai dar certo ou não no seu caso. É querendo ajudar neste campo …
O post Google Lens e L’Oréal agora te ajudam a descobrir se pintar o cabelo de determinada cor vai dar certo ou não apareceu primeiro em B9.
Allstate is phasing out its Esurance brand in 2020 as part of a “transformative growth plan” in an effort to simplify and consolidate its offerings. “Customers will benefit from additional service options, greater connectivity and higher-value products but the plan requires us to embrace change,” said Allstate chair, president and CEO Tom Wilson in a…
One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store). But many brands are missing the effects of BOPIS experiences on the brand itself. Once an order is placed, it is the steps leading up to the in-store pickup that define the last mile. Here, customer experiences…
Since i’m on an AI roll this week, i thought i should write about an artwork i tell everyone about but have never taken the time to mention on the blog: Asunder, an installation that exposes the possible consequences of an AI-driven management of the environment. I discovered it last June at the exhibition UNCANNY VALUES: Artificial Intelligence & You at the MAK museum for applied arts in Vienna.
Tega Brain, Julian Oliver and Bengt Sjölén, Asunder, 2019
Artist and environmental engineer Tega Brain, Critical Engineer, artist and activist Julian Oliver and software and hardware designer/hacker/artist Bengt Sjölén developed a supercomputer that gathers satellite, climate, topography, geology, biodiversity, population and social media data in real time. The system then uses the information to interpret and “correct” selected parts of the world that face various ecological challenges: the Arctic, the Brazilian rainforest, the Athabasca oil sands in Canada, Silicon Valley, Dubai, Vienna.
Tega Brain, Julian Oliver and Bengt Sjölén, Asunder, 2019. Exhibition view at the Vienna Biennale for Change 2019
Tega Brain, Julian Oliver and Bengt Sjölén, Asunder, 2019. Exhibition view at the Vienna Biennale for Change 2019
Tega Brain, Julian Oliver and Bengt Sjölén, Asunder, 2019. Exhibition view at the Vienna Biennale for Change 2019
The results of the calculations, visualised onto three screens, are ambitious environmental management plans that, for a change, don’t put the human at the center of the equation but look for a balance between the management of natural resources, social justice, protection of endangered species and sustainable production. In consequence, humans will probably find some of the AI suggestions deeply disturbing: the system recommends whole cities being relocated or simply removed, forests planted, coastlines strengthened, lithium mines transferred to technological production sites and other large-scale interventions on the landscape.
The work suggests that we might not be ready to give up our own vision of a prosperous world for the sake of environmental justice. Asunder also makes clear that, no matter what some advocates of geo-engineering and big data say, ecosystems are too fragile and too complex to be mathematically “optimised” and that algorithms are unlikely to provide the solution to the climate emergency and its consequences.
Tega Brain, Julian Oliver and Bengt Sjölén, Asunder, 2019. Exhibition view at the Vienna Biennale for Change 2019
The other interesting aspect of the work is that the computer requires a lot of processing power (and thus energy) in order to be able to analyse vast amounts of data and run climate models. Which, obviously, further undermines the idea that the salvation of our planet lays in the capable and caring hands of technology.
Tega Brain, Julian Oliver and Bengt Sjölén, Asunder, 2019
For more background on the research behind the project, do read Tega Brain’s essay The Environment is Not a System.
As 2019–and the decade–draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech. Many have dubbed this as the end of the golden era of ad tech, or the ad network, and the beginning of a more Darwinist era where…
Advertising Agency: Seagull Advertising, Pune, India
Jitendra Chillal: Digital Retouching
Pritish Upasani: Photographer
Shailesh Meshram: Art Director
Sanju Ayyar: Copywriter
Shailesh Meshram: Creative Director
Sanju Ayyar: Creative Director
Did you know Spotify allows you to delete your cache in order to free up space on your device? Our guide will show you how this is done. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home screen, tap the gear icon in the top-right corner of…
Mais um dia, mais um caso de vazamento de dados no Facebook. Um estudo recém lançado da Comparitech e o pesquisador de segurança Bob Diachenko revela que a rede social de Mark Zuckerberg deixou exposto online as informações de cerca de 267 milhões de usuários nos EUA, incluindo coisas como números de telefone, nomes e …
O post Mais de 267 milhões de usuários do Facebook nos EUA tiveram dados vazados em dezembro apareceu primeiro em B9.
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